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BITEC, Inc.®
Choosing the right roofing solution
By Jesse Sanchez. Strategic roofing choices offer more than just waterproofing; they can unlock value, streamline operations and even help close deals. In this CoatingsTalk, hosted by Karen Edwards, roofing veterans Alan Tatum and Jon Feick of BITEC unpacked the deeper strategic decisions behind coating systems, restoration and replacements, revealing ...
Roofing solutions that prioritize ease and versatility
By Jesse Sanchez. BITEC embraces contractor needs with an expanded product lineup, giving them everything they need in one place for easier access and a smoother project experience. As the industry continues to evolve and embrace change, so too does BITEC. Dubbed “BITEC 3.0,” the company is expanding its product ...
See you in Schaumburg!
By Emma Peterson. MRCA is hosting their annual conference and expo in Illinois this October! 2025 marks the 75th annual Midwest Roofing Contractors Association (MRCA)’s conference and expo! This year, the show will be hosted at the Renaissance Schaumburg Convention Center Hotel in Illinois from Tuesday, October 21, 2025, to ...
Tough roof, smart fix: Leveling up onsite solutions
By Jesse Sanchez. A line of no-nonsense products tackles rooftop repairs with durability, ease and speed. Roof leaks don’t wait for dry weather or business hours. Enter RepairBoss®, a lineup of professional-grade products that work when and where it counts, rain or shine, in heat or cold, on old coatings ...
How education and relationships are at the CORE of this company
By Jesse Sanchez. A philosophy built on education, trust and hands-on knowledge powers evolution. As BITEC prepares to celebrate 40 years in the commercial roofing industry, Vice President of Sales Shane Millwood offers a look into what’s fueling the company’s momentum, and it goes far beyond product specs. In this ...
Why multi-ply roofing is in the spotlight
By Jesse Sanchez. Industry veteran says long-term performance is driving modified bitumen's renewed appeal. Real-world performance and long-term durability are bringing multi-ply and hybrid roofing systems back into the spotlight, according to BITEC’s Vice President of Sales, Shane Millwood. Speaking on this Roofing Road Trips® podcast, Shane offered an inside ...
Contractor feedback drives product innovation
By Jesse Sanchez. This roofing solution reflects a broader shift toward listening, adapting and evolving with industry demands. BITEC® is making waves with its update to the Imperflex™ line by listening closely to contractors and adapting to meet their needs. In this episode of Roofing Road Trips® hosted by Karen ...
Connect, learn and grow at the Not So Mini Trade Show
By Jessica Bravo. Head to Texas for this must-attend event for roofing contractors to network and grow your business. The North Texas Roofing Contractors Association (NTRCA) invites roofing professionals to connect, learn and grow at the 2025 Not So Mini Trade Show on August 7 at the Hilton ...
Technical training is taking center stage
By Jesse Sanchez. Learn how hands-on experience is shaping the future of roof coatings across the country. As roofing manufacturers race to meet growing demand for high-performance coatings, BITEC is doubling down on hands-on technical training to ensure the success of their products in the field. In this episode of Roofing Road ...
Leading with relationships in a changing roofing industry
By Jesse Sanchez. A focus on relationship-driven sales is reshaping how this manufacturer stays competitive. In the world of commercial roofing, product innovation often grabs the spotlight. But in this Roofing Road Trips®, Shane Millwood, vice president of sales at BITEC, makes a compelling case for putting relationships, not just products, at ...
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