Western States Metal Roofing’s Wood-Look Panels steal the show at IRE 2026

By Jenny Yu.  

Western States Metal Roofing showcased its manufacturing process and new product innovations at IRE 2026. 

At the 2026 International Roofing Expo, Western States Metal Roofing debuted a new booth featuring its first 3D display, giving attendees a hands-on look at the company’s growing line of metal roofing and siding products.  

“We wanted to create something people could walk up to, touch and really see the 3D effect,” Jasmine Rubio, purchasing manager of Western States Metal Roofing, told The Coffee Shops™. 

A major draw at the booth was the company’s T-8 Plankwall® wood-look panel. “People are so excited about our T-8 Plankwall,” Jasmine shared. “They love how you can use this inside and outside for a residential feel. People are using this instead of real wood because it's more durable and energy efficient. Plus, you're not going to have issues like rotting or termites.” 

Jasmine also explained the manufacturing process behind the finishes showcased at the event. “These are painted onto our coil and then we stock the 48-inch coil in-house. Then we manufacture and roll it through our machines,” she said. “It'll be a flat sheet prior and then we'll form it into whatever panel the customer wants.” 

In addition to existing offerings, Jasmine hinted at a new panel expected to launch in the coming months, which was incorporated into the 3D display to give contractors an early preview. 

When asked what Western States Metal Roofing is most looking forward to in 2026, Jasmine answered immediately. “Expansion,” she stated. “We are based in Phoenix, Arizona, and have other facilities throughout the country, and we’re excited to expand to the Midwest and the East Coast. We’re ready.”   

Watch the full interview and their interview on the RoofersCoffeeShops® Soundstage to learn more about Western States Metal Roofing’s latest innovations!