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Expert Conversations
Culture is becoming roofing’s recruiting advantage
By The Coffee Shops™. Roofing companies that align their actions with their values stand out in a competitive hiring market. As roofing companies work to attract and retain talent, compensation is no longer the only factor influencing career decisions. According to Kristin Case, managing partner of Hi-Peak Staffing, company culture ...
The case for developer-agnostic technology
By Emma Peterson. Discover how developer-agnostic systems help contractors adapt, scale and avoid costly dependencies on a single technology provider. Technology can be a game changer when it comes to your operations, however it’s important to make sure it is working for you and not the other way around. ...
Securing rooftop equipment starts with code compliance
By Jesse Sanchez. Brandon Reynolds explains how proper planning, engineered attachment systems and contractor collaboration can protect roofs, buildings and reputations. Rooftop equipment can become a serious liability when it is not properly attached to a building’s structure. In this episode of Roofing Road Trips®, host Megan Ellsworth spoke with ...
The expanding role of HR
By Emma Peterson. From safety and compliance to training and engagement, human resources plays a vital role in the long-term success of roofing businesses. Human resources (HR) is sometimes a part of running a business that might be overlooked. But it is one of the most important departments for building ...
Asking the right questions
By Emma Peterson. Johnny Walker explains how contractors can guide clients through the decision between roof replacement and restoration coatings. Coatings can be a reliable and convenient way to improve a roof. But they’re not necessarily right for every situation. To learn how you determine whether to suggest coatings to ...
Helping homeowners make confident choices about their roof
By Emma Peterson. Kate Smith helps homeowners make roofing decisions that elevate both the appearance and the value of their homes. In a new Roofing Road Trips® episode, Kate Smith joins The Coffee Shops® for a conversation about how DaVinci Roofscapes connects homeowners with her for one-on-one roof color consultations. ...
How contractors can strengthen marketing with AI
By Jesse Sanchez. Allison Woslager explains how roofing contractors can improve visibility, build credibility and use artificial intelligence without losing authenticity. Artificial intelligence is changing how homeowners search for roofing contractors, but long-term marketing success still depends on trust, consistency and genuine expertise. Allison Woslager, founder of Integrity Marketing Group, ...
CRCA leaders highlight connection at national conference
By The Coffee Shops™ CRCA’s national conference gives roofing professionals a forum to exchange ideas and look ahead together. On a recent episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Stephane Poissant, Paul Forgues and Jason Campbell from the Canadian Roofing Contractors Association (CRCA) about the association’s National ...
Taking the helm
By Emma Peterson. Sherri Miles’ journey to leadership and her new role as the Roofing Alliance’s president. Recently, we had Sherri Miles of Miles Roofing on an episode of Roofing Road Trips® to talk about her roofing career. Her journey to becoming a contractor started even before she was born, ...
Choosing the best product for your next project
By Emma Peterson. How factors like climate and durability needs determine the best roofing solution. These days, there are so many different roofing products available on the market that it can be hard to know which one to use for each project. To learn about how to make the best ...
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