Early AI adopters report gains in productivity and time savings as contractors prioritize efficiency over volume.

ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today released its 2026 Residential State of the Trades Report, a survey of 1,000 residential contractors. The report finds that 74% of contractors view AI as an efficiency engine, signaling a major shift toward technology-driven operations. However, only about 25% of contractors are currently using AI, highlighting a gap between interest and adoption. Early adopters are already seeing measurable results, including 48% reporting increased productivity and 45% reporting time savings.

"The winning contractors this year won't be the ones with the longest list of potential customers,” said Amer Mkhalalati, svp and gm of residential at ServiceTitan. “They’ll be the ones who ensure every technician, every hour on the clock and every conversation with a client actually moves the needle and boosts the bottom line."

AI momentum builds as early results emerge

AI adoption is gaining traction as contractors look for ways to reduce manual work and improve performance. While only a portion of the market has fully adopted AI, 73% believe starting early creates a competitive advantage and many are prioritizing solutions embedded directly into their core platforms.

“Our customers have never been immune to industry pressures, but the difference is how they respond,” said Angie Snow, principal industry advisor at ServiceTitan. “Contractors are increasingly adopting automation and AI to run smarter, more efficient operations. Those who focus on execution and efficiency will be best positioned to grow profitably.”

At the same time, contractors are taking a measured approach. More than half report uncertainty around where to start, and others cite trust, cost and system limitations as barriers to adoption.

Despite these challenges, early adopters are already seeing tangible benefits, reinforcing AI’s role as a practical tool for improving day-to-day operations.

"AI isn’t just improving how we work. It has unlocked speed and precision at scale for us,” said Luke Peluso, technology manager at Quality Service Company. “With agentic command center tools like Atlas, we’ve been able to automate scheduling and remove bottlenecks that directly impact our productivity and decision-making. Now nearly 30% of our bookings flow end-to-end without any human involvement from call to schedule dispatch. This technology has fundamentally changed how we operate daily and will continue to reshape the industry by setting a new standard for execution.”

Growth remains a priority, but the strategy is changing

While 66% of contractors still cite revenue growth as their top priority, the path to achieving that growth is evolving.

Customer retention (53%) now significantly outweighs new customer acquisition (31%), signaling a shift toward maximizing the value of existing customers rather than chasing volume. This reflects a broader industry transition: growth is no longer driven by adding more jobs, but by improving execution across every part of the business.

Cost pressures shift focus to efficiency

Contractors are facing increased pressure on margins as labor, overhead, and material costs continue to rise. 60% cite labor and overhead as the biggest risks to their business, while labor shortages remain a persistent challenge.

In response, contractors are focusing on improving operational efficiency rather than relying solely on pricing or hiring to protect margins.

Winning comes down to speed, trust and convenience

In a competitive market, execution after the lead comes in is becoming the primary differentiator.

More than half of contractors respond to new leads within the first hour, while delays in response time can result in lost business. At the same time, customers increasingly expect transparency, speed and convenience throughout the buying experience.

This shift highlights the importance of tools and processes that enable contractors to respond faster, communicate clearly and convert more opportunities into revenue.

Execution becomes the industry’s competitive advantage

With most contractors operating within similar margin ranges, differentiation is no longer driven by demand alone. Instead, success is increasingly defined by how effectively contractors manage their operations.

Those who can improve technician productivity, streamline workflows and gain real-time visibility into performance are better positioned to grow profitably in a constrained environment. As AI adoption continues to expand, competitive advantage will increasingly depend on how well contractors integrate technology into their day-to-day operations.

To view the full findings and key takeaways, download ServiceTitan’s 2026 Residential State of the Trades Report here.

About the research

The survey was conducted on behalf of ServiceTitan by Thrive Analytics, an independent third-party research provider and a leading digital marketing research firm, polling 1,000 residential owners, executives, general managers and directors. This research is for informational purposes only and ServiceTitan provides no assurances (express or implied) with respect to the accuracy of the survey data. Forward-looking economic and industry outlooks represent the views of the survey respondents, and may not represent the view of ServiceTitan or its affiliates. Forward-looking statements are subject to risks, uncertainties and assumptions that may cause actual results to differ materially from those expressed or implied.

