Sales & Marketing
Financing is a Winning Strategy During COVID-19
By Karen L. Edwards, RCS Editor. Learn how to grow your business with Beacon homeowner financing. Beacon Building Products is committed to helping contractors succeed in normal times and even more so during the current pandemic. They have implemented a series of educational webinars highlighting the resources they offer to contractors with ...
Marketing Insights: What is Geofencing and How Can it Work for You?
By Melissa Lee, Marketing Communications Manager, Duro-Last. Geofencing is a relatively easy option for boosting your digital marketing strategy. In technical terms, geofencing is described as a “virtual perimeter for a real-world geographic area.” In marketing terms, geofencing is the practice of serving smartphone users with ads while they are within a ...
Marketing to the Next Generation of Homeowners
By Colin Sheehan, RCS Reporter. Virtual marketing success stories and what you can do to secure Generation Z customers. The number of mortgage borrowers for those categorized as Generation Z (people born roughly between the years of 1995 - 2010) has doubled in one year according to Housing Wire and ...
5 Sales Tips to Help Your Roofing Sales Team
By Equipter. When you equip your salespeople with the knowledge they need to be successful, your business grows. Informing your sales team of better sales techniques can boost their personal close ratio and give your company a greater overall profit potential. By utilizing the right sales tools, you can ...
How to Continue the Conversation With Customers Currently Under Contract
By Carol Katarsky, CertainTeed. What to tell customers during these unprecedented times. Due to the novel Coronavirus, the roofing industry has been met with unexpected challenges. These include, but are not limited to, supply chain issues, job sites being shuttered by various government mandates, additional safety procedures and more. Getting back to normal ...
Create an Accurate and Profitable Price for Every Roofing Job
By Sarah Smith, JobNimbus. Knowing how to give your customers price estimates is key to both making a profit and acquiring customer trust. One of the most important skills for all roofing professionals to have is the ability to provide accurate and profitable estimates to customers. Undervaluing your work or overpricing both ...
Sales Insight at Your Fingertips
By JobNimbus. Each of the five new reports is designed to help you compare performance and increase revenue. JobNimbus is excited to release the new Sales Dashboard Reports feature to help business owners, sales managers and reps easily see their sales, lead sources and top performers at a quick glance. This new ...
How to Start (or Grow) a True Service Department (Part 5 &6)
By Greg Hayne, Roof Management. Part 5 – Just What Is “Great Service?” Last issue we established that “Great Service” and “Great Communication” are essentially the same thing. We gave you a couple of simple suggestions that will make a difference in your company and that everyone can and should implement. Here ...
The Right Way to Grow Your Roofing Business
By Roberta Adams, KY-KO Roofing. Is your business getting the most out of every marketing dollar? If you’re not effectively marketing online, the answer is probably no. Every roofing contractor and company wants more leads, but too many of them are stuck using outdated strategies to get them. It’s time for a ...
Make Sales Predictable and Transform Your Business
By Colin Sheehan, RCS Reporter. Investing in sales education could increase your close rates by 70%. Sales Transformation Group (STG) is known for their commercial sales clients who are looking to grow within a B2B (business to business) sales model; however STG does more than that. They also work in residential sales ...
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