IRE – International Roofing Expo
Smarter sales conversations start with better content
By Jesse Sanchez. Centralized sales content and analytics can help contractors strengthen close rates, improve consistency and create confident customer conversations. At the International Roofing Expo (IRE), conversations extended well beyond topics of technology used for production and jobsite operations. For many contractors, one of the biggest opportunities lies earlier ...
Get ready for National Roofing Week 2026!
By Emma Peterson. Celebrate your crew and share your story with NRCA this June. Roofing is the hidden hero in many people’s lives; roofs protect their homes, families, businesses and possessions from the elements. To raise awareness about the significance of roofing and the important work of professionals across the ...
The launch of Carlisle’s ThermaThin™ 7 at IRE 2026
By Emma Peterson. Learn about Carlisle’s new high R-value polyiso insulation and the benefits it offers contractors. The International Roofing Expo (IRE) is one of the biggest and most influential trade events for the roofing industry. As such, it is often where companies announce new products and innovations – ...
The secret sauce: Innovation, efficiency and cost-effectiveness
By Jenny Yu. At IRE 2026, MetalForming introduced new equipment designed to help contractors streamline operations and expand capabilities. At the 2026 International Roofing Expo, contractors came searching for tools and technology that can help them work smarter, faster and more profitably. MetalForming was ready to provide, showcasing their ...
4 practical takeaways on what AI use looks like in practice
By The Coffee Shops™. From marketing to operations, AI is beginning to reshape how roofing companies work — but success depends on how it’s used. On the final morning of International Roofing Expo (IRE) 2026, a packed room of contractors, manufacturers and industry professionals gathered early for a timely conversation ...
RoofersCoffeeShop® En Español: El contenido que marco marzo
Por Jessica Bravo. Las historias, entrevistas y recursos más leídos por la comunidad de roofing este mes. Uno de los contenidos destacados fue un episodio de La Voz de los Ruferos, en el que Alejandra Mahecha Bader, de MuleHide, comparte cómo es un día en su rutina como representante ...
CertainTeed fortalece a los contratistas con los Business Builders Workshops
Por Jessica Bravo. Herramientas para crecer en la industria de roofing y reparando a los contratistas para el futuro. En un episodio de La Voz de los Ruferos, Ana Pulido y Salvador Sedano comparten lo que viene para los Talleres de Construcción de Negocios (BBWs) este año. Durante la ...
Skylights evolve with automation and daylighting demand
By Jesse Sanchez. Industry leaders discuss how daylighting, ventilation and smart skylight technology are reshaping roofing opportunities. Demand for daylighting solutions is expanding across both commercial and residential construction as building owners prioritize healthier indoor environments and improved energy performance. At the International Roofing Expo (IRE) in Las Vegas, leaders ...
What metal roofing can do for your business
By Anna Lockhart. Learn the importance of optimizing your business opportunities and offerings by adding metal roofing to your line up! Live from The Coffee Shops™ sound stage at the 2026 International Roofing Expo, Karen Edwards sat down with Melissa Dunson from Central States Manufacturing to discuss the ...
Bringing the shop to the site with portable metal brakes
By Jenny Yu. Van Mark’s industrial portable brake is giving contractors an accessible way to grow their metal roofing services. At the 2026 International Roofing Expo, Van Mark Products Corporation showcased its latest innovations while engaging contractors eager to expand into the metal roofing market. Scott Totin, regional ...
