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NWIR (National Women in Roofing)
The recipe for repeat business
By The Coffee Shops®. How small customer service habits build long-term client loyalty. Recently, National Women in Roofing (NWIR) executive director Katie Bodiford shared some personal insights she’s gained over her career. Specifically, she explored how a brief, thoughtful conversation can create a loyal customer while one poor interaction could ...
Opening the door to roofing careers
By The Coffee Shops®. NWIR chair shares how career exposure can help young people discover opportunities across the roofing industry. Few people grow up expecting to build a career in roofing. According to Christine Mockenhaupt, COO of Maven Roofing and National Women in Roofing (NWIR) chair, she certainly did ...
Pantera Pros Summit fortalece las conexiones que impulsan al roofing latino
Por Jessica Bravo. Owens Corning reunió a profesionales latinos del roofing en un evento donde la inspiración, el crecimiento y el sentido de comunidad fueron protagonistas. RoofersCoffeeShop En Español tuvo el honor de participar una vez más en Pantera Pros, el evento de Owens Corning. Desde el momento en que ...
Building a stronger roofing industry together
By Jesse Sanchez. Project Map It supports National Women in Roofing to help expand leadership, professional development and opportunity across the industry. The future of roofing depends on creating space for more perspectives, stronger leadership and broader career opportunities. For Project Map It (PMI), supporting National Women in Roofing (NWIR) ...
How contractors can strengthen marketing with AI
By Jesse Sanchez. Allison Woslager explains how roofing contractors can improve visibility, build credibility and use artificial intelligence without losing authenticity. Artificial intelligence is changing how homeowners search for roofing contractors, but long-term marketing success still depends on trust, consistency and genuine expertise. Allison Woslager, founder of Integrity Marketing Group, ...
Building connection through invitation
By The Coffee Shops™. How intentional invitations can help people step into leadership, build confidence and strengthen connections. Leadership often begins with something simple: being asked. In an article published earlier this year, Christine Mockenhaupt, chair of National Women in Roofing, notes that many people do not hold back ...
Trade association coalition announces Q2 findings from 2026 Market Index Survey for Reroofing
A coalition of industry trade associations representing contractors, consultants and manufacturers in the U.S. and Canada has completed its Quarterly Market Index Survey for Reroofing for the second quarter of 2026. The survey is an industrywide effort spearheaded by a coalition of trade associations, including the Asphalt Roofing Manufacturers Association, Canadian ...
Not waiting for permission
By Kate Whatley, Raise the Roof founder and Elevate Roofing Advisory Limited director. One woman’s mission to redefine the U.K. roofing industry. I didn’t come into roofing expecting to change it. But somewhere between running a various commercial roofing and cladding businesses, sitting on boards and watching talented people — ...
NWIR Days 2027: Call for presentations is now open
By National Women in Roofing. Now is your opportunity to contribute to the conversations that will shape the future of roofing while making a lasting difference in the careers of others. The roofing industry is filled with professionals who are solving challenges, leading teams, building careers and creating opportunities every day. ...
Associations are a valuable resource
RCS Influencer Trent Cotney recommends everybody get involved in associations, whether it's on the local, state, regional or national level. Editor's note: The following is a transcript of a conversation with Trent Cotney, partner of Adams and Reese. You can listen to the interview or read the transcript below. Jenny Yu: ...
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