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General Coatings Manufacturing Corp.
Cut Costs, Not Quality by Using Alternative Roofing Materials
By Adam Cabrera. Spray foam is a cost-effective, eco-friendly alternative to traditional roofing materials. As the roofing industry navigates through new challenges such as sustainability and rising material costs, technologies like spray foam and roof coatings offer a solution. On a recent episode of Roofing Road Trips, host Heidi J. Ellsworth ...
Expanding Your Roofing Skillset With Training
By Evelyn Witterholt. Here’s how you can easily learn about installing spray foam roofing systems. One of the best ways to grow your career as a roofer is by expanding your skillset and getting trained on a new type of roof system. For a variety of reasons, spray polyurethane foam ...
Spray Foam is Economical AND Sustainable
By Yvette Cruz. Building owners are opting for solutions that save energy and extend their roof life, and spray foam is the solution. In Season Five, Episode Six of Roofing Road Trips, Heidi J. Ellsworth discusses with Will Lorenz, the newly appointed president of General Coatings and Everroof and ...
A New Perspective from a Different Window
By Yvette Cruz. More than just a training video, the RCMA Virtual Training Program offers education for industry professionals. The Covid-19 pandemic forced the world to adapt to many changes. With new regulations and resources available, some of the best ways that technology has been incorporated has been the ...
Will Lorenz - Spray Foam, Roof Coatings and so Much More - PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of a live interview with Will Lorenz from General Coatings. You can read the interview below or listen to the podcast. Speaker 1: Welcome to Roofing Road Trips with Heidi. Explore the roofing industry through the eyes of a long-term professional within the trade. ...
Spray Polyurethane Foam Alliance Announces Winners of 17th Annual SPFA National Industry Excellence Awards
Winners highlight year’s best spray polyurethane foam insulation, roofing, concrete lifting and specialty applications as well as elastomeric coatings projects. The Spray Polyurethane Foam Alliance (SPFA), the educational and technical resource to the spray polyurethane foam (SPF) industry, today announced the winners of the 17th Annual SPFA National Industry Excellence Awards. ...
Marcus Sheridan to Keynote SprayFoam 2023 Convention & Expo
Renowned digital sales and marketing leader to address National Spray Foam audience on February 14, 2023. The Spray Polyurethane Foam Alliance (SPFA) has announced the keynote speaker for the upcoming SprayFoam 2023 Convention & Expo happening February 12 through 15 in Daytona Beach, Florida. On the morning of Tuesday, February 14, ...
Will Lorenz Named President of General Coatings Manufacturing Corporation
The owners of General Coatings Manufacturing Corporation (GCMC) would like to announce appointment of Will Lorenz as the new President of GCMC. Will Lorenz has been vice president of national sales in spray foam roofing & tank systems for GCMC. He received a BA in Chemistry from the College of ...
Help Support Higher Education by Bidding on Items in the WSRCA's Holiday Silent Auction!
The auction is currently open and closes January 1. Text "DAVISHOLIDAY2022" to 243-725 for a mobile auction link. Giving Tuesday is a worldwide movement to encourage giving and celebrate generosity. Harnessing the collective power of charities, businesses, and individuals, the goal of this initiative is to transform how people think about, ...
Polycoat Lax's Legacy
By Cass Jacoby. The history of Polycoat is the story of Laxmi “Lax” C. Gupta’s passion for polymer chemistry and his core values. Read on to learn how great chemistry, great manufacturing, great people and great relationships have built Polycoat Products and its other companies to where they are today. ...
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