By Emma Peterson. 

This CoatingsTalk™ episode takes you inside the Polyschool program to explore how practical training experiences help roofing professionals develop lasting skills and confidence. 

The CoatingsCoffeeShop® crew is heading to Florida on October 28, 2026, for a special CoatingsTalk™ recorded live from the Polyglass Polyschool facility! This on-site webinar brings you into the room with a panel of technical experts for a discussion of the power of hands-on training and how initiatives like Polyschool are helping build stronger crews across the industry. 

Meet the panel 

The panel features three industry leaders – Ali Spingler, Marie Ferrer and Kelsey McMenamy. Ali is a district sales manager at Polyglass, a role which puts her in direct partnership with “roofing contractors, builders, distributors and architects across Southwest Florida.” Amongst that community, Ali has become known as a trusted source of product knowledge with a problem-solving strategy that ensures her partners don’t just get products – they get results.  

As for Marie, she is Polyglass’ national technical training manager. This role sees her managing the Polyschool program as well as leading the company’s team of technical training specialists who “facilitate within the USA and Internationally, workshops and tradeshows to external customers while driving revenue to the bottom line.”  

And last but not least, Kelsey is an engineer and sales representative at Building Envelope Associates where she independently represents a variety of cutting-edge product lines, including but not limited to Polyglass’ modified bitumen roof systems and coatings. 

What the panel will cover 

The live webinar will open up with an introduction into Polyglass and their Polyschool program. This will cover everything from how the program began focused on sales team support to how they developed their “Tell, Show, Do, Apply” training approach.  

From there, the panel will walk through what a hands-on training actually looks like. This section will not only explore the logistics of the events, such as the format of learning and the attendee capacity, but also highlight what systems are taught (torch, fleeceback and self-adhered).  

The conversation will conclude with discussion of best practices, how training helps contractors in the field and where to find more information about Polyschool.  

Make sure to register for the webinar, which will be hosted live on October 28, 2026.

Por Alberto Torres. 

Educación, nuevos productos y más oportunidades para los profesionales hispanos del roofing. 

Este año, el Western Roofing Expo (WRE) organizado por la Western States Roofing Contractors Association (WRSCA) reunió una vez más a profesionales de diferentes partes de la industria para aprender, hacer nuevas conexiones y conocer algunos de los productos y tecnologías que están marcando el futuro del roofing. 

Desde el comienzo del evento se sintió la energía. La Davis Memorial Foundation abrió el WRE presentando a los ganadores de sus becas y para nosotros hubo una razón especial para celebrar. Hannah Ford, miembro de nuestro equipo en The Coffee Shops™, fue una de las ganadoras y no podríamos estar más felices por ella. 

La feria también se sintió como una de las más concurridas de 2026. Mientras muchos contratistas se preparan para una de las temporadas más ocupadas de la industria debido a las tormentas y huracanes, el WRE les dio la oportunidad de conocer nuevos productos, aprender directamente de fabricantes y distribuidores y encontrar herramientas para fortalecer sus empresas. 

Pero hubo algo que particularmente me llamó la atención este año: la presencia de la comunidad latina. 

Cada vez son más los profesionales hispanohablantes que participan en este tipo de eventos, y en WRE 2026 esa presencia no solamente se vio en el piso de exhibición, sino también en las sesiones educativas. Varias capacitaciones fueron ofrecidas completamente en español y abordaron temas importantes para contratistas que buscan crecer sus negocios y equipos. 

Amparo Sancen, de Latinos en Roofing, presentó “De contratar rápido a contratar bien: Cómo construir un equipo ganador de techadores.” Durante la sesión, Amparo enseñó a los contratistas cómo crear un sistema de contratación e incorporación sencillo y replicable que ayude a proteger el negocio y preparar a los empleados para el éxito. 

