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<channel>
<title>RoofersCoffeeShop</title>
<link>https://www.rooferscoffeeshop.com/</link>
<description>Roofing Forum, Classifieds, Galleries and More!</description>
<language>en-us</language><item>
<title>Supply chain resilience: A balancing act</title>
<link>https://www.rooferscoffeeshop.com/post/supply-chain-resilience-a-balancing-act</link>
<description>supply-chain-resilience-a-balancing-act</description>
<pubDate>Sun, 19 Jul 2026 12:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/04/usg-supply-chain-resilience-a-balancing-act-canva.png'
            alt='Supply chain resilience: A balancing act'
            title='Supply chain resilience: A balancing act'
            class=''
            style=' '  loading='lazy' /><br><p>By Dani Sheehan.&nbsp;</p>

<h2>Supply chain resilience starts with understanding the moving parts from raw materials to the unloading of a shipment at the jobsite.&nbsp;</h2>

<p>Getting materials to a jobsite isn&rsquo;t the straight line that we often think it is &ndash; place an order, get the product, install it. In reality, every roof component represents the invisible supply chain web that can affect the success of manufacturers, suppliers and contractors on every project.&nbsp;</p>

<p><a href="https://www.rooferscoffeeshop.com/podcast/matt-sylvester-matthias-ruegge-building-resilient-supply-chains">In a recent episode of Roofing Road Trips&reg;</a>, <a href="https://www.rooferscoffeeshop.com/directory/usg">USG</a>&rsquo;s Senior Director of Supply Chain, Matt Sylvester, and Senior Director of Procurement, Mattias Ruegge, offered a behind-the-scenes look at what it really takes to build supply chain resilience &ndash; and why roofing contractors who understand these moving parts can better protect their own businesses against disruption.&nbsp;</p>

<h3>Managing what you don&rsquo;t see&nbsp;</h3>

<p>&ldquo;Supply chains have very long tentacles,&rdquo; Matt shared. &ldquo;We&rsquo;re dealing with our suppliers, our suppliers&rsquo; suppliers, our customers and at times our customers&rsquo; customers.&rdquo; Contractors are very aware of the outbound logistics, such as, is the truck showing up on time? But the inbound logistics such as ensuring the manufacturer has the proper raw materials to keep production running smoothly take the most time.&nbsp;&nbsp;</p>

<p>At USG, managing inbound logistics means coordinating 80 different vehicle types &ndash; rail, barge, lakers, trains, trucks &ndash; and leveraging a national warehousing footprint to redistribute inventories closer to the markets that need them. It also means spending countless hours on planning: monthly plans, weekly plans and even daily plans to keep materials moving efficiently. While you can&rsquo;t necessarily plan for a disaster, Matt explained that knowing your constraints can help you make fast, smart decisions when the unexpected happens.&nbsp;</p>

<h3>Local versus global supply chains&nbsp;</h3>

<p>On the sourcing side, not all supply chains look the same &ndash; and that matters when it comes to managing risk.&nbsp;</p>

<p>&ldquo;We have hundreds of suppliers for very different materials,&rdquo; Mattias said. &ldquo;We have very short, local supply chains for our minerals especially, and very extended, globally sourced supply chains in the case of our chemical additives.&rdquo; Heavy, lower-value raw materials like minerals are typically sourced nearby. But high-value raw materials might come from halfway across the world &ndash; and the suppliers themselves are sourcing globally, creating long, fragile chains with more points of potential failure.&nbsp;</p>

<h3>Balancing cost and resiliency in your own business&nbsp;</h3>

<p>Resilience doesn&rsquo;t come from eliminating risks &ndash; it comes from balancing cost and supply security in smart, strategic ways. &ldquo;You can mitigate a lot of risks by throwing a lot of money at it,&rdquo; Mattias said. &ldquo;But at the same time, we also want to be cost-competitive.&rdquo;&nbsp;</p>

<p>USG manages this balance by investing in long-term supplier partnerships, setting volume commitments, collaborating on innovation and maintaining strong relationships that can withstand disruptions. You can &ndash; and should &ndash; do the same with your own key suppliers and distributors.&nbsp;</p>

<p>Building those long-term partnerships, planning ahead and keeping open lines of communication about project timelines and material needs can make the difference between a small hiccup and a major delay when the unexpected happens.&nbsp;</p>

<p><strong><a href="https://www.rooferscoffeeshop.com/post/sylvester--matthias-ruegge-building-resilient-supply-chains-podcast-transcript">Read the transcript</a> or <a href="https://www.rooferscoffeeshop.com/podcast/matt-sylvester-matthias-ruegge-building-resilient-supply-chains">Listen to the podcast</a> to learn more about balancing your own supply chain resiliency.&nbsp;</strong></p>]]></content:encoded>
</item><item>
<title>Building smarter, safer roofing solutions</title>
<link>https://www.rooferscoffeeshop.com/post/building-smarter-safer-roofing-solutions</link>
<description>building-smarter-safer-roofing-solutions</description>
<pubDate>Sun, 12 Jul 2026 12:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/05/usg-building-smarter-safer-roofing-solutions-canva.png'
            alt='Building smarter, safer roofing solutions'
            title='Building smarter, safer roofing solutions'
            class=''
            style=' '  loading='lazy' /><br><p>By Dani Sheehan.&nbsp;</p>

