UP TO THE MINUTE
Expert Conversations
40 years of BITEC
By Emma Peterson. A look at the rich history behind one of the biggest providers of quality commercial roofing products. This year marks four decades since BITEC was founded and in that time, BITEC has introduced multiple industry-leading innovations and built a resounding reputation of quality. To reflect on ...
Where roofing and politics intersect
By Emma Peterson. Trent Cotney and Heidi J. Ellsworth look back at the 2026 Roofing Day in D.C. Earlier this year, roofing contractors and professionals from around the country came together to advocate for the future of the industry in Washington, D.C. This event, Roofing Day in D.C., is annually ...
Converting metal demand into business growth
By The Coffee Shops™. Fuel metal sales through training opportunities and customer education. Training may be the foundation of success in metal roofing, but contractors also need the ability to communicate value to customers. In an episode of the Roofing Road Trips® podcast, Heidi J. Ellsworth sat down for a ...
Industry association expands membership to roofing contractors
By Jesse Sanchez. The Roof Coatings Manufacturers Association is inviting contractors to help shape education, advocacy and the future of the growing roof coatings industry. The Roof Coatings Manufacturers Association (RCMA) has expanded its membership to include roofing contractors, creating new opportunities for collaboration among manufacturers, suppliers and the professionals ...
Commercial roof recycling 101
By Emma Peterson. How commercial roof recycling programs benefit both contractors and the environment. In a new Read Listen Watch® (RLW) webinar, Heidi J. Ellsworth hosted Ashley Horner, Chris Kann and Richard Garrison for a conversation about the process of recycling commercial roofing materials. Richardis the vice president of operations ...
Transforming AI from an opportunity to a business booster
By Emma Peterson. The importance of research, data security and intentional implementation when adopting AI-powered tools. In a new episode of Operational Clarity, Lynsey Hull and Heidi J. Ellsworth discuss how contractors can properly leverage artificial intelligence (AI) in a way that boosts their business and avoids common mistakes. This ...
What contractors need to know about READYSLATE's loyalty program
By Emma Peterson. READYSLATE's three-tier loyalty program combines training, marketing resources and financial incentives to help contractors succeed. Each contractor program has different requirements and perks for those who join them. To learn what makes READYSLATE’s contractor loyalty program unique, Karen Edwards brought their product manager, Pablo González Rodríguez, onto ...
Building a roofing business around trust
By Jesse Sanchez. Sharing how industry roots, customer care and manufacturer support have shaped their approach to roofing. During this live Roofing Road Trips® interview from The Coffee Shops™ sound stage at the CertainTeed Business Builder Workshop in Chicago, Nate Holmes and Jenny Bowling discussed their paths into exterior construction. ...
Building scalable roofing systems through accountability
By Jesse Sanchez. Learn why documented processes and consistent accountability are essential for sustainable roofing company growth. On this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Matt Parks, founder and chief product and innovation officer at ContractorHUB, about the operational challenges that emerge as roofing companies grow. ...
Raising the bar for polyiso
By The Coffee Shops™. A closer look at the genius behind the ImpactR-7™, a sustainable and hardy polyiso solution for the modern roof. Proper insulation is vital to completing a proper roofing installation, and many contractors turn to polyiso insulation panels as their go-to solution. In particular, ...
UP TO THE MINUTE
