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Westlake Royal Roofing Solutions
Beyond the barn
By Emma Peterson. From new panel profiles to high-performance metal shingles and tiles, modern metal products are redefining performance and design. For many home and business owners, the mention of metal as a material option elicits an image of rusting barn roofs or industrial-style warehouse siding. But modern metal roofing ...
How cool roofing can help reduce energy costs
By Robin Anderson, technical and strategy development manager, Westlake Royal Building Products. Small steps can lead to big savings, and cool roof colors and a cool roof system do just that. Roofing systems already play a critical role in protecting the home, but what if they can do even more to bolster ...
Improving performance in products and processes
By Emma Peterson. How contractors can use technology to deliver better roofs in a more efficient manner. While at the National Association of Home Builders (NAHB)’s 2026 International Builders’ Show (IBS), we had the opportunity to film a live Coffee Conversations® thanks to our sponsors, SRS Distribution! The episode ...
Engineered for extremes
By Emma Peterson. Metal roofing is rising in popularity around the country thanks to its ability to withstand various climates. In his role as a regional sales manager for Westlake Royal Building Products, Mitch Heitsch works with contractors and clients across various regions, from North Dakota to Florida. This has ...
Last call for IIBEC’s 2026 International Convention!
By Emma Peterson. Join The Coffee Shops™ crew and our industry partners in Sacramento for four days of education, innovation and industry connection. The Coffee Shops™ crew is putting the finishing touches on our travel plans to get to Sacramento, California March 12–15, 2026 for the International Institute of Building ...
NAHB expects remodeling growth in 2026 and beyond
This positive outlook is reflected in the NAHB/Westlake Royal Remodeling Market Index (RMI), a quarterly survey of NAHB remodeler members that provides insight for the remodeling industry. The remodeling market is poised for growth in the coming years as many structural tailwinds, including an aging housing stock, the persistent lock-in ...
Unified Steel: Strength, style and sustainability
By Emma Peterson. Learn how stone-coated steel roofing delivers unmatched protection and performance. Across the country, homeowners are in the market for roofing materials that not only deliver powerful durability, but also premium curb appeal and long-term performance. And that’s exactly what Westlake Royal Roofing Solution’s Unified Steel brand ...
Storm-ready roofing
By Emma Peterson. Learn how Unified Steel’s stone-coated roofing stands up to hurricanes, ice dams, snow and HOA demands. In 2025 the Guardian reported that “ extreme events are becoming more frequent, longer lasting and more severe, with last year’s figures reaching twice that of the 2003-2020 average.” With ...
Exploring the different residential metal roofing options
By Mitch Heitsch, Westlake Royal Building Products. Residential metal roofing is often discussed in terms of standing seam and stone-coated steel, what's the difference? Metal roofing has seen substantial growth in residential markets, from low single digits to the mid-teens over the past two decades, as homeowners increasingly associate metal with strength, ...
Westlake Royal Building Products™ will unveil new products, host installation clinics at the 2026 International Roofing Expo
The manufacturer will feature products from its extensive collection of roofing brands and will host installation clinics and product demonstrations throughout the event. Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE: WLK), is bringing innovation and expertise to the 2026 International Roofing Expo (IRE), January 20 to 22, 2026, ...
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