<h2>Take an in-depth look at how USG Securock&reg; Brand supports its people and products through innovation, technology and contractor feedback.&nbsp;</h2>

<p><a href="https://www.rooferscoffeeshop.com/podcast/anson-johnson-jeff-grimland-bts-roofing-manufacturing">In a recent episode of Roofing Road Trips&reg;</a>, Heidi J. Ellsworth sat down with <a href="https://www.rooferscoffeeshop.com/directory/usg">USG Securock&reg; Brand</a> VP of Gypsum Materials Anson Johnson and Director of Manufacturing Jeff Grimland to explore how technology and contractor feedback are shaping the industry. Focused on the evolution of Securock&reg; Roof Boards and the manufacturing strategies behind them, USG remains committed to innovation, safety and connecting to the needs of contractors.&nbsp;</p>

<h3>Investing in people: Safety and innovation inside the plant&nbsp;</h3>

<p>With more than 120 years of manufacturing expertise, USG leads with a people-first approach, investing in technologies that create safer, more efficient workplaces. From AI-powered systems that oversee machinery operations to forward-thinking safety programs, the company&rsquo;s internal culture is deeply rooted in protecting and empowering employees.&nbsp;</p>

<p>&ldquo;We&rsquo;re using vision systems to monitor parts of the process, and the programming behind the vision system knows what the standard is,&rdquo; Jeff explained. &ldquo;And if material&rsquo;s out of place, employees aren&rsquo;t where they&rsquo;re supposed to be. We can control the machinery based on what the cameras are looking at. That&rsquo;s just one example, and that&rsquo;s leading to a safer work environment to help us take care of our employees.&rdquo;&nbsp;</p>

<p>AI-driven safety is also extending to other critical operations like forklift control. USG is actively partnering with major equipment suppliers to implement new safeguards that prevent collisions and reduce risks in the plant environment.&nbsp;</p>

<h3>Listening to the field: Smarter products for faster results&nbsp;</h3>

<p>That same culture of care extends to USG&rsquo;s contractor partners. By staying close to the needs of roofers in the field, the company continues to adapt its product offerings to make installation safer, faster and more efficient.&nbsp;&nbsp;</p>

<p>&ldquo;We make four by eight sheets of roofing material, and many of our customers came and said, &lsquo;We need that cut in half. We need four by fours because of roof placement and weight and traversing across the roof,&rdquo; Anson shared. &ldquo;We&rsquo;re listening to our contractors and asking, &lsquo;How can we make them more successful?&rsquo;&rdquo; They now offer a four-by-four panel option inspired by that feedback, which is just one example of how USG uses contractor input to drive real-world improvements.&nbsp;</p>

<p>The development of UltraLight technology is another great example. Designed to reduce weight without compromising strength, UltraLight products have transformed how crews handle and install roofing cover boards.&nbsp;&nbsp;</p>

<p>Reflecting on his observations in the field as UltraLight technology has been adapted, Jeff said, &ldquo;This technology is working its way through many of our product families and product offerings. And customers appear to like it, and they appear to be more efficient and productive because of it.&rdquo;&nbsp;</p>

<p>Lighter boards mean crews can work faster, reduce physical strain and get more done in less time. It&rsquo;s a direct result of the company&rsquo;s mission to meet contractors where they are and help them meet today&rsquo;s jobsite demands.&nbsp;</p>

<p><a href="https://www.rooferscoffeeshop.com/podcast/anson-johnson-jeff-grimland-bts-roofing-manufacturing"><strong>Read the transcript or LIsten to the podcast to learn more about USG Securock&reg; Brand&rsquo;s commitment to safety and innovation.</strong></a></p>]]></content:encoded>
</item><item>
<title>How innovation, service and performance come together</title>
<link>https://www.rooferscoffeeshop.com/post/how-innovation-service-and-performance-come-together</link>
<description>how-innovation-service-and-performance-come-together</description>
<pubDate>Sun, 05 Jul 2026 03:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/04/usg-how-innovation-service-and-performance-come-together-gallery.png'
            alt='How innovation, service and performance come together'
            title='How innovation, service and performance come together'
            class=''
            style=' '  loading='lazy' /><br><p>By Dani Sheehan.&nbsp;</p>

<h2>The right products help contractors manage risk, stay efficient and deliver roofs that last.&nbsp;</h2>

<p>Innovation is a word that gets used a lot in the roofing industry. New products, new systems and new performance claims are constantly entering the market. But for contractors, innovation matters most on the roof, under real conditions and within the constraints of a busy job site. <a href="https://www.rooferscoffeeshop.com/podcast/derrick-hutchinson-shaping-the-future-of-roofing-with-usg-securock">In a recent episode of Roofing Road Trips&reg;</a>, Derrick Hutchinson of <a href="https://www.rooferscoffeeshop.com/directory/usg">USG</a> explained that true innovation is about delivering products that balance performance, efficiency and reliability in a way that supports you well after installation is complete.&nbsp;</p>

<h3>Innovation shaped by the jobsite&nbsp;</h3>

<p>One of the biggest challenges in product development is managing competing priorities. Contractors want materials that are lighter and easier to install, but not at the expense of durability. They want efficiency, but not if it introduces risk. Derrick described how USG approaches that balance. They engineer solutions that ensure gains in efficiency don&rsquo;t come at the cost of long-term reliability. Products like Securock&reg; roof boards are designed to maintain high performance ratings while improving handling and installation efficiency on the jobsite.&nbsp;</p>

