Fluid Applied Roofing voted People’s Choice for second straight year

The second win highlights the industry's demand for more efficient and reliable products.

Fluid Applied Roofing (FAR) has once again earned the "People's Choice Award" from the International Roofing Expo (IRE) Innovative Product Showcase, marking its second consecutive win. This back-to-back victory in the Coatings, Caulks and Sealants category shows that roofing contractors continue to choose FAR’s FiberSeal Base as the go-to solution for commercial roof preservation.

The "People's Choice Award" is decided by votes from industry peers, making it a clear sign of what contractors trust and use in the field. The award recognizes the impact of FiberSeal Base, a fiber-reinforced, sprayable product designed to get rid of slow, manual methods like seam tape and polyester fabric. The technology helps contractors do better work, faster.

Sonny Arwood, founder/CEO of Fluid Applied Roofing, sees this win as confirmation that the company is solving real-world problems for roofers. "We intentionally set out to create a new category in this industry," said Arwood. "For years, the term 'roof coating' carried a stigma of being a temporary fix or a 'miracle in a bucket.' We are changing that narrative. We aren't just coating a roof; we are installing a monolithic fluid applied roofing system. This award confirms that contractors understand the difference our fiber-infused technology makes in preserving the life of a building."

The second win highlights the industry's demand for more efficient and reliable products. FiberSeal Base reduces the chance of application errors that can happen with old-school fabric systems and significantly speeds up jobs. The product is now also approved for use as a wall coating, making it even more versatile. For contractors, this means lower labor costs, happier clients and healthier profit margins. FAR is increasing its manufacturing output to keep up with the growing demand from roofing professionals.

About Fluid Applied Roofing

Fluid Applied Roofing (FAR) is changing the game with advanced and cost-effective fluid-applied systems that make sense for contractors. Based in Beavercreek, Ohio, FAR is dedicated to providing roofing solutions that save time on the job, improve efficiency and deliver outstanding results. The company focuses on preserving roofs instead of replacing them, offering business solutions that reduce risk and increase profitability for roofing professionals.