The better way to finance a roofing project

By Emma Peterson. 

Learn how ContractorLoanPro can save contractors’ time and their clients’ wallets. 

In this recent Lunch & Learn webinar, Heidi J. Ellsworth sat down with Justus Knights from Roofle to discuss how their new technology, ContractorLoanPro, is revolutionizing the roofing financing options. Justus is a part of the customer success team at Roofle. He shared a quick overview of what ContractorLoanPro is, saying, “This is a direct-to-consumer point of need financing solution.” 

ContractorLoanPro was developed because the gaps and friction points in traditional roofing financing options were harming both contractors and homeowners. Justus explained, “Financing has historically been a bit of a pain for homeowners and for contractors alike. The most traditional would be a homeowner speaking to a contractor, getting an estimate, probably speaking to a couple contractors, getting several estimates, and then taking that information to their bank and taking out a personal loan from their bank to get this work done.” This route is often incredibly time-consuming and labor-heavy without much guarantee of results.  

What Roofle has done with ContractorLoanPro is create a specialized process tailored to the roofing industry. Justus used the analogy of a car dealership to explain, “If you go to a car dealership, you can typically get your vehicle financed there because they partner with specialized financing institutions that are providing financing for vehicles. So contractors should have their own partners that specialize in that type of financing to streamline that process or their customers.” There are two main goals that come with this service — making sure that your customers are cared for and that the process is simple and streamlined.  

Justus explained a bit of how this looks in practice, sharing, “We can integrate financing from the first interaction that a customer has with a contractor. So if you're going to advertise your services online or on a billboard, putting that you offer financing there right off the bat.” This helps customers see that there are options available to them, so that they don’t need to drain their wallet or savings to get quality work done on their home.  

For more about Roofle’s ContractorLoanPro, you can Read the transcript or Watch the webinar! You can also download the Learning Guide for this Lunch & Learn and test your knowledge with a fun, interactive quiz.