Raising the floor of commercial roofing.

Most contractors chase reroofs, bid low, and hope the weather helps them out. The best ones build a commercial service division that keeps the revenue steady and the competitors guessing.

That’s where we come in. At Service Alignment, we don’t just give advice — we implement three proven systems into every client we partner with:

1. The Service Profit System™ – Field processes that make every truck more profitable through onsite upsells, post-job proposals and bigger average tickets.
2. The Sales Operating System™ – A repeatable framework for consistent prospecting, better meetings, stronger close rates and long-term client relationships.
3. The Team Development System™ – Tools to recruit, train and lead A-Players so your service division runs with discipline, accountability and growth-minded culture.

These aren’t theories. They’re battle-tested systems that have helped contractors generate:

• $585M+ in commercial sales
• 4,000+ service agreements sold & serviced
• 40+ divisions scaled nationwide
• 29,000+ leaks dispatched
• $98M+ in repair sales
• 63% average gross margin

The result? Contractors stop being “just another roofer” and start becoming indispensable trusted advisors — the first (and only) call when major reroofs and private-negotiated projects hit. If you’re ready to launch, grow or scale your service division, Service Alignment gives you the systems, training and accountability to make it happen.

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Get our free 6-minute Scorecard Assessment

The free 6-minute Scorecard Assessment is a benchmarking tool designed for commercial roofing contractors to evaluate the true strength and scalability of their service division. In minutes, contractors answer targeted questions measuring performance across five proven Service Revenue Drivers, including upsells, follow-up proposals, proposal quality, client revenue maximization, and new customer conversion. Participants receive a detailed PDF scorecard with an overall Service Division Score, driver-by-driver breakdowns, and comparisons to top-performing contractors nationwide. Built from real field data and proven processes, the assessment provides clear insight into missed revenue opportunities and actionable priorities for sustainable, high-margin service growth. 

See your score!

Unlock Hidden Revenue in Your Service Division

Recurring revenue is the fastest way to turn service from chaos into predictable growth. Every inspection and maintenance visit uncovers new opportunities, builds client trust, and locks you in as the first call when replacements are needed.

The Recurring Revenue Builder is the only free strategy that can add millions to your business every year. You’re already on the roofs, this system just makes sure you capture the opportunities you’ve been walking past. No ad spend. No extra overhead. Just steady, compounding revenue that scales with every truck.

Recurring revenue isn’t built on agreements; it’s built on the information that keeps you indispensable. Here is what you will walk away with after you complete the FREE recurring revenue sessions:

• Custom Presentation
• Knowledge on how to convert Reactive prospects
• Personalized Service Agreement
• 3 Ways to Present Service Agreements
• 4-Steps to Produce what you are Selling

Stop chasing leaks.

Start building predictable millions.

8-Figure Service Division Group

Free community for commercial roofing owners and sales leaders.

Are you serious about growing your commercial roofing business in the privately negotiated market and ditching GC/Spec work?

This group is for leaders, managers and employees ready to level up their careers and push their business into an 8-figure service world.

Imagine multiple trucks and getting MORE work when it rains — not just hoping to hit 40 hours.

Here’s what you’ll get when you join:

• Best practices for upselling onsite while adding value to your clients (both sides win)
• A network of leaders and peers who share your mission (growth doesn’t have to be lonely)
• Weekly live training with Chad Westbrook and David Bonney
• 1:1 strategy meeting to unlock the 5 Revenue Drivers fueling million-dollar service divisions.

They don’t wait around for sales to hit their millions — neither should you.

BONUS: Get a 20-page eBook revealing the most powerful secret to growing and scaling your commercial roofing business.

Total value = $5,985

Sign up today!

Elevating Roofing Businesses at ServiceCon

In this Roofing Road Trips®, Heidi J. Ellsworth sits down with a panel of experts to discuss ServiceCon. Chad Westbrook of Service Alignment, Greg Hayne of Hayne Coaching Group and Kerrick Willis from Geospatial Integrations are three of the nine confirmed speakers at ServiceCon, each of whom has made a significant impact on the top 100 contractors in the U.S.

ServiceCon is the premier trade show for roofing professionals focused on growth, innovation and service excellence. Learn more from this panel of expert speakers and industry leaders who will be presenting at this game-changing event in Houston, Texas.

Discover what makes ServiceCon a standout experience, why service departments are the future of roofing and how you can unlock your business’s potential through expert insights and networking opportunities. 

Listen to the Roofing Road Trips episode.

The 8-Figure Service Division Roadmap

Phase one: Convert more proposals

Focusing on increasing your close ratio is one of the most inefficient ways to boost sales revenue. We focus on a three-step process that unlocks the most important changes that result in the largest improvements to every rep’s books of business. After we have the strategy, it’s time to focus on the core strategies that take your reps from good to great.

Close more deals.

