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Melissa Chapman - RCS Influencer
Backlog versus cash flow: Why being busy doesn't always mean you're healthy
RCS Influencer Melissa Chapman says small adjustment can have a big impact on cashflow. "If we've got months of work on the books, why does it still feel like we're chasing cash?" It's a question I've heard from roofing contractors more times than I can count. A full backlog feels ...
Thinking strategically about the market demand for sustainability
RCS Influencer Melissa Chapman says clients are evaluating the price of roofs beyond just the upfront costs. Sustainability continues to become a bigger part of the roofing conversation whether contractors are ready for it or not. Owners, architects, developers and even municipalities are asking more questions about energy efficiency, environmental impact, ...
If you’re not in the room, you’re missing more than you think
RCS Influencer Melissa Chapman says the contractors who grow, lead and stand out are the ones who stay involved, build relationships and surround themselves with people who care about doing this work at a high level. Think back to high school for a moment. You could always tell who was involved ...
Immigration compliance and jobsite protocols: Build the system before you need it
RCS Influencer Melissa Chapman says that immigration compliance is not about politics. It is about leadership discipline. Most roofing contractors do not ignore immigration compliance. They just assume it will work itself out—until it doesn’t. An unexpected inspection. A document error. A foreman who says too much or not enough. Suddenly ...
Workforce disruption and labor uncertainty: What roofing contractors can control
RCS Influencer Melissa Chapman says workforce disruption may be the reality right now, but it doesn’t have to define your future If you’re a roofing contractor today, workforce disruption isn’t theoretical, it’s personal. It shows up when a crew is short, when a job runs long or when compliance rules feel ...
Blending old-school discipline with the right modern systems
RCS Influencer Melissa Chapman says contractors who succeed long-term ignore the noise, focus on what their business truly needs and choose technology with intentionality. Contractors don’t need more technology thrown at them — they need the right systems, implemented with intention, so the business runs smoother from the first call to ...
Building a company that lives beyond you
RCS Influencer Melissa Chapman says that the ultimate mark of leadership isn’t how well your business runs when you’re there – it’s how well it runs when you’re not. Succession planning isn’t exactly the hot topic at most roofing roundtables. Most contractors would rather talk about production schedules or material costs ...
How contractors can compete when the corporate players start buying everyone up
RCS Influencer Melissa Chapman says being small does not mean being weak. It seems like every month another local contractor is getting absorbed by a big regional or national company. These new corporate players bring larger crews, more equipment and marketing budgets you will never match dollar for dollar. At first, ...
Go from stuck to scalable
RCS Influencer Melissa Chapman says contractors who scale successfully are the ones who stop treating growth as a hope and start treating it as a strategy. Hitting a growth plateau is a common but fixable challenge for roofing contractors. The key to breaking through is shifting from “doing the work” to ...
Make social media work for you
RCS Influencer Melissa Chapman says that in today’s competitive market, social media is no longer optional; it’s essential. For roofing professionals, it's one of the most cost-effective and impactful ways to build brand awareness, attract new clients and foster trust within your local community. But how do you make it work ...
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