<p>The most effective products are shaped by the people using them every day. &ldquo;What is the roofing ecosystem... How are we taking that feedback in and saying, this is what the industry really wants,&rdquo; Derrick emphasized. That includes contractors, consultants and building owners, all of whom bring different priorities to the table. By gathering and applying that feedback, manufacturers can create solutions that reflect real-world challenges instead of forcing contractors to adapt to the product.&nbsp;&nbsp;</p>

<p>Even the best product, however, fails the contractor if it isn&rsquo;t available when it&rsquo;s needed. Derrick explained that it&rsquo;s because of this that USG believes customer service and delivery are as critical as innovation. &ldquo;When a contractor calls and says, &lsquo;Hey, I need this product on this day,&rsquo; we&rsquo;re making sure that we can deliver that product on that date,&rdquo; he shared. We already work in an industry where labor is tight and schedules are packed, meaning a delayed shipment has the potential to disrupt an entire pipeline of work. Knowing they have a partner who will deliver on time is critical for crews to increase productivity and keep their projects on track.&nbsp;</p>

<h3>Long-term benefits of innovation&nbsp;</h3>

<p>USG&rsquo;s approach to innovation also reflects a practical view of sustainability. Derrick shared, &ldquo;If we can continue to provide a roof system that will last longer because it&rsquo;s more durable, that&rsquo;s less wasteful.&rdquo; Longer-lasting systems reduce the frequency of tear-offs, minimize material waste and lower the overall environmental impact of a building over time. There are also operational benefits, from transporting more product per load to reducing the number or replacements needed throughout a roof&rsquo;s lifecycle.&nbsp;</p>

<p>As roofing systems become more complex and expectations continue to rise, the role of manufacturers is evolving. It&rsquo;s no longer enough to simply provide a good product. Contractors need partners who understand the pressures they face and design solutions accordingly. Derrick summed it up this way: &ldquo;Our company will continue to innovate in this industry, making sure that we can deliver a product that customers can trust, it&rsquo;s consistent, it&rsquo;s efficient for contractors and it contributes to an overall system that will last much longer.&rdquo; Through its Securock&reg; roof board portfolio, USG continues to focus on that balance, helping contractors install with confidence today while delivering performance that holds up over time.&nbsp;&nbsp;</p>

<p><a href="https://www.rooferscoffeeshop.com/podcast/derrick-hutchinson-shaping-the-future-of-roofing-with-usg-securock"><strong>Listen to the full podcast episode to learn more about how innovation, performance and partnership are shaping the future of roofing.</strong></a></p>]]></content:encoded>
</item><item>
<title>Futureproofing through partnership</title>
<link>https://www.rooferscoffeeshop.com/post/futureproofing-through-partnership</link>
<description>futureproofing-through-partnership</description>
<pubDate>Sun, 21 Jun 2026 12:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/06/usg-futureproofing-through-partnership-new.png'
            alt='USG - Futureproofing through partnership New'
            title='USG - Futureproofing through partnership New'
            class=''
            style=' '  loading='lazy' /><br><p>By Dani Sheehan.&nbsp;</p>

<h2>Stronger supply chains start with stronger partnerships &mdash; know what&rsquo;s happening behind the scenes to stay ahead.&nbsp;</h2>

<p>Every material tells a story &ndash; where it came from, how it arrived at the jobsite and what it took to get it there on time. And behind each shipment is a network of manufacturers, suppliers, distributors and contractors, each playing a role in keeping projects moving. That network is the supply chain, and while it often goes unnoticed when things run smoothly, its importance becomes glaringly obvious when disruptions occur.&nbsp;</p>

<p><a href="https://www.rooferscoffeeshop.com/podcast/matt-sylvester-matthias-ruegge-building-resilient-supply-chains">In a recent episode of Roofing Road Trips&reg;</a>, Heidi J. Ellsworth explored this complex system with <a href="https://www.rooferscoffeeshop.com/directory/usg">USG</a>&rsquo;s Senior Director of Supply Chain, Matt Sylvester, and Senior Director of Procurement, Matthias Ruegge. Together, they shared a behind-the-scenes look at how supply chains function, how contractors can strengthen relationships with materials manufacturers, and how USG is working to support contractor success through resiliency, communication and customer-centric solutions.&nbsp;</p>

<p>Aside from the trucks and warehouses, a supply chain is a flow of information, resources and coordination that ensures materials are available when and where they&rsquo;re needed. For contractors, this system is largely invisible, unless something goes wrong. But building even a basic understanding of how supply chains work can help contractors make smarter decisions, plan better and ultimately protect their businesses from future disruptions.&nbsp;&nbsp;</p>

<h3>Contractors as partners, not just customers&nbsp;</h3>

<p>What contractors can do to support smoother supply chain operations, according to Matt, is to start with clear, proactive communication. Getting ahead of larger jobs early on can help them prepare. Matt shared, &ldquo;We can manage the job and track it with our sales group. So, if delays change or it gets bumped out a month or two, it&rsquo;s already in our planning process, it&rsquo;s already on our schedule to produce and it&rsquo;s already in our schedule to redistribute to the customer.&rdquo;&nbsp;</p>

