BITEC® improves distribution and efficiency through merger with Viking Products Group

BITEC, Inc. announces merger with Viking Products Group to expand sales distribution and organizational efficiencies. 

BITEC, Inc. recently announced its merger with the Viking Products Group, formerly based in Northeast, Ohio. This partnership will give roofing contractor and distributor customers access to an extensive suite of roofing-related materials that deliver unique benefits such as the incorporation of recycled materials and design features that facilitate a quality installation, while expanding BITEC’s reach throughout the U.S. and Canada. 
 
Viking Products Group was founded in 1996 as Commercial Innovations, Inc. to create a customer-responsive product and service offering for contractors and distributors. The company was rebranded under the Viking name in 2018. Reorganizing and consolidating Viking warehouse, service and support operations to Arkansas under the guidance of BITEC’s experienced leadership team will enable both organizations to serve their customers more effectively and more efficiently.
 
Joel Shealey, vice president of BITEC who will be taking on the role of BITEC president in January of 2024, reports, “The whole will be even stronger than the sum of its parts. We are two sales organizations serving the same markets. Aside from the obvious advantage of becoming more efficient at serving our customers, this merger will expand BITEC’s sales reach and give our customers access to some leading-edge products, including GreenSlope single-component polyurethane primer/adhesive for water ponding repair, sustainable Leadax® Armored Flashing and StrongHold single-ply membranes, which are available in both KEE and PVC formulations.”
 
According to Brett Wygal, Viking president, BITEC will be retaining the Viking brand and acquiring all Viking product and intellectual property. He expects the merger to create sales momentum, reporting, “We’ve been talking to our sales reps and they are really excited about this next step in our growth. Our customers will benefit from a deeper offering of modified bitumen options and the great support a more mature organization can provide.“ 
 
Back-end integrations are already underway and the merger will be completed early in the first quarter of 2024. BITEC, Inc. is a leading manufacturer and distributor of some of the industry’s highest-quality APP- and SBS-modified bitumen membranes in North America. For more information, visit https://bitec.com/ or call 800.535.8597.