Free Gift and Live Demos of GE Optic™ Translucent Coating at International Roofing Expo®

By Karen L. Edwards, RCS Editor.

GE Optic™ delivers a cost-effective repair solution for leaking facades.

When building facades leak the owner is typically faced with costly, invasive renovations or temporary fixes that will fail and leak again.  The GE Silicones family of products offers a better alternative and they want to show it to you in booth #6144 at the International Roofing Expo February 4 – 6, 2020 in Dallas, Texas.

GE Optic™ translucent coating lets you offer the building owner an alternative solution that won’t compromise their budget or the performance of the building. It prevents the problem of repeated failures, minimizes maintenance and keeps buildings looking great.

A patented 100% silicone formula arms GE Optic™ translucent coating with the power to perform for decades. Unlike penetrating sealers, it creates a clear membrane that remains waterproof, breathable, permanently flexible, and weather resistant. It is powerful enough to withstand extreme temperatures and UV rays while also repelling wind-driven rain.

Optic will seal hairline cracks in mortar joints and wall materials and remains flexible after curing so it doesn’t crack, peel, chip or harden.  It stays clear and won’t yellow over time, delivering a translucent protection that allows light to pass through daylighting features while preserving the natural look of brock, stone and masonry.

In addition to outstanding performance, contractors will enjoy the ease of application. It can be applied without a primer and with only minimal surface preparation. It offers flexibility in the application process allowing contractors to choose a roller, power roller, spray or brush. It’s also rain ready in 30 minutes and installs in temperatures ranging from 20° F to 120° F (-7° C to 49° C)

It really is the product that you didn’t know you needed. Don’t miss seeing this product in person at the show and you will get a free gift from coming by the booth.

If you aren’t attending the IRE, no worries, you can request your free sample here.

GE is a registered trademark of General Electric Company and is used under license by Momentive Performance Materials Inc