<p>This kind of transparency helps manufacturers stay flexible and gives contractors more control over their timelines. And when you share insights, feedback and frustrations, it establishes a stronger relationship. Matthias added, &ldquo;I would encourage [contractors] to talk more generally about the pain points that they&rsquo;re facing on a job site. Maybe they don&rsquo;t even necessarily think about us as a solution provider... But maybe if we think outside the box, we find a totally different way of coming up with an innovative product that addresses their problem.&rdquo;&nbsp;</p>

<p>On the flip side, Matt emphasized the value in positive feedback. He explained, &ldquo;When you see things done well, provide that feedback too. That&rsquo;s going to help us in terms of continuous improvement, training with our employees and it might be something we can replicate and scale across the network.&rdquo;&nbsp;</p>

<p>With manufacturers like USG leading with innovation and customer-centricity, there&rsquo;s an opportunity for contractors to become collaborators in building more resilient supply chains.&nbsp;</p>

<p><strong><a href="https://www.rooferscoffeeshop.com/post/sylvester--matthias-ruegge-building-resilient-supply-chains-podcast-transcript">Read the transcript</a> or <a href="https://www.rooferscoffeeshop.com/podcast/matt-sylvester-matthias-ruegge-building-resilient-supply-chains">Listen to the podcast</a> to gain greater insights into futureproofing your business.&nbsp;</strong></p>]]></content:encoded>
</item><item>
<title>Global innovation, local connection</title>
<link>https://www.rooferscoffeeshop.com/post/global-innovation-local-connection</link>
<description>global-innovation-local-connection</description>
<pubDate>Sun, 14 Jun 2026 12:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/06/usg-global-innovation-local-connection-canva.png'
            alt='Global innovation, local connection'
            title='Global innovation, local connection'
            class=''
            style=' '  loading='lazy' /><br><p>By Dani Sheehan.&nbsp;</p>

<h2>USG Securock&reg; Brand is innovating faster, connecting deeper with contractors and leveraging its global partnership with Knauf to bring next-generation roofing products to market.&nbsp;</h2>

<p>The roofing industry continuously faces evolving weather patterns, tougher performance standards and rising expectations from building owners. <a href="https://www.rooferscoffeeshop.com/podcast/anson-johnson-jeff-grimland-bts-roofing-manufacturing">In a recent episode of Roofing Road Trips&reg;</a>, Heidi J. Ellsworth sat down with <a href="https://www.rooferscoffeeshop.com/directory/usg">USG Securock&reg; Brand</a> Vice President of Gypsum Materials Anson Johnson and Director of Manufacturing Jeff Grimland to talk about how the company is stepping up to meet the future head-on.&nbsp;&nbsp;</p>

<h3>Innovation that solves real-world problems&nbsp;</h3>

<p>USG Securock&reg; has long been known for reliable building materials, but innovation is central to their mission, especially when it comes to protecting buildings from extreme weather. Anson shared, &ldquo;We continue to look at the future, and we&#39;ve noticed weather patterns in the United States are changing. We need to be ahead of that. We need to be the company that can produce products that solve for problems of hail and very severe hail that the Midwest will encounter [more frequently] ... We want to ensure that we have the right products to deal with that and make our customers successful.&rdquo;&nbsp;</p>

<p>At the same time, USG is leaning into its manufacturing expertise and product versatility to support the next wave of commercial construction, including data centers and other critical infrastructure. Their ability to provide roofing, ceiling systems, tile backing, flooring and wall products under one umbrella makes them a strategic partner on complex projects. &ldquo;We are looking to partner with firms building across the United States. We have the manufacturing depth, a network that can support those builders and those contractors,&rdquo; Anson explained.&nbsp;</p>

<h3>A more strategic manufacturing partner&nbsp;</h3>

<p>Six years ago, USG was acquired by Knauf, a global manufacturer based in Germany. Since then, the combined strength of both organizations has elevated how USG operates, from research and development to supply chain strategy. &ldquo;The innovation team in Iphofen, Germany, and our innovation team here in Illinois have really collaborated,&rdquo; Anson shared. &ldquo;We&#39;re taking the best scientists, engineers, PhDs in both of those places, and harnessed that power for the entire company. It&rsquo;s really about combining our forces, having a global footprint to solve our customers&#39; problems.&rdquo;&nbsp;</p>

<p>For contractors, that means faster innovation, improved product availability and a global vision that can adapt to regional demands.&nbsp;</p>

<h3>Local relationships at the foundation&nbsp;</h3>

<p>Despite its global reach, USG continues to focus on the needs of local contractors. As Jeff explained, their approach to manufacturing is as much about making materials as it is about understanding how those materials are used on the roof. &ldquo;We want our teams to understand what the end user needs it for, how they&rsquo;re using it, their pain points, so we can bring that back into the plant and help the contractors have a better experience,&rdquo; he shared.&nbsp;</p>

<p>&ldquo;That&#39;s what excites me is we&#39;re business partners,&rdquo; Jeff continued. &ldquo;We partner up to make the business stream better, we&#39;re partnering with our customers to make the entire process better. This is part of our story. It&#39;s strengthening relationships to provide a better service.&rdquo;&nbsp;</p>

<h3>Purpose that powers the future&nbsp;</h3>

<p>Behind every USG Securock&reg; product is a team of people, from engineers to electricians, who take pride in building something that makes a difference. That sense of purpose extends from the factory floor to the jobsite. &ldquo;We continue to make our products better. We continue to improve the performance and the sustainability of those products,&rdquo; Anson shared. &ldquo;And it&rsquo;s really driving us to a place where we want to be in the future.&rdquo;&nbsp;</p>

