Marketing Strategy and Technology: Creating an Integrated and Successful Plan for Home Contractors

By Surefire Local.

Discover how your home contracting business can use the latest technologies and tools to create a focused digital strategy to drive local visibility for your business online. 

In this new eBook, walk through the steps of building and executing an integrated and successful digital strategy for your business. With 97% of homeowners searching online for nearby contractors, and 73% of customer engagement occurring off your website (think review sites, social media, ads, local listings, etc.), there’s never been a more important time to build a complete online presence for your business.

There is an endless number of marketing technologies and automation tools that you can use to expand your company’s reach. These marketing technologies make it possible for you to interact directly with your customers, reach new customers, and learn more about your customer relationships. But the challenge arises when you have a dozen or so different tools all with different logins that aren’t connected to one another. While you may already have some knowledge of digital marketing, it can quickly turn into an overwhelming process when there’s a new tool or trend each week.

In this eBook, we’ll walk through what a successful digital marketing strategy looks like and how marketing automation tools can help bring you peace of mind. Then, we’ll show how you can use a single, consolidated platform to manage your entire online presence in one place.

In ‘Marketing Strategy & Technology’, you’ll learn:

• How marketing technology can help your business build a successful online strategy
• Best practices for building a complete online presence that drives local visibility for your business
• The latest trends and tips for optimizing your website, search engine optimization, email marketing, content marketing, Google Ads, social media, online reviews, local business listings, and more!
• The peace of mind that comes with using an all-in-one marketing platform to manage your entire online presence and digital efforts

Download this free e-book to get started building your integrated marketing plan today.