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Products & Services
Your behind-the-scenes referral program partner
By Jenny Yu. gFour Marketing acts as an extension of your business, saving you time and money to develop processes that result in high-quality leads. At the 2026 International Roofing Expo, Lauren White of The Coffee Shops™ spoke with Rebecca (Becca) Mayo, director of partnerships at gFour Marketing, ...
StormStopper FSU™ earns high-temperature rating for 2026
By The Coffee Shops™. MFM Building Products expands its underlayment portfolio with a cost-effective membrane built for heat and moisture protection. As heat loads increase across steep-slope roofing assemblies, underlayment performance has become a critical factor in long-term durability. For contractors seeking a high-temperature rated solution that balances performance ...
Reduce adhesive use and labor costs with extended tapered panels
By Jesse Sanchez. Learn how extended panel layouts in tapered polyiso systems can lower adhesive use, reduce material handling and improve overall installation efficiency. Designing a tapered roof system with Hunter Panels requires more than meeting slope requirements, it demands a careful balance between material expense and labor efficiency. Specialty ...
How CertainTeed is helping contractors stand out
By Jesse Sanchez. CertainTeed used IRE 2026 to showcase products, training and support designed to help contractors differentiate their businesses. At the 2026 International Roofing Expo (IRE) in Las Vegas, CertainTeed used its presence to emphasize a central message for contractors: standing out in today’s market requires more than just ...
The power of aerial roof measurements
By Emma Peterson. How aerial roof measurements can unlock powerful project planning for your team. In the roofing industry, accuracy is everything. One wrong step can be a dangerous injury on the roof and one wrong measurement can mean thousands in lost revenue. Luckily, Eagleview provides a way for contractors ...
Western States Metal Roofing’s Wood-Look Panels steal the show at IRE 2026
By Jenny Yu. Western States Metal Roofing showcased its manufacturing process and new product innovations at IRE 2026. At the 2026 International Roofing Expo, Western States Metal Roofing debuted a new booth featuring its first 3D display, giving attendees a hands-on look at the company’s growing line of metal ...
Rethinking what fluid-applied systems can do
By Dani Sheehan. Fluid-applied systems are becoming a smarter, faster way to address both roofs and walls without forcing contractors to rethink how they work. Roof coatings have long played a role in roofing repairs, but their place in our industry is shifting. In a live sound stage interview at ...
Rethinking the math behind roofing eCommerce
By Adam Sand, Roofing Business Partner. Roofing Business Partner provides a detailed framework to ensure eCommerce strengthens, rather than weakens, your roofing business. Roofing contractors exploring online sales often focus on speed and convenience. Far fewer take the time to actually stop and calculate the precise financial model that determines ...
Apoyando a cada cuadrilla
Por Emma Peterson, traducido por Jessica Bravo. Cómo Johns Manville está cerrando la brecha del idioma con su biblioteca de recursos de productos en español. Fundada en 1858 en la ciudad de Nueva York, Johns Manville (JM) se ha convertido en un fabricante líder de productos de aislamiento y ...
Gear that keeps crews moving
By Wryker Construction Supply. From cold starts to final seal, Wryker’s professional tools are built for contractors who measure success in uptime and finish quality. Winter mornings, long days and tight schedules leave little room for equipment that slows the job down. That is where Wryker Construction Supply positions its lineup of ...
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