About ServiceTitan

ServiceTitan is the software platform that powers trades businesses. The company’s cloud-based, end-to-end solution gives contractors the tools they need to run and grow their business, manage their back office and provide a stellar customer experience. By bringing an integrated SaaS platform to an industry historically underserved by technology, ServiceTitan is equipping tradespeople with the technology they need to keep the world running.

National roofing leader standardizes operations across more than 80 locations while investing in AI and enterprise technology to define the industry’s future.

ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today announced the continued success and technology partnership of its customer, Best Choice Roofing, one of the largest residential roofing companies in the United States. As the company celebrates surpassing one billion shingles installed throughout its history, Best Choice is leveraging ServiceTitan’s enterprise-grade platform to standardize operations, support continued expansion across its national footprint and advance its long-term technology and AI strategy.

“The roofing industry is entering a new era defined by scale, data and intelligent automation,”  said Nina Katsman, gm of Exteriors at ServiceTitan. “Best Choice Roofing isn’t just growing; they are building a modern roofing enterprise designed for long-term leadership. By standardizing on ServiceTitan, they’re creating the operational clarity, real-time visibility and technology foundation needed to move faster, operate smarter and continue raising the standard for the industry.” 

Founded in 2009, Best Choice Roofing has experienced significant growth over the past decade, expanding to over 80 locations across more than 25 states and completing more than 150,000 roofing projects nationwide. The company has developed a reputation for quality workmanship, strong team culture and a customer-first approach that continues to drive its national expansion.

“ServiceTitan provides the technology foundation that allows us to operate more efficiently, make smarter decisions with data, and support our teams as we continue to grow,” said Bryce Barnett, ceo of Best Choice Roofing. “Reaching one billion shingles installed is a milestone that reflects the trust customers place in us, and we believe this partnership positions us to continue raising the standard for roofing companies nationwide.”

ServiceTitan has supported Best Choice Roofing’s growth by enabling standardized workflows across its distributed operations, providing real-time visibility into performance and improving efficiency across sales, production and customer engagement processes. With purpose-built capabilities for roofing contractors, along with enterprise-grade reliability, security and reporting, ServiceTitan provides the foundation for multi-location operators to scale consistently while maintaining strong customer experiences.

Best Choice Roofing is investing in advanced technology and artificial intelligence to further enhance productivity, streamline workflows and support data-driven decision-making across the organization. By leveraging ServiceTitan’s expanding technology ecosystem, the company is positioning itself to remain at the forefront of innovation within the roofing industry.

For more information about ServiceTitan, visit https://www.servicetitan.com.

About ServiceTitan

ServiceTitan is the software platform that powers trades businesses. The company’s cloud-based, end-to-end solution gives contractors the tools they need to run and grow their business, manage their back office, and provide a stellar customer experience. By bringing an integrated SaaS platform to an industry historically underserved by technology, ServiceTitan is equipping tradespeople with the technology they need to keep the world running.

About Best Choice Roofing

Founded in 2009, Best Choice Roofing is a nationally recognized roofing contractor specializing in roof repair and replacement services. With a commitment to customer satisfaction and an award-winning team, BCR has completed over 150,000 roofing projects and continues to grow as one of the leading roofing companies in the United States.

By Jesse Sanchez. 

New survey data highlights response-time opportunities and why contractors are prioritizing speed-to-lead. 

For roofing contractors focused on growth, one of the clearest opportunities to take advantage of may be improving how quickly they respond to new inquiries. In this episode of Roofing Road Trips®, host Megan Ellsworth spoke with Keegan Engelbrecht of ServiceTitan about findings from the company’s third annual Roofing and Exteriors Market Report. Among the data points discussed, one stood out: “61% of contractors take over two hours to follow up on a lead,” Keegan said. 