<p>For Jeff, that purpose is personal. &ldquo;You see the sign behind me: Make a Home, Make Tomorrow a Home for Everyone,&rdquo; he said. &ldquo;That&rsquo;s our purpose, both outside and inside the company. We strive for our employees to understand what the end user needs it for &ndash; how they&rsquo;re using it &ndash; so we can help contractors have a better experience.&rdquo;&nbsp;</p>

<p><a href="https://www.rooferscoffeeshop.com/podcast/anson-johnson-jeff-grimland-bts-roofing-manufacturing"><strong>Read the transcript or Listen to the podcast to learn more about how USG is combining global innovation with local connection to support contractors nationwide.</strong></a></p>]]></content:encoded>
</item><item>
<title>Rethinking risk for the future of low-slope roofing</title>
<link>https://www.rooferscoffeeshop.com/post/rethinking-risk-for-the-future-of-low-slope-roofing</link>
<description>rethinking-risk-for-the-future-of-low-slope-roofing</description>
<pubDate>Sun, 07 Jun 2026 12:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/04/usg-rethinking-risk-for-the-future-of-low-slope-roofing-canva.png'
            alt='Rethinking risk for the future of low-slope roofing'
            title='Rethinking risk for the future of low-slope roofing'
            class=''
            style=' '  loading='lazy' /><br><p>By Dani Sheehan.&nbsp;</p>

<h2>Proactive risk management requires systems and materials that not only meet today&rsquo;s requirements but also reduce the likelihood of future issues.&nbsp;</h2>

<p>From tightening labor pools to shifting weather patterns, the pressures on commercial roofing are building. But for contractors looking ahead to 2026 and beyond, the real challenge isn&rsquo;t just keeping up with these changes. You also have to understand how they compound risk across every project.&nbsp;&nbsp;</p>

<p><a href="https://www.rooferscoffeeshop.com/podcast/derrick-hutchinson-shaping-the-future-of-roofing-with-usg-securock">In a recent episode of Roofing Road Trips&reg;</a>, Derrick Hutchinson of <a href="https://www.rooferscoffeeshop.com/directory/usg">USG</a> offered a glimpse into what&rsquo;s ahead for low-slope roofing. While the industry continues to talk about durability and performance, his perspective points to something deeper: the contractors who succeed in the next decade will be the ones who know how to manage risk before it shows up on the roof.&nbsp;</p>

<h3>Designing for the unknown&nbsp;</h3>

<p>For years, roofing systems have been designed around known conditions like regional weather patterns, historical data and long-standing installation practices. But as Derrick pointed out, that foundation is starting to shift, and severe weather events are not only more frequent, but Factory Mutual (FM) has expanded their severe hail map because these events are happening in more regions.&nbsp;</p>

<p>This unpredictability raises a critical question: if yesterday&rsquo;s conditions no longer define tomorrow&rsquo;s risks, what are you building for?&nbsp;</p>

<p>Forward-thinking contractors are starting to move beyond designing what&rsquo;s typical in their market. Instead, they&rsquo;re choosing assemblies that can handle a wider range of conditions, even if those conditions haven&rsquo;t historically been a concern.&nbsp;</p>

<h3>The hidden risk in labor shortages&nbsp;</h3>

<p>Labor challenges are nothing new, but their impact is evolving. Not only do you have fewer hands on the job, but you also have to think about how that shortage affects the consistency of installation. As Derrick explained, a new generation of contractors is making up a growing percentage of crews.&nbsp;&nbsp;</p>

<p>Less experienced crews, tighter timelines and increased pressure to move quickly from one job to the next all create more opportunities for small mistakes to turn into larger issues. &ldquo;How do we make sure that we have products that are durable, but also efficient for contractors to install?&rdquo; Derrick continued.&nbsp;&nbsp;</p>

<p>That&#39;s where manufacturers play a critical role in helping contractors manage risk. It&rsquo;s not just about creating products that meet performance standards but also designing systems that account for real-world installation conditions and long-term demands. For USG, this is evident in their continued innovation across the Securock&reg; roof board portfolio, developing materials that are engineered for both strength and jobsite efficiency. Whether it&rsquo;s optimizing board weight, reducing the number of fasteners required or ensuring consistent performance across applications, the goal is to help contractors install with confidence while minimizing risk of future issues.&nbsp;&nbsp;</p>

<h3>Building beyond the minimum&nbsp;</h3>

<p>Weather is less predictable, labor is less consistent and building performance expectations are higher than ever. Contractors can&rsquo;t control these factors, but they can control how they respond to them.&nbsp;&nbsp;</p>

<p><a href="https://www.rooferscoffeeshop.com/podcast/derrick-hutchinson-shaping-the-future-of-roofing-with-usg-securock"><strong>Listen to the full podcast episode to hear more from Derrick Hutchinson on the future of low-slope roofing and the role contractors play in shaping it.</strong></a></p>]]></content:encoded>
</item><item>
<title>Building a resilient supply chain</title>
<link>https://www.rooferscoffeeshop.com/post/building-a-resilient-supply-chain</link>
<description>building-a-resilient-supply-chain</description>
<pubDate>Sun, 31 May 2026 09:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/05/usg-building-a-resilient-supply-chain.png'
            alt='USG - Building a resilient supply chain'
            title='USG - Building a resilient supply chain'
            class=''
            style=' '  loading='lazy' /><br><p>By Jesse Sanchez.&nbsp;</p>

