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Expert Conversations
From accidental roofer to industry disruptor
By Jenny Yu. Adam Sand built Roofing Business Partner to help high-growth contractors turn strong sales into sustainable enterprises. Adam Sand had no intention of working in the roofing industry. But, after stints as a bodyguard, car salesman, vacuum cleaner salesman and tanning salon owner, roofing was the career ...
Telling the story of trades
By Jenny Yu. As a guest on the Fabrication Nation podcast, Heidi J. Ellsworth discusses industry media, metal construction growth and the importance of supporting the skilled trades. Heidi J. Ellsworth, CEO of The Coffee Shops™, recently joined the hosts of Fabrication Nation for an engaging conversation about the ...
Navigating Google AI
By The Coffee Shops™. Tune in to this upcoming RLW to find out how to best the algorithms and get maximum results across the digital landscape. Join us for an upcoming Read Listen Watch® (RLW) on March 11, 2026, at 11 a.m. PT / 2 p.m. ET, “Found or Forgotten: How ...
Bid faster, win more: Eagleview One expands with full exterior 3D models
By Heidi J. Ellsworth. A closer look at new exterior measurement capabilities and how contractors can see them live in action. Contractors looking to speed up estimates and stay ahead of the competition will have an opportunity to see the latest digital measurement technology in action during a live 30-minute ...
How integrated data and field tools are changing the game
By Jesse Sanchez. By moving to ServiceTitan, WeatherPro Exteriors boosted accountability, empowered field teams and turned call data into a strategic asset. In this episode of the Roofing Road Trips® podcast, WeatherPro Exteriors’ VP of Marketing and Innovation, Andrew Mussio, shared what really changes when a roofing contractor shifts from ...
Inside the 2026 SprayFoam Convention and Expo
By Emma Peterson. Learn how SPFA is bringing the global spray foam industry together for education, networking and more this March! In a new episode of CoatingsCast™, Megan Ellsworth had the chance to interview Lisa Smith, the director of member engagement for the Spray Polyurethane Foam Alliance (SPFA), about ...
The state of roofing recruitment and retention
By Emma Peterson. Dive into the roles competitive benefits and company culture play in building your workforce. We might only be a month or so into 2026, but it has become clear that the labor challenges that have impacted the industry for decades are not disappearing any time soon. To ...
A better way to lay new metal on old steel
By Jesse Sanchez. A company built on a dedication to quality and craftsmanship finds new ways to make old metal buildings feel safe again. As shared on this episode of Roofing Road Trips®, Dale Nelson, founder and president of Roof Hugger, joined vice president D.J. Highnote to discuss how a ...
Inspiring tomorrow’s roofers, honoring today’s
By Emma Peterson. How Donovan Morgan brings together roofing history and future talent at the Roof Museum. In recent years, the roofing industry and other related trades have been eager for new blood to enter the profession. We’ve been reading headlines about labor shortages for a decade now. In response ...
Continuing a legacy of inclusive leadership
By Jenny Yu. Learn how leaders of the Roofing Alliance work together to embrace different perspectives while achieving common goals. In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Greg Hudson, the newly elected president of the Roofing Alliance, and Alison LaValley, the executive director of the ...
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