That number represents a major opportunity. In competitive markets, homeowners and property managers often reach out to multiple companies at once. The contractor who responds first not only captures attention but also establishes trust and momentum. As Keegan explained, many contractors aim to be “the very first phone call, the very first text message, the very first action that's taken from somebody reaching out.” Achieving that goal can create immediate separation in crowded markets. 

The challenge is less about commitment and more about logistics. Inquiries frequently arrive outside traditional business hours. “Those leads aren't always coming in during business hours,” Keegan said, noting that evenings and weekends are common times for homeowners to submit requests. Without structured systems in place, those leads may wait until the next workday for follow-up. 

That reality is driving contractors to refine their workflows. Many are implementing tools that acknowledge inquiries instantly and route them through automated processes. Whether through calls, text messages or emails, the focus is on maintaining communication from the first touchpoint. 

Contractors who tighten their response window position themselves to convert more opportunities and deliver a stronger customer experience. As Keegan noted, those who improve response time “are immediately separating themselves from the competitors in their respective markets.” 

Listen to the podcast or Watch the interview to learn more about how improving speed-to-lead can help roofing contractors win more jobs, strengthen customer trust and create measurable separation in competitive markets! 

By Jesse Sanchez. 

With the continuous rise of artificial intelligence, contractors understand the benefit and see promise, but some struggle defining clear paths toward practical, profitable integrations. 

According to a ServiceTitan report conducted by Thrive Analytics, contractors across multiple trades recognize artificial intelligence (AI) is approaching daily operations but remain uncertain how to proceed. The survey of 1,032 businesses across multiple trades shows 60% are familiar with AI, yet 72% believe it matters without fully understanding how it applies. Vincent Payen, senior vice president of product at ServiceTitan, framed the moment as a transition rather than a trend. “The survey suggests too many still see AI as a discretionary, marginal thing to do in very targeted areas,” Vincent said. The report positions automation as a structural shift rather than a limited toolset. 

Adoption patterns reveal a divide between early adopters and cautious observers. 12% have embedded AI into core workflows, while 34% are experimenting with select tools. Another 41% remain in a wait-and-see posture, reflecting concern over training and system complexity. Vincent noted that stumbling early can accelerate long-term progress for contractors willing to experiment. “You have to be okay with some imperfections and stumbling early on,” he shared. The data suggests that commercial firms are moving faster than residential counterparts. 

Current AI use centers on administrative and customer-facing functions with measurable return. Scheduling, billing and reporting represent the most common applications, followed closely by marketing and sales tasks. 62% of early users report efficiency gains, with nearly two-thirds saving three or more hours each week. “As AI augments human productivity and fills capacity gaps, the immediate impact is on operational efficiency,” Vincent said. These gains position automation as a capacity solution rather than a labor replacement. 

Barriers remain rooted in people and process more than software. Contractors cite lack of training, unclear return on investment and integration challenges as primary obstacles. Embedded solutions within existing platforms are preferred over standalone tools, suggesting trust in familiar systems. “With AI, every part of your business will fall into one of three categories: fully automated, human with AI help or just human.” Vincent said. The report concludes that practical adoption will define competitive advantage. 

Learn more about contractor automation trends shaping trade businesses nationwide through the full industry survey report!

By Jesse Sanchez. 

By moving to ServiceTitan, WeatherPro Exteriors boosted accountability, empowered field teams and turned call data into a strategic asset. 

In this episode of the Roofing Road Trips® podcast, WeatherPro Exteriors’ VP of Marketing and Innovation, Andrew Mussio, shared what really changes when a roofing contractor shifts from disconnected tools to an integrated platform like ServiceTitan. The difference is less about fancy features and more about finding clarity, accountability and speed. 

Andrew’s biggest frustration with legacy systems will sound familiar to many contractors. “One of the biggest things that I've found is how everything was uncertain, right? Your data, your reporting, all the different tools you're using. If they're not integrated, there's this uncertainty,” he explained. That uncertainty gives everyone an easy out from being placed with blame or being held accountable. 

