IRE – International Roofing Expo
Your behind-the-scenes referral program partner
By Jenny Yu. gFour Marketing acts as an extension of your business, saving you time and money to develop processes that result in high-quality leads. At the 2026 International Roofing Expo, Lauren White of The Coffee Shops™ spoke with Rebecca (Becca) Mayo, director of partnerships at gFour Marketing, ...
How CertainTeed is helping contractors stand out
By Jesse Sanchez. CertainTeed used IRE 2026 to showcase products, training and support designed to help contractors differentiate their businesses. At the 2026 International Roofing Expo (IRE) in Las Vegas, CertainTeed used its presence to emphasize a central message for contractors: standing out in today’s market requires more than just ...
Western States Metal Roofing’s Wood-Look Panels steal the show at IRE 2026
By Jenny Yu. Western States Metal Roofing showcased its manufacturing process and new product innovations at IRE 2026. At the 2026 International Roofing Expo, Western States Metal Roofing debuted a new booth featuring its first 3D display, giving attendees a hands-on look at the company’s growing line of metal ...
Excellence in Asphalt Roofing Awards highlights craftsmanship across North America
By The Coffee Shops™. ARMA recognized outstanding roofing projects that demonstrate the versatility and performance of asphalt systems. The Asphalt Roofing Manufacturers Association (ARMA) is recognizing top-tier craftsmanship across the industry with the 2026 Excellence in Asphalt Roofing Awards. The awards were presented during the 2026 International Roofing Expo in ...
Recognizing the women building up our industry
By Emma Peterson. QXO’s annual North American Female Roofing Professional of the Year contest is accepting nominations! Across the roofing industry, there are countless incredible women paving the way forward to a more inclusive and stronger industry through their leadership and professionalism. QXO wants to celebrate these women for ...
Celebrating 75 years of expansion and innovation
By Jenny Yu. IKO is honoring its rich history while investing in plant expansion, broader product selection and proven performance. At the close of day two at the 2026 International Roofing Expo in Las Vegas, Jack Gottesman, marketing and brand director of IKO North America, shared some exciting ...
Showcasing liquid membrane leadership
By Jenny Yu. Sika’s presence at IRE 2026 underscored the growing momentum behind liquid-applied membranes. At the 2026 International Roofing Expo, Sika Corporation showcased its liquid membranes, demonstrating the company’s proactive approach to meeting market trends. Sean Fraker, national manager for Sika’s roofing division specific to liquid-applied membranes, spoke ...
Palpable excitement and aggressive growth
By Jenny Yu. At IRE, FlashCo showcased products designed to save contractors time and discussed the company’s positive trajectory for 2026. On the International Roofing Expo trade show floor, Dani Sheehan stopped by the busy FlashCo booth to chat with Colin Albue, the Midwest Regional Sales Manager, about the ...
Opening new doors, 65 years later
By Jenny Yu. MFM Building Products starts its anniversary year strong at IRE 2026. At the 2026 International Roofing Expo, Karen Edwards caught up with David Delcoma, operations manager of MFM Building Products Corp., about the company’s 65th anniversary. David, who just celebrated his own milestone of 15 years ...
IRE attendees give back
By Jenny Yu. The 17th Annual Community Service Day Project gathered 30 volunteers to serve Las Vegas residents in need. Before exhibitors and attendees filled the International Roofing Expo trade show floor, 30 volunteers gathered for the event’s 17th Annual Community Service Day Project on Monday, January 19, ...
