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Expert Conversations
Referral programs that make your brand stick
By Jenny Yu. A trusted partner can help roofers build sustainable referral programs for long-term momentum without added workload. Referral programs continue to gain traction in the roofing industry as contractors look for reliable ways to drive qualified leads and strengthen customer loyalty. In this episode of Roofing Road ...
Finding the intersection of roofing and solar
By Jesse Sanchez. Anchor Products helps roofers and solar installers shift from conflict to collaboration with shared standards and coordination. Anchor Products is leaning into one of the biggest tensions in commercial construction today: who really owns the roof when solar enters the picture. In this episode of Roofing Road ...
Elevate’s PVC portfolio was built with contractors in mind
By Emma Peterson. Frank Palmer and Emma Nealy explain how feedback from contractors inspired the creation of MAC PVC and the other Elevate PVC offerings. At Elevate, serving contractors in the field is always at the core of their business choices, and that includes their product development. To learn more ...
Same old drill, brand new tool
By Jenny Yu. Malco’s drill attachment, the TurboShear® Rotary Panel Cutter, makes jobs more ergonomic and efficient. In this Roofing Road Trips® episode, Austin Cash, senior new product development engineer for Malco Tools, spoke with Karen Edwards about one of the company’s newest innovations: the TurboShear® Rotary Panel Cutter. ...
The importance of empathy in life and the workplace
By Emma Peterson. Caitlin Burke shares how overcoming health struggles influences her culture-based approach to recruitment and hiring. In a new episode of Contractor Outlook, Heidi J. Ellsworth sat down with Catilin Burke. Caitlin is a senior construction recruiter at Tiello, a breast cancer survivor and an autoimmune disease ...
One man’s roofing journey
By Emma Peterson. Hear from Lloyd Anderson about how he went from an 18-year-old installing gutters to a business owner. In a new episode of Stories from the Roof, Megan Ellsworth sat down with Lloyd Anderson, the owner and founder of Armadas Exteriors, to hear about his career in ...
From classroom to roofline
By Jesse Sanchez. How this former teacher has climbed their way from an entry level support role to executive leadership at Envy Roofing. Carolina Santos , director of operations for NV Roofing, did not grow up dreaming of a career in roofing. In fact, when she joined the Washington, ...
AI moves from buzzword to business tool
By Jesse Sanchez. Labor Central leaders say artificial intelligence is already reshaping how roofing companies manage labor, operations and customer response without replacing skilled trades. Labor Central is stepping into the artificial intelligence conversation with a clear message for roofing contractors: AI is no longer theoretical, and it is already ...
Giving back to build the next generation of roofers
By Jenny Yu. Volunteering, outreach and association involvement help strengthen company culture and expand the roofing talent pipeline. In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Mindy Dahlquist, business development manager at TRA Snow and Sun, about the company’s involvement in the Let’s Build Construction ...
Looking at succession planning from both sides of the table
By Emma Peterson. John Kenney dives into considerations for professionals stepping into new roles of leadership and for those stepping back. Succession planning is a natural step for every business. In this special Affinity Webinar with John Kenney of Cotney Consulting Group, Heidi J. Ellsworth and Megan Ellsworth sit down ...
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