Otra de las sesiones que destacó fue “Los 3 pilares para escalar tu negocio de techado,” presentada por Moises Morales, de Advosy e influencer de RoofersCoffeeShop® en Español. Moises compartió con los asistentes cómo analizar sus empresas y crear una estructura empresarial que les permita crecer de manera sostenible. Durante el evento tuve la oportunidad de conversar con él para conocer más sobre estos tres pilares y cómo los contratistas pueden implementarlos en sus negocios. 

Monica Vornbrock también compartió estrategias importantes durante su presentación “El costo de la desconexión: Cómo las fallas después del contrato hacen perder confianza y dinero.” Su capacitación se enfocó en identificar y corregir algunas de las fallas más comunes en la experiencia del cliente después de cerrar una venta. 

La educación en español continuó con CertainTeed. Imelda Perez dirigió la sesión “Bueno, mejor, superior,” donde presentó estrategias de ventas para shingles de asfalto y explicó cómo ayudar al cliente a entender las diferencias entre productos de nivel inicial, opciones intermedias que equilibran desempeño y valor y productos premium que ofrecen mayor estética y durabilidad. 

La innovación tampoco faltó en el piso de exhibición. 

CertainTeed presentó sus nuevos Solar Shingles, The Landmark® PWR™ una tecnología que muestra cómo los sistemas de roofing continúan evolucionando y cómo el techo puede convertirse en mucho más que una forma de proteger una estructura. 

Polyglass también estuvo presentando nuevas soluciones, incluyendo productos como: Polystick® PXHD resistentes a altas temperaturas diseñados para ofrecer diferentes opciones a contratistas y otros más. 

Entre nuevas tecnologías, educación, networking y una presencia latina cada vez más fuerte, WRE 2026 demostró por qué sigue siendo uno de los eventos importantes para los profesionales de nuestra industria. 

Y para mí, una de las mejores partes fue ver que el español continúa abriendo su propio espacio dentro de estos eventos. No solamente estamos asistiendo, también estamos enseñando, aprendiendo, compartiendo experiencias y formando parte de las conversaciones que están impulsando el futuro del roofing. 

¿Quieres escuchar más de los fabricantes y contratistas que estuvieron en WRE 2026? Visita nuestro canal de YouTube para ver las entrevistas que realizamos en vivo durante el evento y conocer más de lo que está sucediendo en nuestra industria. 

By Emma Peterson. 

Explore this month’s most popular roofing stories.  

As we enter the final quarter of 2026, it can be hard to keep up with everything that’s happened so far! From the surge of AI tools to the constantly evolving landscape that is global geopolitics, there's a lot going on. To make it a bit easier, we highlighted the articles that resonated the most with our audience.  

For September 2026, our top ten list featured multiple articles focused on safety. One of these articles was written by Heidi J. Ellsworth, who is the CEO and president of The Coffee Shops®. Her article focused on Construction Suicide Prevention Week (which was September 14-18) and highlighted the importance of “creating a workplace where people know it is safe to speak up, supervisors know how to respond and everyone understands where immediate help is available.” The other safety article focuses more on the physical aspect of safety, specifically how maintenance and driver training are key to keeping your fleet of vehicles safe.  

The Coffee Shops’ talented writing team also made the list this month! One was Jesse Sanchez’s article about Polyglass’ new single-ply, insulation and waterproofing systems and how they protect “all six sides of the building envelope.” The other two articles from the editorial team came from me and focused on the state of the roofing industry market and an innovative solution to recycling construction waste.  

Read all ten of the top articles:

10 - METALCON announces inaugural 40 Under 40 honorees

9 - Customer reviews put roofing software on top

8 - An uneven but expanding market

7 - Keep your fleet safe on summer roads

6 - Master the market with metal

5 - Leadership takes the stage at MRCA

4 - Protecting all six sides of the building envelope

3 - How much wood could a Woodchuck divert?

2 - Don’t miss NRCA’s LEGALCon Live 2026

1 - Building a safer construction industry starts with a conversation

Building envelope solutions designed to work together.

