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Westlake Royal Roofing Solutions
DaVinci® Roofscapes adds two new colors for multi-width slate composite roofing
DaVinci Multi-Width Slate tiles emulate the color and texture of natural slate while providing impact resistance, light weight and fade resistance. DaVinci Roofscapes, part of Westlake Royal Building Products™, a Westlake company (NYSE: WLK), is expanding the color options for its Multi-Width Slate profile with the additions of Aurora and Rock ...
New roof color blends designed for the Sunshine State
By Emma Peterson. How Newpoint™ Concrete Roof Tiles deliver durability, efficiency and style in the face of heat, humidity and hurricanes. The climate of Florida presents a unique challenge for roofers. From salty seawater spray and consistent moisture to humidity and extreme UV exposure that gives the state its moniker, ...
Upselling is about more than profits
By Emma Peterson. How upselling your customers with premium products can help them spend their money smarter. When we hear the term upselling, often it conjures an image of a salesperson who pressures you and won’t take no for an answer. But this negative connotation does not fully encapsulate what ...
From niche to mainstream: The growth of polymeric roofing
By Emma Peterson. Industry experts break down how innovation and awareness are gaining polymeric roofing traction across the industry. Recently, the polymeric roofing market has been growing in popularity. To talk about the momentum behind these products, Megan Ellsworth hosted Dylan Faust, Zach Stopyro and Thomas Knuckey for an episode ...
Keeping embers out
By Emma Peterson. The critical role of metal roofing in designing homes to withstand wildfires. As we enter wildfire season, creating more resilient homes and structures is top of mind for many people across the country. To learn more about the role of roofing in designing buildings that can withstand ...
Westlake Royal Building Products™ introduced integrated exterior solutions at the AIA Conference on Architecture & Design 2026
Westlake Royal Building Products showcased its expansive portfolio of exterior building solutions at booth #1627 during the AIA Conference on Architecture & Design 2026 (AIA26) in San Diego. Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE: WLK), showcased its expansive portfolio of exterior building solutions at the AIA Conference ...
Tools for Upselling Premium Products to Homeowners
In this RoofersCoffeeShop® Coffee Conversations, roofing professionals discuss how contractors can guide homeowners toward premium steep-slope roofing products by focusing on performance, durability, aesthetics and long-term value. Featuring insights from Mike Vaughn of DaVinci Roofscapes/Westlake Royal Roofing Solutions, Jake Daniels of Classic Construction & Consulting, Cody Raymond of Unified Steel/Westlake ...
Cool roofing delivers comfort, compliance and climate solutions
By Emma Peterson. Learn about the positive impact a cool roof can have not only on your home, but your wallet, too. As average temperatures and associated energy costs continue to rise, cool roofing options are seeing an increase in interest among homeowners and contractors alike. Cool roofing ...
Westlake Royal Building Products™ introduces four new colors for Newpoint™ Concrete Roof Tile
Newpoint Concrete Roof Tile now comes in new Tidalwood Blend and Cypress Bay Blend colors for its Barcelona 900 high-barrel tile and Saxony 900 Slate profiles, as well as new Smoky Bay Blend and Coastal Dune colors for Saxony 900 Slate. Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE: ...
Top AskARoofer articles for May
By Jesse Sanchez. These May stories highlight veterans, acquisitions, workforce development, contractor excellence and seasonal roof maintenance. May brought a wide range of roofing stories to AskARoofer™, from community service and company growth to hands-on education and practical maintenance guidance. This month’s top articles show how roofing professionals, manufacturers and ...
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