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Expert Conversations
TPO or metal retrofit? Understanding the tradeoffs
By The Coffee Shops™. How to determine which option is right for the job, and what each option has to offer. When contractors meet with building owners to discuss an aging metal roof, the conversation often comes down to two possibilities: recover the roof with a thermoplastic polyolefin (TPO) ...
Are you ready for the robots?
By Emma Peterson. John Kenney shares why contractors with strong systems, clear workflows and documented processes will be best positioned to embrace new technologies. For many of us, robots seem like something from a science fiction movie – something that might be cool but is far from becoming a ...
Expanding beyond bitumen
By Emma Peterson. Joel Shealy discusses how market challenges and customer needs have shaped BITEC's modern offerings. In a new Roofing Road Trips®, we had the opportunity to chat with Joel Shealy about how BITEC has differentiated themselves from the crowd and built a 40-year-long legacy of quality and care. ...
Building processes to avoid a problem pile-up
By Emma Peterson. Lynsey Hull shares practical strategies for uncovering organizational bottlenecks and building systems that support lasting growth. In our third episode of Operation Clarity with Lynsey Hull, Heidi J. Ellsworth sat down with Lynsey to talk about navigating our data-saturated world. As the CEO of Tyelus, Lynsey offers ...
The business of coatings: Economic trends and opportunities
By Emma Peterson. Join Heidi J. Ellsworth and John Kenney for a live discussion on the market forces affecting coatings contractors and the strategies that can help businesses thrive. On August 12, 2026 at 11a.m. PT (2 p.m. ET), Heidi J. Ellsworth will host a live CoatingsTalk™ with John Kenney. ...
Turning specifications into successful metal projects
By The Coffee Shops™ Success starts long before crews arrive onsite. Early collaboration may start with architects and manufacturers, but successful metal projects depend on bringing contractors into the conversation before construction begins. In a recent MetalCast™ episode, Heidi J. Ellsworth continued her conversation with Mercedes Harris, architectural marketing manager ...
Alcanzando metas dentro de la industria del roofing
Por Jessica Bravo. Descubre cómo el éxito en roofing comienza con las relaciones correctas. En un episodio de La Voz de los Ruferos, grabado en vivo desde el Business Building Workshops (BBW) en Chicago, Jessica Bravo habló con Leticia Zertuche sobre la importancia de construir relaciones sólidas con ...
From Vienna to Budapest: IFD brings the global roofing community together
By Emma Peterson. IFD President Dirk Bollwerk shares what attendees can expect from the new Connection Forum and the next World Championships of Young Roofer. As a global organization, the International Federation of the Roofing Trade (IFD) hosts events around the world. And their next two big events will ...
Giving homeowners another option before roof replacement
By Jesse Sanchez. RoofMaxx offers contractors a maintenance-focused approach designed to extend the service life of qualifying asphalt shingle roofs. On this episode of Roofing Road Trips®, host Karen Edwards spoke with Mike Feazel about the experiences that led him to establish RoofMaxx. After decades in roofing, Mike saw an ...
Meeting the expectations of speed and transparency
By Jesse Sanchez. Contractors can build early trust by giving homeowners useful information before the first sales conversation. During this Read Listen Watch® (RLW) webinar, Demand IQ’s Austin Rosenbaum and JobNimbus’ Marc Hansen discussed how digital buying habits are reshaping homeowners’ expectations. Consumers accustomed to immediate answers now bring those ...
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