Polyglass U.S.A., Inc., a leading manufacturer of roofing, waterproofing and building envelope solutions, will exhibit at Western Roofing Expo 2026, September 28-29 at Paris Las Vegas, Booth #441. Attendees can explore the company's latest roofing innovations, including the recently launched Polyanchor® HU PLUS with Tri-Strata™ Technology, fire-resistant roofing systems and integrated building envelope solutions.

New underlayment innovation for tile roofing

Among the featured products at the show is Polyanchor® HU PLUS with Tri-Strata™ Technology, a premium modified bitumen hybrid underlayment engineered to help address the demands of mechanically attached tile roofing systems.

Designed for enhanced jobsite durability and long-term weather protection, the system expands Polyglass’ steep-slope offering and reflects its continued focus on delivering solutions that address the performance demands of Western roofing applications.

Supporting fire-resilient construction

Polyglass will also highlight roofing systems designed to help meet the growing demand for fire-resistant construction in Wildland Urban Interface (WUI) regions. Featured exhibits will showcase Burn-Shield Technology® solutions, fire-resistant underlayments and low-slope roofing assemblies developed to support WUI-focused code compliance and building protection in fire-prone areas.

In addition, attendees can experience these solutions firsthand during a live demonstration on September 28 at 1:30 p.m., featuring Polyanchor® HU PLUS, Polystick® PX HT ice and water high-temp underlayment and Burn-Shield Technology® fire-resistant roofing solutions.

Education and expertise

Beyond the booth, Polyglass experts Marco Sieber, director of project management and Maury Alpert, national codes & compliance manager, will present the educational session, Roofs and Roof Coverings: Mitigating the Effects of Fire in the Wildland Urban Interface (WUI). On Monday, September 28, during Seminar Block 1, the AIA-accredited presentation will examine roofing system considerations and strategies for improving fire performance in areas increasingly impacted by wildfire risk.

“Contractors, architects and building officials across the Western market need roofing solutions that help them navigate demanding weather conditions, evolving code requirements and long-term performance expectations,” said Marco Sieber, director of product management. “We're looking forward to discussing technologies that support those needs with roofing systems designed to help meet fire-resistance requirements in WUI-prone regions.”

Find solutions across the building envelope

Visitors to the Polyglass booth will also see how the company’s Seal the Envelope™ approach brings together commercial roofing, underlayments, restoration and waterproofing across its building envelope portfolio with systems designed to work together throughout the structure. Booth displays will highlight technologies supporting extreme weather protection, fire resistance, energy efficiency and restoration applications.

Attendees are invited to visit Booth #441 during the show and join the Polyglass educational session to learn more about roofing solutions designed for the evolving needs of the Western roofing market.

Contact Polyglass to learn more about their innovative roofing, waterproofing and building envelope solutions.

About Polyglass U.S.A., Inc.

Polyglass U.S.A., Inc. is a leading manufacturer of roofing, waterproofing and building envelope solutions serving the North American market since 1992. Known for its innovative self-adhered modified bitumen roofing systems featuring patented ADESO® Technology, Polyglass offers a comprehensive portfolio of systems for roofing and building envelope applications across the structure, from below-grade through the building exterior to the roof. Headquartered in Deerfield Beach, Florida, the ISO 9001:2015-certified company operates six state-of-the-art manufacturing facilities and continues to expand its production capabilities. As part of the MAPEI Group, Polyglass leverages more than 130 years of combined industry expertise. For more information, call 800.222.9782 or visit polyglass.us.

By Emma Peterson.

Get ready for the largest roofing contractor conference in Texas!

The 2026 annual Texas Roofing Conference is coming up at the end of October (10/21/26-10/23/26 to be precise). This conference is organized by the Roofing Contractors Association of Texas (RCAT) and provides attendees with the opportunity to attend cutting-edge educational sessions, explore a two-day expo featuring the latest roofing products and network at a variety of fun events!

Experience incredible education

This year’s show boasts a variety of industry-leading speakers for its education program. Whether you’re a commercial contractor or residential roofer, attending these courses is a sure-fire way to find new ideas to build your business!

