GenFlex
At GenFlex, we believe commercial roofing should not be complicated. That’s why we offer proven, straightforward systems engineered for reliable performance and installation ease, backed by training and tools to equip you for success.
With over 40 years of low-slope roofing expertise, GenFlex has built a legacy of reliability, performance and practical innovation. Our streamlined product line is designed for simplicity – easy to stock, easy to sell and easy to install. We continue to serve the industry through one of the most experienced sales organizations in the country, backed by the scale and strength of Amrize.
We serve as the bridge between big brand capability and everyday contractor accessibility, bringing opportunity, simplicity and partnership to the roofing industry.
We’re excited to share that the new GenFlex website is now live!
Built with you in mind, it’s now easier than ever to find the information you need, when you need it. With improved navigation and a more streamlined experience, you’ll have faster access to the tools and resources that support your projects.
What to expect with the new site:
- Easier, more intuitive navigation
- Consolidated information for quicker access
- Optimized for ease and efficiency, including a mobile-friendly experience
- Updated branding that introduces a more modern look and feel while maintaining the GenFlex legacy
Key areas to explore:
- Product pages: Comprehensive product information, including descriptions, specifications and documents, all in one place.
- Document search: Quickly find the latest files by searching by product name, document type or keyword.
- Warranty information: Access warranty details and coverage options, and use the PIN system to register new projects, request inspections on approved projects and track inspection reports.
- Submittal sheets (Quick specs): Easily download spec sheets to efficiently gather and share the key product and assembly details needed for projects.
- Find a sales rep tool: Quickly find and connect with the right sales representative by searching by location or region to get the support you need.
- Find a distributor tool: Easily locate authorized distributors by searching by location or region for product access and local support.
Train with the pros
At GenFlex we understand the challenges you face. You’ve got to stay on top of the latest products and installation methods to stay ahead of the competition. That is why GenFlex offers comprehensive classroom and hands-on training programs. Our team has the knowledge and expertise to demonstrate the most efficient, quality roofing installation methods to keep you out in front, which is exactly where you belong.
Please reach out to your local sales representative to schedule a training in your area.
Knowledge and promos
Introducing the Building Products University education platform: This online education portal, bpuonline.com, gives you access to product training, installation tips, helpful do’s and don’ts and updated roofing 101 content across the Firestone Building Products family of brands in an easily accessible, user-friendly format.
Everything you need in one place: Online training for Firestone Building Products and its family of brands, Firestone, GenFlex and Gaco, are accessible on one training website. Check back often for new curriculum paths that qualify for architect continuing education credits and new contractor onboarding programs for those rainy days. It’s all in one place, organized and easy to use.
Learn how our knowledge can build yours!
Products
Roofing challenges are never over our heads. At GenFlex, we live to tackle – and solve – the toughest challenges in roofing. The result is a full line of proven, durable roofing systems and components that provide you with quality, ease of installation and complete warranty coverage. Because when it comes to meeting your needs, we just “get it.” Our products include:
Latest Spanish Content
Lo mejor de FRSA 2026
Por Emma Peterson, traducido por Jessica Bravo.
Un vistazo a las conexiones, conversaciones y el sentido de comunidad que se vivieron en FRSA 2026.
A principios de junio, Florida Roofing and Sheet Metal Association (FRSA) celebró su esperada Convención y Expo. Considerado el evento regional de roofing más grande ...
View Content
