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Service First Solutions
New leadership, new vision: Putting contractors in the driver’s seat
By Jesse Sanchez. This leadership shift signals fresh energy, bold ideas and user-driven innovation. Dataforma’s signature event, PSU, is getting a major reboot in 2025 as a new leadership dynamic duo steps in. Brian Cook, recently named COO at Dataforma, and Tracey Donels, CEO of Service First Solutions, are now ...
Level up your business with service!
By Emma Peterson. Whether building a service department or strengthening the one you have, get started with Service First Solution’s workbook. Service in the roofing industry is more than just a department of your business — it offers a route to long-term growth for your company! But developing a ...
The power of peer groups
By Jesse Sanchez. Monthly calls, real-world tours and shared strategy help roofing leaders rethink how they run service departments. In this episode of Roofing Road Trips®, host Karen Edwards sat down with Tracey Donels of Service First Solutions for an in-depth look at a tool many commercial roofing companies are ...
¡Ya casi llega IRE 2026!
Por Emma Peterson, traducido por Jessica Bravo. Prepárate para tres días llenos de educación, networking e innovación en el mundo de roofing. Enero de 2026 puede parecer lejano, pero con la temporada navideña a la vuelta de la esquina, estará aquí antes de que nos demos cuenta. Y con ...
The countdown to IRE 2026 has begun!
By Emma Peterson. Get ready for three days full of roofing education, networking and innovation. January 2026 might seem far away right now, but with the holiday season quickly approaching, it’ll be here before we know it! And with January comes the International Roofing Expo (IRE). This year’s IRE will ...
Register for Service First Solutions' Roof Service Summit 2025!
October 8-10th, 2025 - Dallas/Forth Worth Confirmed Speakers: Service manager panel: Diana King: Springer Peterson - Lakeland, Florida Nick Sweeney: Delta Innovative Services - Kansas City, Missouri Corina Ngan Tian: Transona - Manitoba, Canada David Borges: Chaffee Industrial Roofing Property manager panel: Doug Johnson: Vice president of Property Management Hillwood Properties Jeff Paschel: Partner at Whiteriver Partners Two ...
Summit to spotlight service, strategy and innovation
By Jesse Sanchez. A high-level industry gathering filled with behind-the-scenes tours, informative panels and conversations that matter. From October 8–10, the 2025 Roof Service Summit will bring together top voices from across North America’s roofing industry for a focused, professional deep-dive into operations, sales, property management and service leadership. Held ...
Register for Service First Solutions' Roof Service Summit 2025!
October 8-10th, 2025 - Dallas/Forth Worth Confirmed Speakers: Service manager panel: Diana King: Springer Peterson - Lakeland, Florida Nick Sweeney: Delta Innovative Services - Kansas City, Missouri Corina Ngan Tian: Transona - Manitoba, Canada David Borges: Chaffee Industrial Roofing Property manager panel: Doug Johnson: Vice president of Property Management Hillwood Properties Jeff Paschel: Partner at Whiteriver Partners Two ...
From fixing leaks to building loyalty: How service departments fuel roofing growth
By Jesse Sanchez. A focused approach to structure, processes and KPIs could take your service game to the next level. In this Roofing Road Trips® podcast, host Heidi J. Ellsworth sat down with Tracey Donels of Service First Solutions to explore the “how” of the structures, systems and scorecards that ...
How one man turned experience into a coaching empire
By Jesse Sanchez. This former roofer’s journey is reshaping how the industry thinks about service departments. Tracey Donels, the founder of Service First Solutions, didn’t originally set out to become a coach. In fact, he thought he was launching a consulting firm. But after years of doing the hard work ...
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