The issue with using non-integrated systems doesn’t stop there. A lack of accuracy and clarity in your data can cause a ripple effect of errors. When numbers don’t line up across systems, even basic reports lose their power. He explained that, often, this inconsistency becomes, yet again, a way to make excuses for any errors that may occur as a result of bad data. 

He contrasted these negatives of legacy systems with the opposite experience of running everything on a single platform. The difference was night and day. “One of the great things that ServiceTitan has is that so many tools are integrated,” he explained. Instead of juggling multiple logins and spreadsheets, the WeatherPro team can see operations in one place and trust what they see. That foundation supports everything from marketing and spending decisions to production coaching. 

Choosing ServiceTitan was an obvious choice after comparing other systems on the market. “We did our due diligence. We checked out some other platforms and, again and again, we ran into the same roadblocks of ‘this isn’t here, that isn't there,’” he said. The differences went far beyond the software. 

He pointed to the peer community as one of the strongest advantages of going with ServiceTitan. Customers openly compare notes and share playbooks. “They're open books. It's all about networking,” he added, noting how valuable that transparency is for contractors who might otherwise feel isolated in their markets. 

WeatherPro Exteriors’ experience shows just how much can change for the better when data, field tools and communication all run through one reliable system. With clearer reporting, stronger accountability and a community willing to share what works, the company has been able to move faster and make smarter decisions. For contractors weighing their next step, Andrew’s insights make the case that an integrated platform is more than a software upgrade. It is a way to tighten operations, support the people doing the work and unlock opportunities that were easy to miss before everything lived in one place. 

Listen to the podcast to learn more about ServiceTitan and integrated platforms for roofing contractors!

By Jesse Sanchez. 

Survey data shows contractors are prioritizing reputation, efficiency and technology as competitive pressure intensifies nationwide. 

In its 2026 Roofing and Exteriors Market Report, ServiceTitan surveyed more than 1,000 U.S. roofing and exterior contractors to gauge business direction. The findings show an industry entering 2026 with confidence while wrestling with familiar cost realities. Nearly seven in 10 companies expect revenue growth, yet one-third report earnings before interest, taxes, depreciation and amortization between 6% and 15%. That tension between top-line optimism and thin margins frames many of the operational choices contractors now face. Rather than relying on volume alone, many firms are focusing on tightening estimating accuracy, improving job costing visibility and standardizing how work moves from sales to production to final invoice. In other words, growth is still the goal, but it is being supported by cleaner processes, clearer accountability and day-to-day discipline that protects profit on every job. 

Price alone is steadily losing ground as the primary selling tool as competition tightens, according to the survey results. Contractors are recognizing that competing on dollars alone often turns into a race that erodes margins instead of strengthening them. Instead, reputation now leads the list of differentiators, cited by 59% of respondents, with transparent communication close behind at 47%. That shift reflects a broader recalibration in how roofing businesses define value. Professionalism, follow-through and clear expectations are no longer viewed as extras; they are measurable advantages that influence reviews, referrals and repeat business. 

Contractors increasingly see customer experience not as a marketing concept but as a margin strategy. When overhead costs continue to rise and pricing flexibility narrows under labor and material pressures, trust becomes the stabilizer. Clear proposals, consistent updates and dependable jobsite performance give customers confidence, reduce disputes and help firms protect profit per project without relying solely on higher bids to carry the load. 

Technology is moving from a supportive role to a core management system in daily operations as contractors prepare for 2026. Production management features within software programs are the deciding factor in which system gets purchased for nearly half of surveyed firms, while automation and artificial intelligence have gained ground as required capabilities. Adoption is strongest among established and mid-market companies seeking tighter coordination from lead intake through project closeout. The report also notes a growing use of large language model tools alongside integrated platforms. Together, these tools reflect an industry trading isolated fixes for connected processes that reduce waste and speed up response. 

Learn more about the survey’s findings and what they signal for roofing operations nationwide in the year ahead!

Roofing & exteriors contractors are doubling down on efficiency to cut costs, but with 79% not using AI or external LLMs, a key link in their strategy is missing.

ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today released its 2026 Roofing & Exterior Market Report, a study of more than 1,000  residential and commercial roofing-focused companies offering gutters, siding, windows, metal roofing, doors, garage doors and restoration services. The report finds that 75% of contractors expect revenue growth in 2026 and 74% anticipate higher profits, yet profitability remains constrained, with one-third reporting EBITDA margins between 6% and 15%. These findings highlight the need to unlock efficiencies that support scalable growth and combat cost pressures. The report showed that most contractors have yet to adopt the AI and external LLMs that could help.

“Persistent cost inflation and labor constraints continue to challenge contractors as they look ahead to the new year, and they likely won’t go away any time soon," said Vishal Laddha, senior director of exterior strategy at ServiceTitan. "To grow profitably in this environment, contractors have to adjust their playbook and focus on efficiency, smarter resource allocation and technology that helps them do more with less. AI is a practical tool and when natively embedded into software, it provides contractors with a frictionless way to mitigate the day-to-day challenges that limit revenue growth and key business wins."

AI is a priority, but mostly still sitting on the sidelines

While AI and automation capabilities are increasingly prioritized in tech purchasing decisions for 21% of surveyed contractors, only a minority are actively using them. Businesses 15 years and older, as well as mid-market contractors, show the fastest adoption of AI large-language-model (LLM) tools such as ChatGPT or Gemini. Still, broader usage remains limited, with only 4% using AI features built directly into their CRM, and 25% use external LLM tools. This gap highlights a significant opportunity for contractors to adopt CRMs with embedded, native AI that can leverage contextualized business data. The underutilization of AI highlights a significant opportunity to improve productivity at a time when margins are under pressure.

Cost pressures threaten business growth and profitability

According to more than one-third of contractors (39%) surveyed, rising labor and overhead costs are the primary business threats to these businesses. For 34% of contractors, these challenges are further exacerbated by sustained skilled-labor shortages, while one quarter are concerned about an economic recession. In light of these challenges, 60% are focused on optimizing labor costs, 45% on material costs and 41% are also focused on marketing efficiency. 

Differentiation, speed and professionalism are defining competitive advantages

Under current market pressures, differentiation is no longer optional. According to survey respondents, the top three differentiators are reputation (59%), transparent communication (47%) and exceptional customer service (43%). 

The market is redefining what exceptional customer service looks like, with speed and professionalism becoming table stakes. Only 16% of contractors follow up with homeowners the same day for unsold estimates, despite most leads expecting rapid re-engagement. While most contractors (67%) have adopted this approach, nearly one-third (32%) have not, highlighting both a clear technology gap and a significant opportunity. 

Technology adoption is accelerating signaling a move toward full workflow orchestration 

The report shows that contractors are prioritizing minimal friction, automation and efficiency, with technology investments shifting toward platforms that support production management and operational scale. The top three decision drivers for technology purchases include robust production features (47%), ease of use (29%) and workflow configurability (24%). 

Diversification is reshaping growth across the sector 

Next year, contractors surveyed see the biggest opportunities in customization (40%), expanding into new trades (36%) and digital transformation (34%). Together, these trends signal a move toward more personalized offerings, diversified services and tech-forward business models. 

Additionally, insurance work remains a large but challenging part of the roofing industry with 40% of contractors participating in insurance work, but claims complexity (47%) and adjuster delays (36%) creating real operational drag. This underscores another opportunity for contracting businesses to leverage AI-enabled tooling to speed up estimates, cut manual entry and keep projects on track from inspection to invoice.

To view the full findings and key takeaways, download ServiceTitan’s 2026 Roofing & Exterior Market Report here. 

About the research

The survey was conducted on behalf of ServiceTitan by Thrive Analytics, an independent third-party research provider and a leading digital marketing research firm, polling more than 1,000 residential and commercial roofing-focused companies. For the purposes of this survey, an “exterior and roofing business” is defined as diversified exterior providers offering gutters, siding, windows, metal roofing, doors and restoration services with revenue exceeding $5 million. This research is for informational purposes only and ServiceTitan provides no assurances (express or implied) with respect to the accuracy of the survey data. Forward-looking economic and industry outlooks represent the views of the survey respondents and may not represent the view of ServiceTitan or its affiliates. Forward-looking statements are subject to risks, uncertainties and assumptions that may cause actual results to differ materially from those expressed or implied.