Here’s a few sessions The Coffee Shops® has bookmarked:

• The 5 Revenue Drivers Behind High-Performing Roofing Service Division: This session will be taught by Chad Westbrook of Service Alignment on Thursday, October 22. In the session, Chad will explain how contractors can “turn service work into dependable, profitable revenue.”
• OSHA Defense Mastery: also on October 22, this session will be taught by the incredible Trent Cotney of Adams and Reese. During the 50-minute session, Trent will cover a practical roadmap for handling OSHA inspections. This is the perfect sessions for those wanting “a better understanding of how to reduce exposure before an incident occurs and how to respond if OSHA knocks.”
• NRCA update on roofing industry technical issues: in this session, the National Roofing Contractors Association’s Mark Graham will give attendees an update on building code changes, FM guideline revisions and other technical details that “change how roofing contractors design, bid and install roof systems.”
• Leadership, Performance, Teamwork, Resilience and Accountability: This session is actually the keynote of the 2026 show! It is taught by Clint Bruce, who is a former NFL linebacker, a Navy SEAL veteran and business founder. His presentation will draw on his experiences and focus on the role of leadership, performance, teamwork, resilience and accountability in success.

See the full schedule of sessions!

Explore innovations on the expo floor

The expo floor (which will be open 1 p.m. - 5 p.m. on 10/22 and 10 a.m - 2 p.m. on 10/23) will host more than 150 manufacturers, suppliers, software and service providers such as ABC Supply, QXO, Polyglass, Tamko, Malarkey Roofing Products, Owens Corning, MetalVue by Sherwin-Williams, SRS Distribution, GAF, READYSLATE, JobNimbus, Eagleview and Johns Manville! Each exhibitor booth will showcase the newest, more innovative products and services in the roofing material and technology market.

There are also some fun prize opportunities! On October 22, door prize drawings will kick off at 2 p.m. (you must be present to win). As for October 23, there will be a $5,000 RCAT Raffle Winner drawing at 1:30 p.m.!

Attend events and make connections

And if the education opportunities and expo weren’t enough to keep you busy, RCAT has also planned a few special events during the 2025 Texas Roofing Conference:

• RCAT Annual Golf Tournament: hosted at the Cowboys Golf Club 1600 Fairway Dr, Grapevine, Texas 76051), this is your opportunity for some friendly competition! Players must register an advance.
• Welcome Reception: kick off the show by attending the welcome reception at the Gaylord Texan Mission Plaza. This event runs from 6:30 p.m. to 8 p.m. and is open to all fully registered conference attendees and exhibitors.
• Awards Luncheon: take a break from attending education sessions and exploring the expo floor with RCAT’s Annual Business Meeting & Awards Luncheon!

These are not just a great opportunity have some fun, but also to network with their peers and make connections with industry leaders that will last beyond the show!

The 2026 show will be hosted at the Gaylord Texan Resort and Convention Center. Make sure you have your tickets!

Por Emma Peterson, traducido por Alberto Torres. 

El evento de este año se acerca rápidamente, con el primer día programado para el 27 de septiembre de 2026, y queremos ayudarte a crear la agenda ideal para aprovechar al máximo tu experiencia. 

El Western Roofing Expo (WRE), patrocinado por la Western States Roofing Contractors Association (WSRCA), es uno de los eventos más importantes de la industria del techado y la impermeabilización. No solo está lleno de actividades reconocidas, como la competencia de instalación de tejas Roofing Games™ y la subasta en vivo, sino que también cuenta con 28 sesiones educativas, dos almuerzos con conferencias y mucho más. 

Es una gran cantidad de actividades para solo tres días (el evento de 2026 se llevará a cabo del 27 al 29 de septiembre), por eso queremos compartir algunas de las sesiones y actividades que no te puedes perder. 

Domingo, 27 de septiembre de 2026 

El primer día del evento estará enfocado principalmente en establecer conexiones con expertos y colegas de la industria. Hay varias actividades opcionales, como el Bob Porter Golf Tournament y el Sporting Clays Tournament, pero el evento principal del día será la bienvenida y subasta de WRE. Patrocinado por GAF,  este evento no solo marca el inicio de WRE 2026, sino que también recauda fondos para la Davis Memorial Foundation, la organización benéfica de WSRCA.

