Ingage Winter Summit targets adoption for 2026

By Jesse Sanchez. 

A free virtual program offers contractors practical takeaways on project execution, culture and customer journey alignment. 

In this episode of Roofing Road Trips®, Ingage marketing leader Pam Torrey joined host Heidi J. Ellsworth to discuss the Winter Summit 2026 and explain why project adoption remains a defining challenge for contractors entering the new year. The conversation framed execution not as a single initiative but as an ongoing discipline across sales, marketing and operations. 

Ingage is a sales enablement presentation platform built to help sales teams deliver consistent visual content while tracking engagement through backend analytics. Pam connected that capability to the buying experience, noting that clear visuals help homeowners and building owners better understand scope, value and decision points during sales conversations. 

Winter Summit 2026 is structured around turning strategy into daily execution. Pam explained that many companies invest heavily in tools, training and process design but struggle when it comes time to get teams to actually use them. The summit agenda follows the customer journey, starting with technology adoption and branding, then moving through call center alignment, sales process consistency and company culture. 

Those topics reflect real pressure in the field. Pam pointed to rising labor and material costs alongside changing marketing conditions that are forcing contractors to do more with less while improving conversion at every stage. Heidi tied that challenge to evolving consumer behavior, stressing the importance of meeting customers where they are and guiding them through a clear, intentional experience. 

The event is designed for “sales marketing leaders and business owners,” with flexibility built in. “You can just sign up once and you can pop in and out all day,” Pam said, noting that all sessions will be available on demand afterward. 

Education remains central to the summit’s purpose. “No one's gonna be selling you on anything during the winter summit,” Pam said. “We are here to teach something.” Each session is designed to deliver “two to three key points,” supported by a downloadable playbook that helps attendees capture insights and plan next steps. 

Registering provides access to the playbook and on-demand sessions, creating a practical resource contractors can revisit as execution moves from planning into action. 

Listen to the podcast to learn more about Ingage Winter Summit registration!