Sales & Marketing
Training an Estimator: Four Steps to Success
So you’ve hired a new estimator but they don’t have any experience? What were you thinking? It was too hard to find someone with experience? Yes. Often it is hard. There are advantages and disadvantages to hiring someone with no experience. An advantage is that you have a fresh mind—one that is trainable ...
Important Myth Busters for Metal Roof Sales
By Heidi J. Ellsworth, RCS Partner. 7 metal roofing myths to share with homeowners. When selling metal roofing there can be a lot of questions and more often than not, confusion from homeowners. Here are 7 myths that can easily be busted to help close the deal. Metal roofing is ...
Close More Sales with These 10 Presentation Tips
By Equipter. Reboot your sales presentation and book more projects. Sales are what drive your roofing business. The following tips will help your sales team stand out over the competition and win more jobs. The Roofing Contractor Homeowners Survey found that 36% of homeowners shopping for roofers called three contractors and 17% called ...
How to Have a Successful Next 6 Months of Business
By Kelley Quader, Leap. Although business slowed for many contractors, there are ways to fit 12 full months of work into the remainder of 2020. In April and May, business for home improvement contractors slowed because of the lockdown caused by the coronavirus. Now however, these contractors are seeing a V-curve growth ...
The New Normal of Quoting and Scheduling
By Justin Finneran, CertainTeed. Keep construction projects moving forward during the pandemic with these tactics. Many industries have suffered from immense job insecurity due to the COVID-19 pandemic, including construction. In some areas of the country, construction is considered an essential service and projects have continued. However, that isn’t the case everywhere. ...
The Catalyst for Pushing Our Industry Forward
By Chris Falasco, COO/President, Endeavor Exteriors. Focus on the opportunities instead of the hardships. In October of 2008, the start of the financial crisis was well underway. It was a crisis brought on by a period of over exuberance in the financial industry and one that caused massive ripple effects in our ...
5 Bits of Advice for Your Local Roofing SEO Strategy
By Equipter. Mastering local SEO is a challenge, but it’s not as complicated as it seems. You already outrank your competitors in terms of customer satisfaction. If you’re looking to outrank them in online search, polish your roofing marketing with a solid local roofing SEO strategy. Businesses use local search engine optimization (SEO) ...
10 Tips that Roofing Contractors Should Share with Homeowners
By Tilcor Roofing Systems. Roofing contractors need to continue to educate homeowners on keeping their homes safe during coronavirus. During this time of sheltering in, homeowners have a good chance to do some inspections of their homes or investment properties. By neglecting roof inspections, it can cause significant problems for the ...
Bidding the Full Picture
By Mike Gwizdala, EXCEPTIONAL Metals General Manager. How many times have you heard, “Their price was substantially lower than yours,” after a bid opening? How does that make you feel? Do you begin to build your defense mechanisms or do you simply accept that your product is overpriced, without making a case ...
25 Topics for Your Roofing Blog
By Equipter. Your roofing blog should be packed with posts that add value for your prospects and current customers. Whether you’re looking to start a roofing blog for your marketing strategy or searching for new ideas for your existing blog, get a boost with this handy list of 25 roofing blog ideas. You’re ...
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