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Metal Roofing Alliance (MRA)
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By Emma Peterson. Take advantage of Grosso University’s decades of business and sales training through the MetalVue program. The MetalVue program aims to help your team sell more metal. The metal sector is a huge part of the construction industry, worth over $3 billion in North America alone. And that ...
Adios asphalt? The U.S. and Canadian residential roofing industry may be on the verge of a seismic shift
The Florida Office of Insurance Regulation made headlines recently by publicly stating asphalt roof shingles often do not last as long as manufacturers claim. For years, asphalt has been the most widely used residential roofing material in the U.S. and Canada. Homeowners often turned to asphalt roofing as a cheaper, readily ...
MRA gets website revamp
By Anna Lockhart. The Metal Roofing Alliance unveils new website to better serve homeowners and metal professionals. In a recent episode of the MetalCast™ podcast, host Karen Edwards sat down with Renee Ramey, executive director of the Metal Roofing Alliance (MRA), to discuss the organization’s new website. With ...
Keeping NWIR in the focus
By Lauren White. Making new connections, meeting new people, having new experiences were all part of our focus for NWIR Days 2025. Editor’s note: The following is a transcript of a conversation between the Coffee Shop crew about NWIR Days 2025. Megan Ellsworth: I attended the yoga session for the first day of ...
Re-roofing isn't a spring home improvement project to be taken lightly: Industry expert share 12 essential tips to get the job done right
Is this the year you finally stop putting off replacing the roof on your home? Industry experts weigh in on how homeowners can make wise re-roofing decisions by asking the right questions to ensure the best value, protection and peace of mind for their home. Spring is the time when homeowners ...
The Coffee Shops™ Announce 2025 Influencers
Our Influencers program celebrates its ninth year of giving back to the industries it serves. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español. Each month, ...
Turning education into sales opportunities
By Marco Industries. Why smart businesses are using education as their most powerful sales tool. In a world where customers are more informed — and more skeptical — than ever, the old-school hard sell is quickly becoming a thing of the past. Today’s smart businesses aren’t just pitching products; they’re educating their ...
Shifting from asphalt to metal – A worthwhile investment
By Anna Lockhart. For homeowners in areas with more temperamental climates and those looking for a sustainable option, metal panels have become more appealing. Now is the time to make the shift to offering metal roofing! In the first-ever Metal Coffee Conversations, host Heidi J. Ellsworth sat down with guests ...
Canadian Roof Specialist named winner of MRA's Best Residential Metal Roofing Project competition
MRA’s Q-4 2024 winning Best Residential Metal Roofing Project (on left) was completed by Canadian Roof Specialist and featuring Soteria metal roofing system. The Metal Roofing Alliance (MRA), in partnership with MetalCoffeeShop®, has named a beautiful re-roofing project located in Markham, Ontario, Canada as the winner of its Best Metal Roofing ...
A fresh approach to roofing education
By Jesse Sanchez. A newly redesigned platform makes it easier than ever for homeowners to access clear, concise information about roofing options and connect with local experts. The Metal Roofing Alliance (MRA) is taking strides to empower homeowners with their latest website overhaul, as highlighted in this episode of MetalCast™, hosted by ...
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