Synergy and success

By Emma Peterson. 

From name recognition to training opportunities, learn how Kool Seal and Sherwin-Williams are working together to provide the best for customers and clients. 

Founded in 1906 as KST Coatings, Kool Seal is one of the leaders in the coatings industry. They were the first to come out with products for aluminum and their iconic elastomeric line has been on the market for over four decades now. More recently, in 2000, they became a part of the Sherwin-Williams brand family. In this episode of CoatingsCast™, Karen Edwards sat down with Jeff Hung, Patrick Noble and Marisol Masferrer from Kool Seal to talk about what being a part of the Sherwin-Williams family means for them and their customers.  

Kool Seal has always prided themselves on their customer service and now that they are a part of the Sherwin-Williams family, they can serve their customers even better. Patrick shared, “Being backed by the largest paint and coating manufacturer isn't a bad thing... It gives us a really good synergy with a lot of our other groups.” An example of this synergy is the Kool Seal University Program. Jeff explained, “This is a program that we put together as an approval process, part of the approval process for Kool Seal contractors to be eligible for our warranty systems. So it is required for these contractors to go through at least one session that’s a full day with classroom and hands-on.” Not only does this teach contractors the best practices for working with Kool Seal products, but it can also set them up for success working with other products in the Sherwin-Williams brand family! 

And the synergy goes the other way too, especially when the Kool Seal teams are working in residential spaces where they are not as well known. Marisol explained, “My team can service residential, not just fluid-applied commercial with our Kool Seal roof paints, because we can paint residential metal roofs or residential cement tile roofs. And for homeowners there is a comfort in recognizing the Sherwin-Williams name. They are probably already using it on their interiors and exteriors, so when you say that this also is a brand of Sherwin, they get some peace of mind. 

Read the transcript, Listen to the video or Watch the recording to learn more about Kool Seal and the Sherwin-Williams brand family.