Ingage Announces Podcast and Gives Expert Tips For How to Produce Yours

By Cayden Wemple. 

If your company is thinking about producing a podcast, Ingage’s Pam Torrey has some insightful advice for how to go about producing it. 

Podcasts can be a fun and engaging way to reel in customers, and Ingage’s Pam Torrey thought that now was the perfect time to start one for her company. She gave her insight on her podcast and what to include in yours on a new episode of Roofing Road Trips.  

Pam is thrilled to be a part of the new podcast from Ingage. “We're a visual company, but our CEO, Dean Curtis, has always longed for a podcast from Ingage and he's always said that we had something important to say in the industry.” She continued, “I think that we're at a point now in this industry where we work with enough players across the board. We work with a bunch of really incredible partners, industry-leading building product manufacturers like Owens Corning. People who are at the top of the game who produce a premium product and want to talk to their contractors directly and we work with some of the top contractors in the country.” 

As far as starting your own podcast goes, she gave some insightful advice for what to think about when producing it. “I'm a big believer in keeping it short,” Pam explained, “I just don't think that for most of this content, you need more than 30 minutes or so to tell the story if you're going over that. What are you doing? So generally, keeping it short, keeping the conversation really tight, I also am really interested in having a theme for every conversation that I have with somebody.”  

Ingage’s podcast will cover four main themes. “Create, share, measure or tech stack. Everything falls into one of those and so each one of our podcast episodes goes along with one of those topics.” 

Listen to the full conversation to hear more about Ingage’s new podcast and how to produce your own.