In this RoofersCoffeeShop® Coffee Conversations LIVE from the FRSA Show, sponsored by IB Roof Systems, a panel of Florida roofing professionals explores the realities of selling single-ply roofing systems, especially TPO, in one of the toughest roofing environments in the country. In Florida, roofing is unlike almost any other market, with high winds, hurricanes, salt exposure, insurance pressures, and strict building codes creating unique challenges for contractors. It is also a leading indicator for the roofing industry, as many code changes, insurance requirements and best practices that begin in Florida often spread across the country. Discover what is really happening in Florida’s single-ply roofing market and learn how contractors are positioning TPO systems to win more business. Join leading single-ply experts as they share real-world insights, market trends and practical strategies for succeeding in Florida roofing while exploring what those trends may mean for contractors nationwide.