Phase two: Open the funnel

Now that you have the sales strategy to close more deals, we can focus on growing your book-of-business. We focus on defining your company’s “true expertise” to scale your business and cultivate the customers your business knows how to service. We automate and humanize outbound reach while using multiple channels to connect your reps with your dream clients.

Find new clients.

Phase three: Kill it for your clients

We offer the industry's only Commercial Service Manager Certification, supported by our 60+ page service handbook, turning your service leader into one of the nation's top service managers. If that's not enough, we support your service manager with “in-the-business” problem-solving and real-time growth.

Increase my profits.

Latest Promotions and Rebates

Free 6-minute Scorecard Assessment

The Free 6-minute Scorecard Assessment is a benchmarking tool designed for commercial roofing contractors to evaluate the true strength and scalability of their service division. In minutes, contractors answer targeted questions measuring performance across five proven Service Revenue Drivers, including upsells, follow-up proposals, proposal quality, client revenue maximization, and new ...
View Promotion

Unlock hidden revenue in your service division with Service Alignment.

Recurring revenue is the fastest way to turn service from chaos into predictable growth. Every inspection and maintenance visit uncovers new opportunities, builds client trust, and locks you in as the first call when replacements are needed. The Recurring Revenue Builder is the only free strategy that can add millions to ...
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The Commercial Roofing Service Handbook

The Playbook for Turning Service into Predictable, Profitable Revenue “The Commercial Roofing Service Handbook” is a field-tested, no-fluff playbook for commercial roofing contractors who want to stop chasing jobs and start building lasting client relationships and real revenue. Written by Chad Westbrook, a seasoned industry operator and founder of Service Alignment, this ...
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Latest Spanish Content

Manual del Técnico de Servicio de Service Alignment

Presentamos el Manual del Técnico de Servicio de Service Alignment, una empresa dedicada a ayudar a los contratistas de techos a construir divisiones de servicio más fuertes y rentables. Esta guía práctica ofrece a los técnicos listas de verificación claras y procesos paso a paso para cada parte de una ...
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Latest Podcasts

RoofWars: Battling for the Soul of an Industry

Roof Wars is the podcast for roofing professionals who refuse to settle for mediocrity. Each episode unpacks the best strategies, proven systems, and real-world insights to help you: Stand out in a crowded market Develop great clients, not just chase leads Build a reputation based on quality and integrity Scale your business the right ...
Listen to the Podcast

Greg Hayne, Kerrick Willis, Chad Westbrook, - Elevating Roofing Businesses at ServiceCon

In this Roofing Road Trips®, Heidi J. Ellsworth sits down with a panel of experts to discuss ServiceCon. Chad Westbrook of Service Alignment, Greg Hayne of Hayne Coaching Group and Kerrick Willis from Geospatial Integrations are three of the nine confirmed speakers at ServiceCon, each of whom has made a ...
Listen to the Podcast

Latest Webinars

Live Webinar: The Roofers 2026 Blueprint

Roofing contractors know that the key to growth isn’t just getting more jobs. It’s building systems that create predictable, recurring revenue. That’s what this webinar is all about. The Roofer’s 2026 Blueprint: Master the Art of Building Budgets That Win Clients for Life brings together Service Alignment and Centerpoint Connect ...
Watch the Webinar

How to turn one meeting into 300K in revenue with Service Alignment.

Tune into this webinar sponsored by Service Alignment to learn a proven framework for turning a single sales meeting into major business growth. In this on-demand session, expert coaches share how to structure your presentation, qualify prospects, and close high-value deals with confidence. They explore practical examples of setting clear ...
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Buy Online

The Free 6-minute Scorecard Assessment is a benchmarking tool designed for commercial roofing contractors to evaluate the true strength and scalability of their service division. In minutes, contractors answer targeted questions measuring performance across five proven Service Revenue Drivers, including upsells, follow-up proposals, proposal quality, client revenue maximization, and new ...
Read More

Recurring revenue is the fastest way to turn service from chaos into predictable growth. Every inspection and maintenance visit uncovers new opportunities, builds client trust, and locks you in as the first call when replacements are needed. The Recurring Revenue Builder is the only free strategy that can add millions to ...
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Why building a successful roofing business has very little to do with roofs You know roofs. You know shingles, flashing, underlayment, and pitch. But do you know what really builds a thriving roofing business? In this eye-opening guide, seasoned contractor Chad J. Westbrook flips the script on the trades, revealing why ...
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Latest Videos

Service Alignment's Video Playlist

Learn more about Service Alignment in their Coffee Shop Directory. Subscribe to Service Alignment's YouTube Channel. From Rooftops to Revenue: My Journey to Building 8-Figure Service Divisions The Perfect Service Journey | How to Scale a High-Profit Commercial Roofing Service Division The 5 Revenue Drivers Behind Every 7–8 Figure Roofing Service Division How Radco Roofing ...
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