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Products & Services
Why roofing underlayment is the quiet hero of weatherproof construction
By Jesse Sanchez. The first line of defense against leaks and mold might be something you never see — but absolutely need in place. When it comes to preventing costly roof failures, the underlayment isn’t just an accessory — it’s the unsung champion of every well-built roofing system. From brutal ...
Carrying a legacy forward
By Jesse Sanchez. Learn how the new owner of Wil-Mar plans to grow the company while preserving the quality, trust and problem-solving approach behind its products. For nearly 10 years, Mike Bothman knew Marianne Sumter before fully understanding the business they had built. What began as a service relationship gradually ...
Equipter releases a powerful upgrade to their flagship product
By Emma Peterson. Honda's iGX390 engine gives the 2026 Equipter 4000 smoother operation, better fuel efficiency and enhanced jobsite performance. The Equipter 4000 has made a name for itself in the roofing industry by transforming the way contractors work. As a drivable debris container that features a powerful scissor lift ...
Canadian-made cool roof paint technology delivers improvements for builders and occupants
Cloverdale Paint, the largest Canadian paint manufacturer and member of the Nova Paint Club, announces today the launch of the international "Cool Roof, Smart Choice" campaign in Canada, with the aim of accelerating the adoption of reflective coatings on roofs by building professionals to address the growing problem of extreme ...
Complete roofing system delivers lasting protection
By Jesse Sanchez. Durable shingles and recycled materials support long-term roof performance and environmental responsibility. Atrium Roofing recently completed a residential roofing project using a full Malarkey Roofing Products® system designed to provide lasting protection in demanding weather conditions. The approximately 77-square project features Vista® AR laminate shingles in Antique ...
Polyglass brings fire resistance to the forefront with Burn-Shield® Technology
By Heidi J. Ellsworth. Get the samples you need to understand the power of Burn-Shield Technology. As wildfire risks continue to influence building codes and construction practices across North America, roofing professionals are being asked to consider more than waterproofing and weather protection when designing low-slope roofing systems. Fire resistance has ...
Built for every season
By Jesse Sanchez. CertainTeed highlights roofing system resilience, contractor support and education-based credentials in two new campaign videos. In two campaign videos, CertainTeed LLC explores how resilient roofing systems, contractor education and business-building support can work together to help professionals meet that responsibility in the field. The videos connect product ...
Automation streamlines daily ProLine tasks
By Jesse Sanchez. The ProLine skill helps roofing companies reduce manual CRM work, keep pipelines current and prepare for weather-related schedule changes. ProLine is a customer relationship management (CRM) platform that roofing companies use to manage leads, projects, appointments and pipeline activity. RoofClaw, developed by Roofing Business Partner, adds specialized ...
Polyglass introduces Tri‑Strata™ Technology with launch of Polyanchor® HU and HU PLUS Hybrid roof underlayments
This technology helps provide reliable protection around fasteners and penetrations while supporting long-term weather durability throughout the life of the roof system. Polyglass U.S.A., Inc., a leading manufacturer of roofing, waterproofing and building envelope solutions, is expanding its steep-slope roofing portfolio with the introduction of Tri‑Strata™ Technology and two new modified ...
Going beyond intent and straight to demand
By Reworked.ai. What makes Reworked.ai’s approach to customer acquisition different. When it comes to finding new customers, roofing contractors have a seemingly endless number of companies and strategies to choose from — and most of them are selling the same thing: Names on a list. To learn what makes Reworked.ai’s ...
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