<h2>Understanding the unseen forces that keep roofing materials moving.&nbsp;</h2>

<p>The roofing industry depends on a complex and often unseen network of logistics, procurement and planning to ensure contractors have the materials they need when they need them. <a href="https://www.rooferscoffeeshop.com/podcast/matt-sylvester-matthias-ruegge-building-resilient-supply-chains">In this episode of Roofing Road Trips&reg;</a>, host Heidi J. Ellsworth sat down with <a href="https://www.rooferscoffeeshop.com/directory/usg">USG</a>&#39;s Senior Director of Supply Chain, Matt Sylvester and Senior Director of Procurement, Mattias Ruegge, to discuss the intricate processes and challenges of maintaining a resilient supply chain.&nbsp;</p>

<p>&quot;One of the critical supply chain decisions we&#39;ve made is to be vertically integrated in some parts of our business,&quot; Matt said. &quot;We control our rock supply; we control our paper supply. So those key raw materials where you need ownership, we&#39;ve made those investments.&quot; Supply chains stretch far beyond what many in the industry might assume. Matt expressed that the inbound side of logistics, including securing raw materials, is often the most challenging part. He explained, &quot;If we miss a truck or raw material and we shut a plant down, it doesn&#39;t matter if we don&rsquo;t have a truck on the outbound side.&quot;&nbsp;</p>

<p>Mattias echoed this sentiment, highlighting the complexity of procurement. &quot;We have hundreds of suppliers with raw materials and very different things &mdash; from recycled paper, minerals, metals, additives, chemical additives and so forth,&quot; he said. &quot;All these supply chains look very, very different.&quot; External disruptions, from natural disasters to geopolitical instability, are also a constant threat. &quot;You can&#39;t plan for a hurricane per se, but you know they&#39;re going to come,&quot; Matt noted. &quot;How do you mitigate that? You bring in raw materials, make sure you have healthy inventories across your network heading into those seasons.&quot;&nbsp;</p>

<p>For contractors, understanding these dynamics can make all the difference. Strong relationships with suppliers and clear communication about upcoming jobs and material needs can ensure smoother operations. Matt advised, &quot;If you got large jobs coming up, even if you understand that you need X amount of trucks over a certain period, getting that into our hands sooner allows us to prepare for it better.&quot;&nbsp;&nbsp;</p>

<p><strong><a href="https://www.rooferscoffeeshop.com/post/sylvester--matthias-ruegge-building-resilient-supply-chains-podcast-transcript">Read the transcript</a> or <a href="https://www.rooferscoffeeshop.com/podcast/matt-sylvester-matthias-ruegge-building-resilient-supply-chains">Listen to the podcast</a> to gain deeper insights into the ever-evolving supply chain landscape and hear firsthand from the experts managing these complexities!&nbsp;</strong></p>]]></content:encoded>
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<title>Lessons from lifetime roofers</title>
<link>https://www.rooferscoffeeshop.com/post/lessons-from-lifetime-roofers</link>
<description>lessons-from-lifetime-roofers</description>
<pubDate>Sun, 10 May 2026 00:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/05/usg-lessons-from-lifetime-roofers.png'
            alt='Lessons from lifetime roofers'
            title='Lessons from lifetime roofers'
            class=''
            style=' '  loading='lazy' /><br><p>By Emma Peterson.&nbsp;</p>

<h2>What Pat Hiltman and Joe Sorrentino have seen the industry learn over the years.&nbsp;</h2>

<p>While at the International <a href="https://www.rooferscoffeeshop.com/directory/iibec-international-institute-of-building-enclosure-consultants">Institute of Building Enclosure Consultants (IIBEC)</a> 2026 show, Heidi J. Ellsworth had the opportunity to host two industry veterans <a href="https://www.youtube.com/live/TQGierMiVu0">on our sound stage</a> &ndash; Pat Hiltman and Joe Sorrentino. Pat, who is the southeast regional manager of <a href="https://www.rooferscoffeeshop.com/directory/usg">USG Securock Roof Boards</a>, and Joe, who is the owner of JoeSorrentino LLC, both started in the roofing industry in the 1970s. In the decades between that beginning and today, they have not only established themselves as industry leaders and experts, but also watched the industry grow exponentially. In the conversation, they highlighted a couple of the major changes they have witnessed.&nbsp;&nbsp;</p>

<h3>Energy efficient design advancements&nbsp;</h3>

<p>One of the changes that Pat and Joe have both seen in the industry is how we build energy-efficient structures. Joe explained:&nbsp;&nbsp;</p>

<blockquote>
<p>When we started in the industry, I remember there was a lot of research on how making homes tight would save on energy...And this research was being driven by all these presentations where they would predict that energy costs were going to be more than your mortgage. Well, we know that hasn&#39;t happened, but what has happened is finally within the last, say, 20 years, we&#39;re now learning we need to build commercial buildings tight as well.&nbsp;</p>
</blockquote>

<p>And the tightening of that envelope is only one half of the story in how we have made buildings more energy efficient over the course of Joe and Pat&rsquo;s careers. The other key part of the story is ventilation. Pat explained, &ldquo;If you look at how the industry has trended, we went from having kind of open commercial buildings to tightening them up. But then we went too far and had sick building syndrome. Today, the big thing we&rsquo;re all working on is using ventilation to find the right balance.&rdquo;&nbsp;</p>