Lunes, 28 de septiembre de 2026 

El lunes comienza la acción con una agenda llena de más de una docena de sesiones educativas. Estas son algunas de las sesiones que recomendamos: 

• Tendencias importantes en la industria del techado: Heidi J. Ellsworth, de RoofersCoffeeShop®, presentará las tendencias que están marcando la industria. Esta sesión ofrecerá a los asistentes información valiosa sobre dónde ha estado la industria del techado y hacia dónde se dirige.  
• ¿Listo o no?: Nuestros amigos Trent Cotney y Benjamin Briggs, de Adams and Reese, hablarán sobre las redadas de ICE, las auditorías I-9 y cómo los contratistas de techado pueden gestionar su exposición ante el panorama migratorio actual.  
• De contratar rápido a contratar bien: En esta sesión en español, Amparo Sancen, de Latinos En Roofing, explorará cómo formar un equipo de techado que contribuya al éxito de tu negocio.  
• Uso de la IA en la estimación de proyectos de techado: John Kenney, de Cotney Consulting Group, compartirá información sobre el uso de la inteligencia artificial (IA) en las operaciones de techado, específicamente en los procesos de estimación.  

Además de estas oportunidades educativas, el lunes habrá dos opciones de almuerzos educativos, tres demostraciones y el esperado evento Roofer’s Feud. Aquí te contamos un poco más: 

• Almuerzos: El lunes habrá dos oportunidades para aprender durante el almuerzo. Una será para profesionales de habla hispana y contará con Victor Maya (Advantage Roofing, GAF), quien hablará sobre cómo maximizar las reclamaciones de seguros para techos comerciales. La otra contará con Craig Brightup (corresponsal político de WSRCA) y Chad Collins (presidente de la junta directiva de la National Roofing Contractors Association), quienes ofrecerán una actualización sobre temas políticos.
• Demostraciones: Habrá tres demostraciones el lunes. La primera comenzará a la 1:30 p.m. y estará a cargo de Polyglass U.S.A. La segunda, que comienza a las 2:30 p.m., será presentada por TAMKO Building Products, y la última demostración del día será a las 3:30 p.m. con Johns Manville.  
• Roofer’s Feud: Para cerrar las actividades del lunes llega Roofer’s Feud. Patrocinado por CertainTeed, será una excelente oportunidad para poner a prueba tus conocimientos y disfrutar de una competencia amistosa.  

Martes, 29 de septiembre de 2026 

¡Pero todavía hay más! Comienza el martes con un desayuno y conversaciones en mesas con el equipo de National Women in Roofing a las 7 a.m. (ten en cuenta que esta actividad requiere un registro adicional de $55). Después del desayuno, será momento de regresar directamente a las sesiones educativas. Algunas de las que recomendamos para el martes incluyen: 

• Mesa redonda sobre techado: Organizada por el Comité de Jóvenes Profesionales del Techado de WSRCA y dirigida por Rachel Garcia, de Malarkey Roofing Products, esta sesión se enfocará en cómo formar equipos multigeneracionales. 
• Estado de la industria: Trent Cotney regresa para otra sesión, esta vez para analizar desde una perspectiva legal lo que está sucediendo en la industria.  
• Salud mental y adicción en el lugar de trabajo de la industria del techado: Paul Reed, de Roofers in Recovery, dirigirá esta sesión sobre cómo los contratistas pueden apoyar mejor la salud mental de sus cuadrillas.  
• El costo de la desconexión: En esta sesión en español, Monica Vornbrock, de The GLO Group, analizará cómo las fallas en la comunicación después de una venta pueden afectar la confianza de los clientes y los ingresos de los contratistas.  
• Diseño de techos duraderos para climas fríos: En esta sesión, Mindy Dahlquist, de TRA Snow and Sun, analizará el papel de los sistemas de retención de nieve en el diseño de techos para climas fríos.  
• De un servicio reactivo a uno proactivo: En la última sesión de nuestra lista, Tracey Donels, de Service First Solutions, hablará sobre cómo crear un crecimiento empresarial más predecible a través de los servicios que ofrece una compañía.  

