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Business Boosters
7 tips for entering the roof maintenance sector
By John Kenney, Cotney Consulting Group. Learn how to diversify your business and improve your revenue by offering commercial roof maintenance. When you think about working in the roofing industry, many people imagine tearing down old, damaged roofs and replacing them with stunning, new systems. And while reroofing is a ...
The power of being heard
By Matt Landry, Red Dog’s Roofing. The simplest way to add value to someone's life is often the most overlooked. We live in a world full of noise — constant notifications, endless scrolling and conversations that rarely go beyond surface level. But what if the most powerful thing you could do for ...
Is your marketing tech stack ready to level up?
By Michelle Jones, Creativate. The right tools, when working together seamlessly, can streamline your workflow, cut costs and drive real, measurable growth. For many businesses, the marketing tech stack has quietly ballooned into a tangled web of overlapping tools, forgotten subscriptions and missed opportunities. What once felt cutting-edge can quickly become clunky, ...
6 ways to grow your service department
By Dataforma. Learn how to improve your roofing company’s service offerings and foster business growth. Word-of-mouth is an incredibly powerful marketing tool, especially in industries like roofing. Whether it’s talking to a family member or looking online for reviews, fostering a good reputation with positive feedback from existing customers is a powerful ...
The art of roof estimating
By John Kenney, Cotney Consulting Group. Navigating the roofing estimating process from bid package to final price. Accurate construction estimating is an essential skill for roofing contractors, ensuring that every project is completed within budget and on schedule. The estimating process involves a series of systematic steps designed to capture all potential ...
Stop leaving money on the roof
By John Kenney, Cotney Consulting Group. Most roofing companies are sitting on untapped profit — they just don’t know it yet. Most roofing contractors think growth means more jobs, more crews and more chaos. But the real profit booster? It’s hidden in plain sight — your service calls. Every time your crew ...
5 tips to deliver a positive candidate experience
By Dani Sheehan. Top employees are scarce in today’s market. If you provide an unforgettable hiring experience, they won’t be able to refuse your offer. Think about the last time you applied for a new job. What was that experience like for you? Did you go through six rounds of interviews only ...
Building through the shortage
By Frank Osborn, Foundation Software. The construction industry is facing a labor crisis, but smart contractors are finding ways to stay ahead. Labor shortages in construction are nothing new, but the current landscape is more challenging than ever. Between lingering effects of the Great Recession, the pandemic’s workforce disruption and a growing ...
Tariffs, trade and tomorrow: Charting the future of metal construction and design
By Fiona Maguire-O'Shea, METALCON staff writer. As the industry braces for further volatility, the messages conveyed emphasize the need for adaptability, vigilance and collaboration. Navigating a turbulent economic landscape has become the order of the day for the metal construction industry. In a recent webinar hosted by METALCON Online, industry leaders came ...
Follow the foreman
By IKO Industries. A roofing supervisor is key to a successful and efficient job site. Leadership is key to success in many fields, and the roofing industry is no exception to that rule. When it comes to a roofing crew, you have a roofing supervisor, traditionally called a foreman, that supervises work ...
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