John Kenney - RCS, MCS, CCS & OCS Influencer
Mastering roofing sales through buyer psychology
By Jesse Sanchez. Understanding emotional drivers helps roofing professionals build trust, communicate value and close projects confidently. In a competitive and deeply personal trade, roofing contractors succeed by understanding why customers buy, not just what they buy. Insights shared by John Kenney of Cotney Consulting Group frame selling as a ...
What today’s outdoor contractors need in their technology toolbox
OCS Influencer John Kenney says the right tools help deliver efficiency, clarity and responsiveness in a competitive market. Tools and technology have long shaped how outdoor and pool contractors work, but the pace of change has accelerated. What used to be optional is quickly becoming expected, and contractors who adapt thoughtfully ...
From recruitment to retention: Advancing women in the metal industry
MCS Influencer John Kenney says male allies, strong leadership, thoughtful recruiting and practical policies all contribute to an environment where women can build long-term careers in metal construction. The conversation around women in metal construction has matured, and that’s a good thing. We’ve moved past whether women belong in the industry ...
From coating to membrane: What the shift means for roofing contractors
CCS Influencer John Kenney says that, in the right application, installed correctly and specified properly, coatings are becoming permanent solutions. The line between coatings and membranes has been blurring for several years, but now it’s crossing into a true shift. Fluid-applied systems are no longer viewed strictly as maintenance coatings ...
Navigating labor shortages without losing control of your operation
RCS Influencer John Kenney says workforce disruption isn’t something roofing will “get past.” It’s something contractors will need to manage continuously. Labor shortages aren’t new to roofing, but the way it’s showing up now feels different. It’s more layered. Contractors aren’t just dealing with a shortage of people willing to ...
The blueprints to success
By Emma Peterson. Dive into the basics of boosting your business with industry consultant and operations expert John Kenney! If you haven’t already heard of John Kenney, he is the CEO of Cotney Consulting Group and a seasoned expert in contracting operations. Throughout his extensive career, John has helped contractors ...
The R-Club advantage: Quarterly training with John Kenney
By Emma Peterson. Insights, strategies and systems from industry expert John Kenney to help your business thrive. Looking for ways to make your jobs easier in the new year? R-Club gives contractors exclusive access to the tools, training and community resources needed to strengthen their business. R-Club offerings include, ...
Tech that supports your team
By Emma Peterson. Insights into using digital tools to boost your sales team’s operations. Technology is revolutionizing every part of our world, including roofing. As John Kenney of Cotney Consulting Group puts it, “Keeping up on roofing technology] is no longer optional. It's a strategic advantage that drives better ...
The Coffee Shops™ announce 2026 OutdoorCoffeeShop™ Outdoor Influencers
Outdoor Influencers celebrate their inaugural year of giving back to the outdoor industry. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2026 Influencers for OutdoorCoffeeShop™. Each month, Influencers respond to a topic that is relevant and timely ...
Getting roofing estimates? Here’s how to choose the right contractor
AAR Expert John Kenney says a good roofing contractor helps you understand your options, respects your property and stands behind their work. Getting multiple roofing quotes is a smart move. It gives you perspective, helps you understand the market and protects you from overpaying. But comparing bids isn’t as simple ...
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