Matrix Roofing & Home Solutions
4 practical takeaways on what AI use looks like in practice
By The Coffee Shops™. From marketing to operations, AI is beginning to reshape how roofing companies work — but success depends on how it’s used. On the final morning of International Roofing Expo (IRE) 2026, a packed room of contractors, manufacturers and industry professionals gathered early for a timely conversation ...
Your breathing roof: Why attic ventilation matters
AAR Expert Wendy Marvin explains why your home's exterior system and the interior system are inseparable partners. Most homeowners focus on what they see: shingles, gutters, the curb appeal. But some of the most important work in your home is happening above your head, invisibly tucked inside your attic. It ...
How community drives long-term roofing success
By Jesse Sanchez. One contractor’s journey highlights how relationships, resilience and industry engagement shape sustainable growth. In an industry that demands adaptability, precision and resilience, long-term success is built on more than technical expertise alone. For contractors like Wendy Marvin, CEO of Matrix Roofing & Home Solutions, sustained growth reflects ...
Top February articles: Roofing advice and heartwarming stories
By Emma Peterson. Step into the world of roofing with our top February 2026 articles! We understand that the world of roofing can be overwhelming – getting a new roof is not a common scenario for most home and business owners. But while the process of reroofing might be ...
Workforce stability in uncertain times
RCS Influencer Wendy Marvin says supporting your crew through uncertain times isn’t just sound business, it reflects heart of the businesses we’re working to build. The job doesn’t wait for anyone. Crews show up lunch bags in hand, ready to climb. But something has shifted in the quiet before work begins. ...
Spring storm prep: Essential roof readiness
AAR Expert Wendy Marvin says your first line of defense should be getting eyes on your roof to check for weather preparedness. As trees bud and the promise of warmer days arrives, spring also ushers in the season of powerful storms. For homeowners and building owners, now is the perfect time ...
How to choose the right roofing contractor: An owner’s guide to smart hiring
AAR Expert Wendy Marvin says the best contractor will combine safety and technical expertise with transparency and genuine care for your property. After nearly two decades owning a roofing company, I’ve seen it all – both the good and the unfortunate. I started my business because I experienced firsthand how difficult ...
What factors impact roofing costs and how can homeowners plan for replacement?
AAR Expert Wendy Marvin says understanding cost drivers, maintaining your roof and partnering with a reputable contractor protects your home and budget for years to come. If you’re facing a roof replacement or repair, understanding what drives costs will help you budget wisely and make informed decisions. Material choice, your home’s ...
The Coffee Shops™ announce 2026 RoofersCoffeeShop® Roofing Influencers
RCS Influencers celebrate their tenth year of giving back to the roofing industry. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2026 Influencers for RoofersCoffeeShop®. Each month, Influencers weigh in on timely topics impacting their respective industries, from technology ...
How often should commercial roofs be inspected? A straight-talking guide for small business owners
AAR Expert Wendy Marvin says protecting your roof with consistent attention will protect your business for decades to come. Let me be blunt with you. Small commercial property owners: If you don’t have big warranties or corporate requirements dictating your maintenance schedule, you need to read this. Your commercial roof ...