<h3>A growing relationship between consultants and contractors&nbsp;&nbsp;</h3>

<p>Another area that has seen a lot of change over the years is the relationship dynamic between consultants and contractors. Even just 30 years ago, building consultants and contractors did not often get along, however in light of more complex projects, like the energy efficiency challenges mentioned earlier, that is beginning to change. As Joe put it, &ldquo;Collaboration is critical to success and also pushing our entire industry forward...It&rsquo;s long been uncomfortable for consultants and contractors to work together, but the more you are uncomfortable and get through it, the stronger you become.&rdquo;&nbsp;</p>

<p><a href="https://www.youtube.com/live/TQGierMiVu0"><strong>Want to hear more about how the roofing industry has changed over the decades? Check out the whole soundstage interview with Joe and Pat!</strong></a></p>

<p><iframe frameborder="0" height="315" src="https://www.youtube.com/embed/TQGierMiVu0" title="LIVE From IIBEC 2026 with USG and Joe Sorrentino!" width="560"></iframe></p>]]></content:encoded>
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<title>How partnership informs performance</title>
<link>https://www.rooferscoffeeshop.com/post/how-partnership-informs-performance</link>
<description>how-partnership-informs-performance</description>
<pubDate>Tue, 05 May 2026 21:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/04/iibec-how-partnership-informs-performance.png'
            alt='How partnership informs performance'
            title='How partnership informs performance'
            class=''
            style=' '  loading='lazy' /><br><p>By Jenny Yu.&nbsp;&nbsp;</p>

<h2>Attendees of the 2026 IIBEC Convention gained insights, education and networking opportunities.&nbsp;</h2>

<p>On March 12-15, 2026, the 2026 IIBEC International Convention and Trade Show delivered on its promise to bring together roofing and building enclosure professionals for education, collaboration and innovation. <a href="https://www.rooferscoffeeshop.com/podcast/brian-pallasch-on-the-road-to-iibec-2026-building-enclosure-excellence">In an episode of Roofing Road Trips&reg;</a>, Heidi J. Ellsworth spoke with Brian Pallasch, EVP and CEO of the <a href="https://www.rooferscoffeeshop.com/directory/iibec-international-institute-of-building-enclosure-consultants">International Institute of Building Encloser Consultants (IIBEC)</a>, about the key takeaways that continue to shape how contractors, consultants and manufacturers work together.&nbsp;</p>

<p>For Brian, one central theme for the conference was collaboration. &ldquo;It really is about the partnership,&rdquo; Brian stated. &ldquo;When the contractor, the architect, the building enclosure consultant and the manufacturer work together, it&rsquo;s to the benefit of the owner and the building. It&rsquo;s a team.&rdquo; As building systems grow more complex, this team approach is becoming essential across the industry.&nbsp;</p>

<p>Brian also emphasized that IIBEC members play a critical role in ensuring quality and performance. &ldquo;Our members are there to help the owner, the roofing contractor and the manufacturer get the job done &mdash; well done and right,&rdquo; he said. That focus on quality was evident in both the educational sessions and conversations happening on the trade show floor.&nbsp;</p>

<p>In addition, another key topic present throughout the conference and trade show was the long-term durability of building performance. &ldquo;The idea of commissioning is, as buildings get more complex, you want to make sure that plans are actually being followed on the job site,&rdquo; Brian explained, adding that building owners are increasingly focused on results: &ldquo;They want to make sure that the building that they paid for is the building that they&rsquo;re getting.&rdquo;&nbsp;</p>

<p>The Coffee Shops&trade; was thrilled to be part of such a successful event, recording live interviews that highlighted the innovation, learning and networking in strong supply. One standout moment included <a href="https://www.rooferscoffeeshop.com/search?s=Coffee+Conversations+LIVE+From+IIBEC+2026+Sponsored+by+Western+Colloid#:~:text=Webinar%3A%20Coffee%20Conversations%20LIVE%20From%20IIBEC%202026%20Sponsored%20by%20Western%20Colloid">a Coffee Conversations&reg;</a> sponsored by <a href="https://www.rooferscoffeeshop.com/directory/western-colloid-2">Western Colloid Fluid Applied Roofing and Coating Systems</a>, featuring a panel of industry experts who discussed the factors shaping the future of the roofing and building enclosure industry.&nbsp;</p>

<p>&ldquo;We had Lauren Morley, owner and president of <a href="https://www.rooferscoffeeshop.com/directory/r3ng-roofing-and-gutters">R3NG Roofing and Gutters</a>; Greg Hlavaty,&nbsp; president of Western Colloid; and two amazing consultants, Sean Connolly and Dustin Smoot,&rdquo; Megan Ellsworth of The Coffee Shops shared. &ldquo;It was a fabulous conversation.&rdquo;&nbsp;</p>

<p>Other highlights included a state-of-the-industry address by RCS Influencer and <a href="https://www.rooferscoffeeshop.com/directory/adams-and-reese-llp">Adams &amp; Reese LLP</a> Partner <a href="https://www.rooferscoffeeshop.com/directory/trent-cotney-rcs-influencer">Trent Cotney</a>; a live demo showcasing the strength of <a href="https://www.rooferscoffeeshop.com/directory/usg">USG Securock&reg;</a> cover boards; and visits with <a href="https://www.rooferscoffeeshop.com/directory/johns-manville-2">Johns Manville</a> and <a href="https://www.rooferscoffeeshop.com/directory/polyglass-2">Polyglass</a> at their hospitality booths.&nbsp;</p>

