Synthetic shingles provide aesthetics, durability and sustainability

By Jenny Yu.  

Brave Roof Tile solutions help contractors address harsh climate conditions and evolving customer expectations. 

At the 2026 Roofing Contractors Association of Washington (RCAW) PNW Regional Tradeshow, contractors gathered to explore new products, connect with regional peers and address evolving challenges across the Pacific Northwest. Among the exhibitors, Brava Roof Tile highlighted how alternative roofing materials are gaining traction as contractors look for durable, low-maintenance solutions that meet both aesthetic and performance demands. 

Lauren White of The Coffee Shops™ was able to speak with Jerry Becker, outside and technical sales representative of Brava, about the company’s growing presence throughout the country. “Brava makes an aesthetic composite shake. It’s been around since about 2005,” Jerry said, naming standout clients such as Disneyland and Disney World. “It’s a very popular product on the East Coast, and the West Coast is slowly adopting it because of our environment here.” 

Designed to replicate the look of traditional cedar shake, Brava’s synthetic roofing products are engineered for longevity and resilience. Jerry pointed to the performance advantages that resonate with both contractors and property owners. “It’s going to hold up a lot longer, and you’re not going to have the moss or the growth,” he explained. “It’s about doing this one time and being done.” 

Sustainability is another key advantage of Brava products. Manufactured with recycled materials, Brava tiles help reduce landfill waste while extending roof life cycles. “We use about 63% recycled polymer,” Jerry explained. “That means less roof removal, less waste in our landfills and a more sustainable project overall. It’s going to keep its shape and look for as long as you really wanted to.” 

Contractors at the show expressed demand for alternatives to conventional asphalt and wood shake systems. “They’re craving something different,” Jerry said. “They want a product that gives them the look of shake but without the maintenance and with better performance.” 

Watch the full interview to learn more about how Brave Roof Tile products can deliver value and performance for your projects.