Connect digital ad spend to real roofing revenue

By Jesse Sanchez. 

An upcoming webinar explores how roofing and home services contractors can use offline attribution to connect digital marketing activity with customers, revenue and high-value jobs. 

Rising lead costs and wasted advertising spend can make it difficult for roofing contractors to understand which marketing efforts are actually producing business. Adtaxi’s upcoming webinar, “The Offline Attribution Advantage,” will explore how offline and customer relationship management (CRM) attribution can help contractors connect digital marketing investments with real revenue. 

The webinar will be held Thursday, November 5, at noon MT. According to Adtaxi, traditional digital reporting can focus heavily on online activity even though meaningful conversions often happen offline. Contractors using platforms such as ServiceTitan, Housecall Pro, Jobber or other field service systems may already have marketing platforms sending lead information into their CRMs, but those systems may not send information about actual customers and their value back to the advertising platforms. Adtaxi explains, “This often leads to missed opportunities for clearer attribution and more importantly optimization.” 

A central focus of the session will be showing contractors how CRM information can be used across digital advertising channels to improve the connection between marketing activity and business results. Adtaxi emphasized, “The most important takeaway will be centered around feeding this CRM data into platforms like Google, Meta and whatever DSP they use for CTV, audio and display.” 

Attendees can also expect practical ideas they can evaluate within their own marketing programs. The session is designed for contractors with varying levels of experience using offline attribution, including companies that have not yet implemented it. Adtaxi noted, “They will certainly come away with action items for implementation and will likely benefit from clearer attribution and more meaningful optimizations.” 

The webinar will also cover identifying blind spots in digital reporting, attributing advertising spend to higher-margin jobs and using marketing channels to support branded search, giving contractors a closer look at how offline data can help inform their digital marketing strategies. 

Learn more about how offline attribution can help contractors connect digital marketing efforts with customers, revenue and higher-value jobs in this upcoming webinar!