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Using visuals to create value

Using visuals to create value
December 31, 2025 at 3:00 p.m.

By Emma Peterson. 

EXCEPTIONAL Metals’ free visualizer is the perfect way to show homeowners what your team is capable of. 

In an industry where customer satisfaction is everything, it’s critical to be on the same page as the homeowner’s desires. Interestingly, studies found that 83% of homeowners prefer to make design decisions when they have a visualization of the design in front of them. That’s why EXCEPTIONAL Metals, one of the leading manufacturers of metal roof and wall panel systems, offers a free visualizer that contractors can show homeowners during their sales pitch! 

Made in collaboration with the tech company, Renoworks, this visualizer allows users to show clients what’s possible in mere seconds. By eliminating the waiting and guesswork for your clients, your team will be able to close more deals and build better customer relationships. Mike Damora of K & B Remodelers shared, “[Offering a visual] really engages the prospect. It’s the ‘wow’ factor. During the first meeting, I just get to know them a little and take photos. At the second meeting, I present photos and show options. They are blown away.” 

EXCEPTIONAL Metals offers two types of visualizers – AI Instant Design and Sample Project. The former takes an uploaded photo of a home and uses AI software to create quick, personalized design suggestions with EXCEPTIONAL Metals products. It is perfect for rough visualization and early project planning.  

The other, Sample Project, allows homeowners to dream bigger. By using sample homes, it is able to showcase all the design possibilities that EXCEPTIONAL Metals products offer. And giving your clients a space to experiment often leads to basic projects being upgraded into stunning transformations with high profits for you. As William LaMonaca from Colorado Home Exteriors said, “[The visualizer] provides me the ability to upsell. I can usually add between $3000 to $10,000 of product and services to every job.” 

Try the EXCEPTIONAL Metals free visualizer today!

Learn more about Exceptional Metals in their Coffee Shop Directory or visit www.exceptionalmetals.com.


 

About the author

Emma Peterson

Emma is the senior content developer at The Coffee Shops and AskARoofer™. When she's not working or overthinking everything a little bit, she enjoys watching movies with friends, attending concerts and trying to cook new recipes.


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