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Expert Conversations
Proving strength in metal roof retrofits
By Jesse Sanchez. How retrofit testing is redefining metal roof performance and why documented, real-world structural testing is essential. Metal building owners are asking a more direct question than they did a decade ago. The issue is no longer simply whether a roof can be replaced, but whether the existing ...
Finding your path through mentorship
By Emma Peterson. A conversation on mentorship, opportunity and finding a career in roofing In a new episode of Roofing Road Trips®, we had the opportunity to host Chase Huang and Damien Holloway, the student champions of the 2025 SkillsUSA roofing competition, along with their mentor Tim Stephens, vice ...
Construyendo comunidades más fuertes
Por Jessica Bravo. Lee este artículo para conocer cómo, con esfuerzo y buena voluntad, todo es posible. En este episodio de La Voz de los Ruferos, Jessica Bravo conversa con Gabriel Pinilla, de Adams & Reese, sobre cómo la firma está empoderando a contratistas latinos y a dueños de pequeñas ...
Going above and beyond with new metal equipment
By Jenny Yu. MetalForming is expanding its equipment portfolio with new roll forming and architectural fabrication solutions designed to meet growing demand. As metal construction continues to grow across the industry, manufacturers and contractors are looking for equipment that can meet their expanding operational visions. MetalForming is responding to that ...
Fostering a culture where all flourish
By Jenny Yu. Raincoat Roofing invests in its crew by providing opportunities for mentorship and ongoing education. In this Roofing Road Trips® episode, Heidi J. Ellsworth spoke with the 2025 National Women in Roofing (NWIR) World Rising Star Award winner, Sarah Sutton-Shouse of Raincoat Roofing, about Raincoat’s culture ...
Greater margins, greater possibilities
By Jenny Yu. Explore how incorporating metal can take your business to the next level. In this episode of Roofing Road Trips®, Karen Edwards spoke with Sherwin-Williams’ MetalVue OEM Program Manager, Brendan McGinnis and Sherwin Williams’ Contractor Sales Representative for the MetalVue program, Heather McGinnis, about consumer trends and ...
How community drives long-term roofing success
By Jesse Sanchez. One contractor’s journey highlights how relationships, resilience and industry engagement shape sustainable growth. In an industry that demands adaptability, precision and resilience, long-term success is built on more than technical expertise alone. For contractors like Wendy Marvin, CEO of Matrix Roofing & Home Solutions, sustained growth reflects ...
Telling the story that builds trust
By Jenny Yu. Bone Dry Roofing’s Matt Tyner explains how leadership and teamwork drive success. In a recent episode of Stories from the Roof, Megan Ellsworth sat down with Matt Tyner of Bone Dry Roofing to discuss Matt’s journey into the roofing industry and the lessons he’s learned along ...
How data is reshaping roof rejuvenation
By Jesse Sanchez. Learn how targeted roof and homeowner data can help contractors connect with potential maintenance customers more efficiently. For contractors working in the roof rejuvenation space, the challenge is not explaining the service; it’s finding the right homeowner at the right moment. Rejuvenation is designed for asphalt shingle ...
First to respond, first to win
By Jesse Sanchez. New survey data highlights response-time opportunities and why contractors are prioritizing speed-to-lead. For roofing contractors focused on growth, one of the clearest opportunities to take advantage of may be improving how quickly they respond to new inquiries. In this episode of Roofing Road Trips®, host Megan Ellsworth ...
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