Managing risk from the rooftop down

By Jesse Sanchez.

Contractors can reduce liability, strengthen customer relationships and protect profitability by addressing the growing complexity of today’s rooftops. 

During this Coffee Conversations® sponsored by Anchor Products, Heidi J. Ellsworth joined Anchor Products founder Joel Stanley, attorney Trent Cotney of Adams and Reese and roofing technical expert Mark Graham to examine how contractors can better manage rooftop risks. Joel explained that managing rooftop risk requires contractors to look beyond the roofing system itself and consider how equipment, penetrations and other rooftop conditions can affect the overall performance of the building. As rooftops become more complex and more trades interact with them, clearly understanding those conditions can help contractors identify potential issues before they become larger problems. That broader responsibility is especially important from the building owner’s perspective. As Joel put it, “We can't keep pointing the finger at other people because, quite frankly, the building owner doesn't care. He wants water off the floor.” 

That makes planning and clearly defining project scope increasingly important. Trent stressed that contractors should understand their responsibilities before submitting a bid or signing a proposal, particularly as rooftop systems and code requirements become more complex. Pointing to a common weakness in project documentation, he explained, “Contractors do a great job at explaining what they are going to do. They do a horrible job at explaining what they are not going to do.” 

Documentation can provide another layer of protection, especially when equipment, penetrations or other rooftop components are added after a roofing contractor completes a project. Mark encouraged contractors to create a clear record of completed conditions, recommending, “We should be taking post installation photos.” Those records can help establish what was present when the contractor left the project and provide valuable context if questions or claims arise later. 

The panel also emphasized routine inspections, service and maintenance as opportunities to identify unsecured equipment, damaged supports and other developing hazards. By communicating those conditions to building owners, contractors can reduce risk, strengthen trust and uncover additional opportunities to provide valuable rooftop services. 

Safety remains central to that effort, particularly as more trades and building occupants access rooftops. Understanding responsibilities, documenting conditions and addressing hazards proactively can help contractors protect people, projects and profitability. 

Listen to the podcast or Watch the Webinar to learn more about how proactive planning and rooftop risk management can help contractors protect their work and strengthen long-term customer relationships!