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New panel series blends bold design with durable performance

New panel series blends bold design with durable performance
April 2, 2025 at 6:00 p.m.

By Jesse Sanchez.

A new product line showcased at METALCON draws attention for its standout combination of long-term durability, modern design and architectural flexibility.

ATAS International used its spotlight on the METALCON trade show floor to introduce its latest innovation: the MetaFlex panel series, a flexible new solution for wall cladding with a modern edge. The unveiling marked a strategic move to position the company at the forefront of evolving trends in architectural metal design.

Debuted at the annual metal construction industry event, MetaFlex brings versatility and a fresh design approach to commercial and residential architecture. With nine panel profiles available in both aluminum and steel, the new line is designed to meet performance standards while offering wide aesthetic flexibility.

The MetaFlex system functions as a rain screen wall panel, engineered to allow airflow behind the facade and improve moisture control. Its box-style design and customizable features — including rib spacing, solid or perforated surfaces and varied panel sizes — offer architects and designers room to create unique, performance-driven facades.

The launch isn't just about the product — it's also a testament to ATAS' internal culture. The name “MetaFlex” was suggested by Bill Peltz, an inside technical salesperson at ATAS. The company regularly invites employees to take part in product development, from innovation to branding. Team member input is an important part of ATAS’ continued success.

ATAS International, headquartered in Allentown, Pennsylvania, has long been known for its expansive selection of metal construction products, from roofing and wall systems to custom accessories. With more than 60 years in the industry and multiple manufacturing facilities across the U.S., the company continues to focus on both innovation and sustainability — offering solar-ready roof panels, cool roofing and insulated metal systems among its green building solutions.

Learn more about the visually striking and highly versatile MetaFlex panel series that made waves at METALCON!

Learn more about ATAS International in their Coffee Shop Directory or visit www.ATAS.com.


 

About the author

Jesse Sanchez

Jesse is a writer for The Coffee Shops. When he is not writing and learning about the roofing industry, he can be found powerlifting, playing saxophone or reading a good book.


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UP TO THE MINUTE

By Emma Peterson. How the end of retention clauses protects ...
The Liquid Roofing and Waterproofing Association (LRWA) has appointed Chris ...
Read More
Certainteed - contractor credentialing
MuleHide -  Ad - The Right Products - Spanish Version
SRS -  Ad (En Espanol Page) - Credit Application
RCS En Espanol -  Ad - LVR
TAMKO  - HailGuard- June -  Ad en Espanol
SRS -  Ad (En Espanol Page) - Roof Hub