Al igual que el lunes, el martes habrá dos opciones para aprender durante el almuerzo y varias actividades que no te puedes perder: 

• Almuerzos: Imelda Perez, de CertainTeed, estará a cargo del almuerzo en español del martes. La otra opción será en inglés y contará con la oradora motivacional Shereen Thor.  
• Escenario: Después del almuerzo, el equipo de RoofersCoffeeShop® tomará el escenario de demostraciones para una interesante conversación con el presidente de WSRCA, Stan Robinson, y el próximo presidente de WSRCA, Ron Lloyd.  
• Roofing Games™: ¡Y para cerrar el día llega la esperada competencia de instalación de tejas! Patrocinada por Malarkey Roofing Products, esta es una excelente oportunidad para reunir a la comunidad y quizás hasta ganar algunos premios.  

Estas listas son solo una pequeña muestra de todo lo que encontrarás en el Western Roofing Expo de este año. 

¡Consulta la agenda completa y regístrate para asistir a WRE 2026! 

By Emma Peterson.

This year’s show is coming up fast with the first day being September 27, 2026 and we wanted to help you build the ultimate attendee schedule.

The Western Roofing Expo (WRE), which is sponsored by Western States Roofing Contractors Association (WSRCA), is one of the premier events in the roofing and waterproofing industry. Not only is it chock full of iconic moments, like the Roofing Games™ shingling competition and the live auction, but it also boasts 28 educational sessions, two keynote luncheons and more!

That’s a lot of programming for just three days (the 2026 show will be held from 9/27/26 to 9/29/26), which is why we wanted to break down some of our must-attend sessions and events!

Sunday, September 27, 2026

The first day of the show will mostly be networking with industry experts and peers. There are a few events you can opt to attend, such as the Bob Porter Golf Tournament and Sporting Clays Tournament, but the main event of the day is the WRE Welcome event and auction. Sponsored by GAF, this event not only marks the beginning of the 2026 show, but also raises funds for the Davis Memorial Foundation, WSRCA’s charitable organization.

Monday, September 28, 2026

Monday is when things get really busy with a stacked schedule of more than a dozen education sessions. Here’s our shortlist of must-attend sessions from this day:

• Roofing Trends That Matter: RoofersCoffeeShop®’s own Heidi J. Ellsworth will be presenting about roofing trends! This presentation will give attendees valuable insight into where the roofing industry has been and where it’s moving towards.
• Ready or Not: our friends Trent Cotney and Benjamin Briggs of Adams and Reese will be diving into ICE raids, 1-9 audits and managing roofing contractor exposure in our current immigration landscape.
• From Hiring Fast to Hiring Right: in a Spanish-language session, Amparo Sancen of Latinos En Roofing explores how to build a roofing team that will help your business win.
• Using AI in Roofing Estimating: John Kenney of Cotney Consulting Group shares insight into the use of artificial intelligence (AI) in roofing operations, specifically related to estimating.

In addition to those education opportunities, Monday boasts two luncheon options, three demonstrations and the much-anticipated Roofer’s Feud event. Here’s a bit about those options:

• Luncheons: there are two lunch learning opportunities on Monday. One is for Spanish-speaking professionals and features Victor Maya (Advantage Roofing, GAF) discussing how to maximize commercial roofing claims. The other features Craig Brightup (WSRCA political correspondent) and Chad Collins (chairman of the National Roofing Contractors Association board) as they give a political update.
• Demonstrations: as we mentioned, there are three demos on Monday. The first kicks off at 1:30 p.m. is hosted by Polyglass U.S.A. The second (which starts at 2:30 p.m.) is from TAMKO Building Products and the last demo of the day is at 3:30 p.m. and features Johns Manville.
• The Roofer’s Feud: closing out the Monday schedule is the Roofer’s Feud. Sponsored by CertainTeed, this is a great chance to test your trivia knowledge and enjoy some friendly competition.