<p>Overall, as the industry continues to evolve, IIBEC remains a hub for innovation, connection and professional growth.&nbsp;</p>

<p><a href="https://www.rooferscoffeeshop.com/podcast/brian-pallasch-on-the-road-to-iibec-2026-building-enclosure-excellence"><strong>Listen to the full podcast to hear more insights about the 2026 IIBEC International Convention and Trade Show.</strong></a></p>]]></content:encoded>
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<title>Delivering more resilient roof systems</title>
<link>https://www.rooferscoffeeshop.com/post/delivering-more-resilient-roof-systems</link>
<description>delivering-more-resilient-roof-systems</description>
<pubDate>Sun, 03 May 2026 09:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/04/usg-delivering-more-resilient-roof-systems-canva.png'
            alt='Delivering more resilient roof systems'
            title='Delivering more resilient roof systems'
            class=''
            style=' '  loading='lazy' /><br><p>By Dani Sheehan.&nbsp;</p>

<h2>The push for stronger, more adaptable roof assemblies is about giving contractors the tools they need to install with confidence today while knowing the system will hold up against whatever comes next.&nbsp;</h2>

<p>From increasingly severe weather to evolving building use, roofing contractors play a huge role in helping building owners prepare for the future. <a href="https://www.rooferscoffeeshop.com/podcast/derrick-hutchinson-shaping-the-future-of-roofing-with-usg-securock">In a recent episode of Roofing Road Trips&reg;</a>, Derrick Hutchinson, director of sales for Securock&reg; Brand roofing at <a href="https://www.rooferscoffeeshop.com/directory/usg">USG</a>, shared how contractor feedback continues to shape the evolution of roof assemblies, especially when it comes to durability and long-term performance.&nbsp;</p>

<h3>Designing for a more demanding environment&nbsp;</h3>

<p>Roofing has always been about protection, but conditions are becoming less predictable and more extreme. Derrick pointed to a clear trend contractors are already combatting: &ldquo;We&rsquo;re seeing how storms are more frequent, hurricanes are getting stronger, hail is getting bigger. It&rsquo;s just wild.&rdquo; These extreme weather events are driving a shift in how materials are evaluated and specified. It&rsquo;s no longer enough for a product to meet baseline performance standards. Products must hold up under repeated stress, both during installation and over the life of the roof.&nbsp;</p>

<p>&ldquo;We&rsquo;re always thinking about durability,&rdquo; Derrick explained. &ldquo;What is durable enough so that when the contractors handle [our products], they feel good installing it? But also, when there&rsquo;s a storm, how do you make sure that your products will perform extremely well?&rdquo; Contractors need materials that install cleanly and consistently, but they also need confidence that those same materials will protect the building when conditions push the system to its limits.&nbsp;</p>

<p>USG has approached that challenge by engineering cover boards that prioritize both strength and consistency across applications. Products like Securock&reg; Gypsum-Fiber roof boards are designed with high compressive and flexural strength, helping systems better withstand wind uplift, hail impact and the realities of rooftop traffic.&nbsp;&nbsp;</p>

<h3>Future-proofing the roof system&nbsp;</h3>

<p>Durability alone isn&rsquo;t enough. As Derrick recognized, &ldquo;You may be installing a roof today, but it could be two years down the line, and the building owner might be asking &lsquo;What can I do about my electricity bill?&rsquo;&rdquo; Contractors are increasingly being asked to think long past the initial installation date. Whether it&rsquo;s adding solar arrays, additional rooftop equipment or even amenity spaces, the expectations for what a roof can support are expanding.&nbsp;</p>

<p>Derrick joked that when the industry hears &ldquo;solar ready&rdquo; it automatically hears &ldquo;cover board&rdquo; because of how well the two components go together. Having a system designed with future loads and use cases in mind allows building owners to adapt over time without starting from scratch. He shared an example of a school using its roof as a hands-on training space for students learning to install solar systems: &ldquo;You&rsquo;re going to have kids going up there every day, installing a solar system, taking it apart, installing it again, and you&rsquo;ll know the roof will continue to perform like no other.&rdquo;&nbsp;</p>

<p>All of this points to a bigger industry shift: resilience and longevity are no longer nice to have but are essential to controlling long-term costs. By extending the life of the system and reducing maintenance demands, you can help building owners see the bigger financial picture.&nbsp;&nbsp;</p>

<h3>Built with contractors in mind&nbsp;</h3>

<p>What ties all of this together is the role contractors play in shaping these solutions in the first place. From responding to extreme weather to planning for future building needs, the evolution of roofing systems is being driven by real-world challenges in the field. Through its Securock&reg; roof board portfolio, USG continues to invest in solutions shaped by contractor feedback, helping you build systems that are not only resilient, but ready for the future.&nbsp;</p>

<p><a href="https://www.rooferscoffeeshop.com/podcast/derrick-hutchinson-shaping-the-future-of-roofing-with-usg-securock"><strong>Listen to the full podcast episode to learn more about future-proofing roof systems in response to climate pressures, aging buildings and new performance demands.</strong></a></p>]]></content:encoded>
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