About ServiceTitan

ServiceTitan is the software platform that powers trades businesses. The company’s cloud-based, end-to-end solution gives contractors the tools they need to run and grow their business, manage their back office and provide a stellar customer experience. By bringing an integrated SaaS platform to an industry historically underserved by technology, ServiceTitan is equipping tradespeople with the technology they need to keep the world running.

From Automated Accounts Payable to faster payments in the field, ServiceTitan simplifies contractor financial operations.

ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today announced the introduction of its Accounts Payable (AP) Automation and a significant expansion of its fintech suite, including Tap to Pay for seamless Mobile payments and Integrated Financing. Built directly into the ServiceTitan platform, these capabilities automate back-office workflows, speed up field payments and simplify financing within a single, unified system. 

“Contractors shouldn’t have to rely on disconnected tools to manage critical financial workflows,” said Rahul Hampole, vice president, product and general manager of Fintech at ServiceTitan. “The natively integrated, AI powered ST Accounts Payable solution transforms AP workflow and delivers true end-to-end visibility across business operations. When combined with our integrated Payments and Financing products, our customers can eliminate friction in the field and gain more financial control in the office.”

By consolidating accounts payable, payments and consumer financing into a single platform contractors already trust, ServiceTitan can remove friction across the entire financial lifecycle. Back-office teams can automate time-consuming AP workflows, technicians can accept payments faster in the field and sales teams can offer flexible financing options — delivering faster payments, improved visibility and scalable growth.

Built specifically for contractor purchasing workflows, AP Automation leverages AI to connect bills directly to jobs, vendors and purchase orders inside the ServiceTitan platform, giving teams clearer visibility into cash flow and financial operations. Bills are captured through an automated inbox and matched to receipts and purchase orders, while three-way matching helps reconcile discrepancies. 

“As a Controller, ServiceTitan’s Payables Inbox and three-way matching have been a game changer for strengthening AP processes, inventory and job cost controls. Once a vendor invoice is scanned, it automatically attaches to the bill, saving significant time and reducing manual handling,” said Rose Picard, controller at Besser Garage Doors. “The OCR functionality minimizes data entry and errors, while three-way matching helps us catch receiving, pricing and inventory discrepancies early. That accuracy flows directly into more reliable job costing, giving operations teams clearer visibility into true job margins. With more accurate margins, we’re able to identify issues faster, make pricing or operational adjustments sooner and ultimately protect and improve profitability.”

Tap to Pay on Mobile enables technicians to accept contactless payments in seconds using compatible mobile devices — supporting physical credit and debit cards, as well as digital wallets like Apple Pay — without the need for additional hardware. This reflects growing consumer demand for faster, more convenient and secure payment experiences, while helping contractors reduce delays between job completion and payment. ServiceTitan Payments customers get paid 40% faster on average than non-ServiceTitan Payments customers, based on average time from invoice date to payment date. 

“Before Tap to Pay on Mobile, most of our payments were manually keyed in as card-not-present transactions, which meant higher processing costs and unnecessary friction for our technicians,” said Joe Hoffmann, managing owner at Hoffmann Brothers. “By moving to Tap to Pay on Mobile, we’re shifting more transactions to card-present payments, simplifying the process for our field teams and projecting meaningful annual savings. It’s been a win for our business, our technicians and our customers.”

Integrated Financing in ServiceTitan’s Field Management App leverages AI to enable ServiceTitan customers to manage the full financing process, from prequalification through funding, directly within the platform contractors already use to run their business. Designed specifically for in-field contractor workflows, our new unified application waterfall connects first-look, second-look and no-credit options from financing partners, making it easier for trades businesses to offer flexible payment options and close jobs more efficiently. This new unified application waterfall has an approval rate as high as 94%. 