Tuesday, September 29, 2026

But wait, there’s more! Hit the ground running on Tuesday with breakfast and table talks with the National Women in Roofing team at 7 a.m. (please note, additional registration of $55 required for this event). After breakfast, it’s time to jump straight back into education sessions! Some of our must-attends for Tuesday include:

• The Roofing Roundtable: hosted by the WSRCA Young Roofing Professionals Committee and led by Rachel Garcia of Malarkey Roofing Products, this session is all about building multi-generational teams.
• State of the Industry: Trent Cotney is back for another session, this time exploring the legal perspective of what’s going on the industry.
• Mental Health and Addiction in the Roofing Workplace: Paul Reed of Roofers in Recovery takes the helm during this session about how contractors can better support the mental health of their crews.
• The Cost of Disconnection: for this Spanish-language session, Monica Vornbrock of the GLO Group dives into how post-sale breakdowns are costing contractors customer trust and revenue.
• Designing Durable Cold-Climate Roofs: in this session, Mindy Dahlquist of TRA Snow and Sun explores the role of snow retention in designing roofs in cold climates.
• Escaping Reactive Service: the last session on our shortlist is Tracey Donels (Service First Solutions) talk about creating predictable business growth through service offerings.

And just like on Monday, there are two options for lunchtime learning and some can’t miss events:

• Luncheons: Imelda Perez of CertainTeed will be hosting Tuesday’s Spanish-language luncheon. The other lunch option will be in English and features motivational speaker Shereen Thor.
• Sound stage: The RoofersCoffeeShop® crew will be taking over the demonstration stage after lunch for an insightful conversation with WSRCA President Stan Robinson and incoming WSRCA President Ron Lloyd.
• The Roofing Games™: and closing out the day is the much-anticipated shingling competition! Sponsored by Malarkey Roofing Products, this is a great opportunity to bring the community together and maybe even win some fun prizes!

These lists are just the tip of the iceberg when it comes to everything going on at this year’s Western Roofing Expo!

See the whole schedule and register to attend the 2026 show!

By Jesse Sanchez. 

New single-ply, insulation and waterproofing systems support the manufacturer’s strategy to protect all six sides of the building envelope. 

Polyglass highlighted an expanding portfolio of roofing and waterproofing solutions during the Florida Roofing and Sheet Metal Contractors Association (FRSA) expo, including its official entry into the U.S. single-ply market. Lynn Connors, director of strategic marketing at Polyglass, joined Heidi J. Ellsworth to discuss the company’s new products, manufacturing investments and “seal the envelope” strategy. 

“We are officially launching our Mapeplan® PVC product solutions,” Lynn said. “So, we’re officially in the single-ply market now.” The technology has been manufactured and installed by Polyglass’ sister company in Italy for more than 15 years, providing experience that the manufacturer is now bringing to the U.S. market. Polyglass also introduced its Polytherm® line of polyisocyanurate insulation and recently expanded its insulation manufacturing capacity in Nevada. 

The additions support Polyglass’ goal of offering compatible systems for the entire building. “That strategy is really aimed at providing all six sides of the building performance solutions,” Lynn said. “Our goal is to be your choice as the industry experts in coming to us to help you protect all six sides of the envelope.” 

Polyglass also featured fire-rated and high-wind systems designed for extreme weather environments. Its Polystick® XFR product incorporates patented Burn-Shield Technology® and can help achieve a UL Class A assembly under certain metal roofing systems with a single ply of XFR, compared with traditional three-ply underlayment approaches. Additional systems address high-velocity hurricane zones and other demanding applications. 

Contractors at the show could see how these products work together through demonstrations that developed over time and presented the systems in real-world conditions. The approach emphasized vulnerable transitions, including roof-to-wall, wall-to-deck and deck-to-below-grade connections. Polyglass supports those transition areas through its Seal the Envelope™ warranty, which covers material and labor when Polyglass products are used throughout the specified system.  

