Built to last: Why certified installation programs matter now more than ever

By Jesse Sanchez. 

Proper installation is the frontline defense against roofing failure and this brand is raising the bar. 

In the roofing world, flashy products often grab attention, but long-term performance comes down to one critical factor: installation. That’s where Brava Roof Tile is shifting the industry conversation. In this episode of Roofing Road Trips®, Karen Edwards sat down with Brian Davis, vice president of technical services at Brava Roof Tile, to discuss how proper training and certified contractors are central to the company’s high-performance reputation, especially in high-risk regions. 

“You can have a great product, but if it’s not installed correctly, then it’s not going to meet any of the performance criteria and it will potentially fail at some point,” Brian said. To guard against that failure, Brava doesn’t just make roofing products, it builds a system around them. At the heart of this system is a rigorous contractor certification program designed to ensure each tile lives up to its promise. 

Brava offers three contractor levels: authorized, preferred and craftsman, each requiring increasing levels of training and accountability. Level one is a self-paced online course. Level two involves real-time project oversight using CompanyCam. Level three, the craftsman level, requires a final inspection completed by technical services, and invites contractors to Brava’s Iowa manufacturing facility creating a partnership. 

“My team also goes on site,” Brian said. “We’ll do training events nationwide and regionally. We will partner with our distribution partners and hold training events in person, so they get that hands-on training with our products.” This is more than a checkbox. Certified installers are the only ones eligible for Brava’s endurance warranty, which covers not just materials but also workmanship, a bold move in the roofing industry. And for coastal installations, the standards are even more exacting. 

With severe weather on the rise and climate unpredictability becoming the norm, Brava’s commitment to certified installation could mark the difference between resilience and ruin. For contractors and homeowners alike, materials matter, but how they're installed matters more. 

Read the transcript or Listen to the podcast to learn more about Brava’s contractor training programs and why they’re redefining roofing resilience!