This winter, turn up the heat on customer experience

By Jenny Yu.  

Start planning now to implement a successful referral system in 2026. 

As we approach the end of 2025, now is the time to reflect on the past year, take the lessons learned and plan for the year ahead. In a recent Roofing Road Trips® episode, Megan Ellsworth spoke with Rebecca Mayo, director of partnerships for gFour Marketing, about how contractors can implement referral systems to generate more high-quality leads and set up 2026 to be a successful year.  

“In my opinion, there has never been a more exciting time to be in this industry. Just this year alone, I have seen so much growth, specifically within the roofing community,” Rebecca expressed. “It's an awesome time to sit down with your team, start looking ahead to 2026, turn the page, make sure that we are planning effectively when it comes to not just your marketing spend, but zooming all the way out to the big picture.” 

For those hesitant to implement a new system into their marketing operations, Rebecca assured listeners that the process isn’t as complicated as it might seem. “You do not have to do it all at once. It is absolutely attainable if you start to plan, and the perfect time to do that is right now,” Rebecca stated. And, in partnering with a company like gFour Marketing, you’re not in it alone. “The goal of gFour Marketing is to help you build those systems and processes into your business to create a flywheel of referrals. Consider us an extension of your business. We exist to serve your company and help you achieve those goals that you set for yourself, operating behind the scenes." 

Once a referral system is underway, satisfied customers become enthusiastic salespeople for your business, elevating your brand in a genuine, grassroots way. “A company's brand, especially in the roofing community, goes a long way,” Rebecca said. “Your customers are going to remember how you made them feel. That's going to carry your company a long way and separate you from your competitors in the market. People want to do business with people they like.” 

Planning to implement a referral program now is the first step. “To make a small change with a big impact, turn up the heat on your customer experience,” Rebecca shared. “Ultimately, it is going to yield higher referrals for your business.” 

Listen to the podcast to learn more about how you can implement a referral program into your CRM system in 2026!