As consumer expectations continue to evolve and contractors seek more efficient ways to manage increasingly complex financial operations, ServiceTitan’s expanded fintech suite reinforces its position as an all-in-one platform purpose-built for the trades.

Click here to learn more about ServiceTitan’s AP Automation solution.

About ServiceTitan

ServiceTitan is the software platform that powers trades businesses. The company’s cloud-based, end-to-end solution gives contractors the tools they need to run and grow their business, manage their back office and provide a stellar customer experience. By bringing an integrated SaaS platform to an industry historically underserved by technology, ServiceTitan is equipping tradespeople with the technology they need to keep the world running.

By Emma Peterson. 

Honor the past, celebrate the present and get ready for the future at this year’s NWIR conference!  

Originally conceived in 2014, but officially founded in 2016, the National Women in Roofing (NWIR)'s goal has always been to support the women “breaking [the stereotype that the roofing industry is geared towards men] by pursuing a variety of career paths and demonstrating that a diverse industry is a stronger industry.” One of the ways they work towards fulfilling that mission is by hosting their annual conference, NWIR Days!  

NWIR Days is an event always full of opportunities for attendees to not only network and learn together, but to build each other up and create a stronger community of roofers. This upcoming NWIR Days will be hosted from January 17-18, 2026, at the Sahara Hotel in Las Vegas, Nevada. Keep reading to learn more about the special events, keynotes and sessions happening at the upcoming conference! 

Special events 

On Saturday, January 17, attendees can attend one of two luncheons hosted by the DEI Committee and the NWIR Hispanic Council. Following lunch, attendees can choose from a variety of education sessions presented in Spanish or the inaugural Council Leader Training session. That evening will feature an optional ticketed event themed “Starry, Starry Night.” This is a great way to catch up with old friends and make new ones while celebrating 10 years of NWIR! The welcome event runs from 6 p.m. to 8 p.m. 

Day two is the “main event” and includes an exciting Grand Opening Kickoff Celebration marking NWIR’s incredible 10 years of existence! From speaking with the founders about the organization’s beginnings to looking ahead at the new areas of focus for 2026, this celebration will be a great way to learn more about NWIR.  

More highlights of the day include three blocks of informative education sessions and the 2026 Awards Luncheon featuring the 2026 World Awards and Rising Star winners. Later in the day, CertainTeed and QXO are hosting a networking event including refreshments and the QXO Challenge – A fun challenge/race that attendees can take part in and win prizes! 

Finally, the 2026 conference will end with the Closing Ceremony thanking outgoing chair Christee Roberson and installing new chair, Christine Mockenhaupt! 

Check out the full event schedule.

Education sessions 

This year’s conference boasts over a dozen different sessions across three blocks on Sunday, January 18, 2026. We can’t cover them all, but we wanted to highlight some of the ones that Coffee Shop crew members and customers are a part of:  

• Roofing is like a sandwich – Understanding the basics: Taught by Lynn Picone and Kimberly Santiago of GAF, this foundational course is perfect for anyone who is new to the roofing industry looking for a fun way to gain “essential knowledge of roofing systems, materials, terminology and common practices.” 
• Bridge the gap with your content – How to create videos that convert: In the modern era, video and visuals are the language of modern marketing. In this session, our very own Heidi J. Ellsworth will moderate a discussion all about building engagement and trust with an audience through video.  
• Strong teams and tough conversations – A panel discussion: Featuring Maya Irizarry of Solutions by Maya, LLC, Dave MacLean of the Certified Contractors Network and Elise Schmidt of Benchmark, Inc., this panel will dive into ways to strengthen your team with key communication tools. 
• Build loyalty, not turnover – Supporting working parents in roofing: Presented by the NWIR DEI Committee and moderated by The Coffee Shops’ Megan Ellsworth, this panel will talk about how you can support your employees as they navigate one of life’s biggest challenges – parenting.  
• Shark tank savvy: Software tools to help you up your game – Maureen Greeves and Mardee Billingsley of Tremco will dive into how contractors can use SafetyCulture, Smartsheet and 0365 Power Apps to make their operations more efficient.  
• What roofing can learn from HVAC and technology – In a session all about operational efficiency and service-based models, Sue Drummond and Angie Snow from ServiceTitan share what we can learn from the HVAC and tech sectors. 
• Speak up, show up: Building confidence in work and life – Whether you are asking for a raise at work or setting a personal boundary, Mandy Mcintyre (Level-Up Consulting) wants to help you find the language and mindset to stand tall.  