Watch the full interview to learn more about Polyglass and its full-building roofing, waterproofing and insulation solutions!

By The Coffee Shops™. 

Reducing ignition risks by specifying roof assemblies that meet Wildland-Urban Interface requirements. 

As wildfire risks increase across the United States, contractors must consider how roofing materials, complete assemblies and installation practices contribute to building resilience. In this article, Polyglass highlights that in Wildland-Urban Interface (WUI) areas, where development meets undeveloped vegetation, roofs can be exposed to wind-driven embers, radiant heat and spreading flames. 

Fire-resistant roofing is not the same as fire-proof roofing. No roof is completely immune to fire. Instead, fire-resistant materials and assemblies are tested to withstand defined levels of external fire exposure. Contractors should look for systems classified under UL 790 or ASTM E108 and verify that the entire assembly meets applicable requirements. 

A Class A fire rating provides the highest level of protection against external fire exposure, including flame spread and ember penetration. However, the classification applies to the complete tested assembly, not just the visible roof covering. Underlayments, attachments and installation details all contribute to system performance. 

Polyglass addresses these challenges through Polystick XFR and Polyanchor XFR, which feature Burn-Shield Technology®. The proprietary fire-resistive layer is designed to block ignition from wind-blown embers and debris while supporting waterproofing performance on steep- and low-slope roofs. 

Building codes are another important part of wildfire preparation. WUI provisions can influence material selection, installation methods and the use of combustible components. Requirements vary by jurisdiction, making it essential for contractors to review the International Building Code, International Residential Code and local amendments before specifying or installing an assembly. 

Selecting tested systems and following jurisdiction-specific requirements can help contractors reduce liability, avoid rework and deliver stronger protection in wildfire-prone environments. 

Read the full article to learn more about how Polyglass fire-resistant roofing systems can support WUI compliance and building resilience.

By Emma Peterson. 

Mark your calendar and be part of Arizona’s premier roofing event! 

The Arizona Roofing Contractors Association (ARCA) is gearing up for their annual trade show! The ARCA show, which will be hosted September 17 – 19, 2026, at the Prescott Resort & Conference Center, anticipates to see over 250 industry professionals come together for exclusive education seminars, powerful networking opportunities and more!  

This show has something for everyone, whether you’re an owner hoping to score incredible deals at the Roofers' Auction (featuring over $40,000 in roofing materials), a contractor looking for the newest products on the market or a supplier trying to build connections with their customers.  

In addition to the business opportunities, this show offers unmatched experiences that celebrate the people who keep the roofing industry running! Some highlights include: 

• Sporting clay competition: Kick off day one (9/17) at 11 a.m. with a friendly shooting competition at Prescott Trap & Skeet. 
• Cornhole tournament: Hosted during the opening day party, this is your opportunity to have great conversations with your peers and maybe gain some bragging rights.  
• Golf excursion: Day 2 of the expo (9/18) is the day of ARCA's highly anticipated 57th Annual Golf Tournament! This is your opportunity to tee up on StoneRidge Golf Course for a day on the range with the best in the roofing business. 
• Awards banquet: And to round out the show, ARCA will be hosting their awards banquet, which celebrates the successes and skills of roofers, on the last day of the show (9/19). The event will start with a cocktail party in the ballroom foyer (5 p.m.), move into the ballroom proper for the banquet (6 p.m.) and wrap up with an after party on the Eagle's Nest & Sunset Patio (8 p.m.). 

Between all these events, make sure to take some time to catch up on some expert-lead education and explore the trade show floor! This year’s show floor will be host to a variety of industry-leading companies including SOPREMA, Eagleview, ATAS International, General Coatings, CertainTeed, Geocel, Malarkey, Polyglass, Estimating Edge and Eagle Roofing Products. The RoofersCoffeeShop® team will be there, so be sure to stop by to say hello at table 15!  

Get registered today!