Products & Services
The foundation of roofing protection
By Dani Sheehan. Explore APOC’s underlayment lineup and choose the right product for every project. While shingles, metal panels and other materials are the visible elements of a roof, the underlayment often does the heavy lifting behind the scenes. Acting as the first line of defense against water infiltration and other damaging ...
The tools of the trade
By Pli-Dek. Learn about the top 5 tools used in the waterproofing industry! Waterproofing is a crucial part of taking care of outdoor structures like decks. Unwaterproofed structures can have a variety of issues such as wood rot or concrete deterioration. These damages can eventually lead to needing a complete deck replacement ...
The evolution of fiberglass roofing
By Dani Sheehan. Did you know that the use of fiberglass in roofing came out of a pair of accidental discoveries? John Kenney, CEO of Cotney Consulting Group, recently launched a social media series, “This Week in Roofing History,” on Facebook, where he shares fascinating milestones that have shaped the ...
The secret to metal roof durability
By H.B. Fuller. Discover how butyl sealants provide unmatched protection, extending the life of your metal roof through flexibility, adhesion and weather resistance. Metal roofs are a powerhouse of durability, boasting lifespans that outlast most alternatives. But what if their endurance isn’t just about the panels themselves? Beneath the gleaming exterior lies ...
Westlake Royal Building Products™ introduces new colors offerings for Newpoint™ Concrete Roof Tile
Arizona, California and Nevada markets to receive an expanded selection of nature-inspired concrete tile colors. Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE:WLK), is proud to announce the expansion of its Newpoint™ Concrete Roof Tile brand. The expansion includes seven new colors from our California, Arizona and Nevada manufacturing ...
DaVinci® Roofscapes launches two new single-width slate colors: Rock Ridge and Aurora
Both colors deliver the stunning variations found in natural quarried slate while providing long-lasting performance. Westlake Royal Building Products™ (“Westlake Royal”), a Westlake company (NYSE:WLK) announces two new colors from its DaVinci® Roofscapes brand – Rock Ridge and Aurora. Expanding its Single-Width Slate profile offerings, these two new color additions featured ...
The tools of the trade
By Progressive Materials. Learn the staple tools for any silicone roof coater’s toolbox. The basic application process for a silicone roof is well known, even by those not specifically in the coatings sector. First, clean the surface and then wait for it to dry. Determine if it needs primer and apply if ...
1, 2, 3, 4 ways to improve a home's aesthetic
By Cristina Soriano, GAF. Boosting a home’s curb appeal is easy with these low-maintenance ideas that won’t break the bank. Editor’s note: Share this information with your customers who are looking for ways to boost the curb appeal of their home. With a few updates, any home can be transformed to reflect your ...
Westlake Royal Building Products™ reveals new products and top trends at the 2025 NAHB International Builders’ Show®
Experience industry-leading brands and innovative design solutions across siding, roofing and more at booth C3819. Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE:WLK), will return to the NAHB International Builders’ Show® (IBS), taking place February 25-27, 2025 in Las Vegas. This year, Westlake Royal will spotlight how its innovative ...
Seal your reputation with the best products
By Dani Sheehan. Whether you’re sealing a skylight, managing a through-roof penetration or installing solar panels, Geocel’s construction sealant offers the durability, flexibility and reliability to meet your needs. When it comes to sealing any construction project, you need a reliable, versatile and high-performing sealant you can trust. Geocel’s products tick all ...
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