Explore all the education sessions.

Registration for NWIR Days 2026 is now open! There is also a special room block available at the Sahara for attendees. 

By Brendan Meyer. 

How LB Capital turned a small roofing shop into a 200 percent success story with ServiceTitan. 

When LB Capital steps into a roofing business, the trajectory changes fast. The company is known for transforming shops with a level of precision and momentum that sets a new bar, and ServiceTitan sits at the center of that push. Their latest win, a roofing shop that surged in growth by 200 percent in a single year, shows what happens when data, discipline and the right technology align. For LB Capital, ServiceTitan is not just software. It is the engine that helps their teams scale with confidence and proves what smart investments can do. 

Built to sell 

LB Capital’s motto is “Build it to sell it.” That’s because the company sells its shops to private equity roughly 16 months after acquiring them. 

As for the build part? The first thing they do after acquiring a shop is put them on ServiceTitan. “It's non-negotiable,” Mesaris said. 

That’s what happened with Munz Roofing and Siding. LB Capital acquired the shop in July 2023, then rolled up two other roofing shops with it. At the end of ‘23, Munz had $7.44 million in revenue.  

Now? The shop is pacing at $24 million for 2024.  

“Everyone’s jaw drops at the Munz scale,” Mesaris said. “Munz was really built on ServiceTitan.” 

Mesaris said the most critical feature of the software is the reporting and data capabilities. But that’s far from the only one. 

• Enterprise Hub: For starters, Enterprise Hub allows LB Capital to manage and scale all of its different locations.  
• Customer communication: LB Capital leans on ServiceTitan for customer outreach. “We use Marketing Pro for all of our email efforts. Our review requests are automated. (We use) SMS text messages for sending out (customer) invoices, for any balance due,” Mesaris said. 
• Accounting: “We use ServiceTitan for all of our accounting,” Mesaris said. “We do all of our batching and porting into QuickBooks from ServiceTitan. It’s pretty mind-blowing that we can utilize (accounting) with ServiceTitan.” 
• Dispatch Pro: “Dispatch Pro takes the AI data with (the) success (of our technicians), how we rank the job priorities and assigns all the calls for us.” 

And that’s not even half of it. 

“All the features that ServiceTitan offers come together and create this monster of a sales organization,” Mesaris said. “Tracking, call booking rates, conversion rates. The data is really what drives the organization to make its next best decision.” 

CRM of choice 

For years, HVAC and plumbing have been the darlings of the private equity space. Now, roofing is the next big thing. 

“(For Munz), a valuation of a company of that size, we're looking at 8x-10x on EBITDA (Earnings before interest, taxes, depreciation and amortization),” Mesaris said. 

With Munz’s extreme success, LB Capital is now repeating the same process for its other roofing shops. And it's working. LB Capital recently started Roofing Pups, which has five locations under its umbrella. 

“Some of those branches already have $1 million (revenue) months. And some of them are only three months old,” Mesaris said. “We perfected the process.” 

Mesaris said that at first, the team at LB Capital estimated that Roofing Pups had a $100 million dollar valuation. 

“Now, it's probably looking at a $300 million valuation,” she said. 

Mesaris shared that stat on her call with the roofing shop owner who was on the fence about ServiceTitan. She also challenged him with two closing points. “If you want to know how to drive your business in the right direction, you need the data from ServiceTitan,” Mesaris said. “And if you plan to scale and exit your business to private equity, that's the only thing that they're looking for. 

“It's the CRM of choice.” 

Original article source: ServiceTitan