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Expert Conversations
Explore a world of metal possibilities
By Emma Richardson. Discover the innovations that are helping metal contractors prepare for growth. In an upcoming Read Listen Watch, host Megan Ellsworth meets with Vice President of Architectural Sales for MetalForming LLC, Ryan Lemmel, for an exclusive preview of the innovations the company is bringing to METALCON. Together, they ...
Employee classification 101: The what and the why
By Emma Peterson. Benjamin Briggs breaks down the legal and operational implications of worker classification. For many contractors, understanding employee classification can be one of the hardest parts of running a business. To give our readers some clarity on the topic, Karen Edwards hosted Benjamin Briggs, a board-certified labor and ...
Why telling your story matters in the age of AI
By Jesse Sanchez. Greg Cummings explains how authentic content, community involvement and third-party validation can help contractors remain visible as artificial intelligence reshapes online search. Artificial intelligence (AI) is changing how homeowners research contractors, validate referrals and make purchasing decisions. In this episode of Roofing Road Trips®, host Heidi J. ...
Step in and stand out at ICAA 2026
By Emma Peterson. The ICAA Convention returns this September with an expansive trade show, practical educational programming and opportunities to connect with peers from across the industry. In a new Roofing Road Trips®, Megan Ellsworth sat down with Michael Kwart, executive director of the Insulation Contractors Association of America (ICAA), ...
Getting ahead of roofing demand
By The Coffee Shops™. Using technology to identify customers before they begin searching for solutions. Technology continues to reshape how roofing contractors market their services, but one of the biggest challenges remains the same: finding the right homeowner at the right time. On a recent episode of Roofing Road Trips®, ...
Turning friendly competition into real-world impact
By Emma Peterson. LRWA’s Charity Team Challenge encourages professionals to stay active and build team spirit while raising funds to help end youth homelessness. In a new episode of Roofing Road Trips®, Megan Ellsworth chatted with Sarah Spink, CEO of the Liquid Roofing and Waterproofing Association (LRWA), about the 2026 ...
SWIF Rack makes solar installation simple
By Emma Peterson. This elevated racking system provides contractors with a new way to support solar panels while preserving access and roof integrity. A new episode of Roofing Road Trips® featured April Chen, architect and CEO of SWIF Rack™; Tom Desimone, a Duro-Last approved applicator; and Mitch Gilbert, VP of ...
The importance of working with the right supplier
By Emma Peterson. Wendy Marvin explains how a strong roofer-supplier relationship is game changing. Roofing is a challenging business to succeed in, with contractors needing to navigate everything from insurance policies to evolving building codes and more. But one thing that can make it a little easier to operate as ...
Beyond math and measurements
By Emma Peterson. The importance of strong estimating practices in managing risk, protecting profitability and setting projects up for success. Estimating is the foundation of roofing projects – without an accurate assessment of a project, and the costs related to it, it's difficult to expect a project to go smoothly. ...
How roofing contractors can adapt to a tighter market
By Jesse Sanchez. Industry leaders explain why financial discipline, diversification and customer education matter as roofing businesses navigate economic and insurance pressures. During a live Coffee Conversations® discussion at the Florida Roofing and Sheet Metal Association (FRSA), roofing professionals examined the pressures impacting contractor success across the United States. The ...
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