By Jessica Bravo. 

A look back at one of the top events for commercial roofing service professionals. 

From March 2–4, RoofersCoffeeShop® attended ServiceCon 2026 in Houston, Texas, an event dedicated to helping commercial roofing professionals strengthen and grow their service departments. 

Conversations with industry leaders 

Megan Ellsworth spoke with several industry experts about the future of roofing service and the importance of strong operational systems. 

Chad Westbrook from Service Alignment shared insights on aligning service operations for long-term success. 

Cody Kline from CommercialRoofer.com, joined by his eight-year-old son Jagger Kline. 

Other conversations included Tracey Donels from Service First Solutions, Bryan Mitchell from Service AdvantEdge, Luke McCormack of Roofing Talent America and Emmitt White from Tidewater Roofing and Rapid Roof Care. 

Collaboration and networking 

The event also included peer groups and breakout workshops where attendees had the opportunity to ask industry leaders their most pressing questions. These sessions gave contractors and business owners actionable ideas they could bring back to their companies to strengthen and expand their service offerings. 

Contractor panel 

The event featured interviews, networking opportunities and a contractor panel moderated by Megan Ellsworth. Attendees shared ideas, discussed challenges and learned how service divisions can become a powerful driver of business growth. 

For many contractors and roofing business owners, developing a strong service program has become a gateway to scaling their businesses. ServiceCon brought together experienced leaders in the industry who shared practical strategies and real-world lessons on building successful service operations. 

Events like ServiceCon show how collaboration and open conversations within the industry can lead to real results. 

Be sure to watch all of the interviews from ServiceCon 2026 and stay tuned for updates on the next event.

By Emma Peterson. 

Join hundreds of service-focused leaders in Texas this March for ServiceCon 2026! 

For many contractors and roofing business owners, service has provided a gateway to business growth and scaling. Interested in how it can help your business? The best place to learn more is ServiceCon 2026!  

This year’s show will be hosted March 2–4, 2026, at the Westin at the Woodlands in Houston, Texas and feature everything from peer groups and breakout workshops to keynote speakers and an expo hall. By the time you’re heading home on the fourth, you will have actionable strategies “to scale your service division, streamline operations and unlock new revenue streams.” 

Do not miss this chance to learn directly from the experts shaping the future of service and roofing. Here are some of the leaders you will hear from at ServiceCon 2026:  

• Cody Kline: Founder of CommercialRoofer.com, Cody has experience helping roofers across North America improve operations and service strategies.  
• Like McCormack: Luke’s work with Roofing Talent of America focuses on hiring strategically and developing leaders that can help companies grow.  
• Chad Westbrook: As the founder of Service Alignment, Chad is positioned perfectly to guide contractors through key growth stages with practical, system-focused strategies. 
• Tracey Donels: In his work as founder of Service First Solutions, Tracey helps roofers streamline their service operations through development of structured, efficient processes. 
• Bryan Mitchell: The founder of Service AdvantEdge, Bryan uses decades of industry experience to help contractors build scalable, profitable service divisions. 
• Will Riley: As founder/CEO of Centerpoint Connect and the host of ServiceCon, Will is an invaluable resource when it comes to streamlining and elevating service operations across the industry.  
• Emmit White: Emmit brings real-world experience to the conversation as he leads Tidewater Roofing and Rapid Roof Care’s service-focused operations.  

Register today to hear from these experts and more! Your admission ticket includes access to all conference sessions, the welcome party (and drink tickets), lunch and breakfast for both conference days and access to the expo hall. 

By Jesse Sanchez. 

Industry leaders explain why service models build enterprise value, resilience and long-term contractor relevance nationwide. 

In this episode of Roofing Road Trips®, Cody Kline, founder of CommercialRoofer.com, joined host Karen Edwards to examine the importance of service divisions and preview what that mindset looks like in practice at ServiceCon. Cody described service as a central part of building value in your business, and making strategic shifts in how you manage your company’s service operations can make all the difference in your success. From his years of experience navigating mergers and growth cycles, Cody had a wealth of insights to share, emphasizing long-term planning and investing in service departments as a way forward. “It’s the difference between a hobby business and a real business,” Cody said. Service creates recurring revenue instead of one-time transactions that end after installation. Roofing customer acquisition costs are high, making single-project relationships inefficient over time. Service allows contractors to capture value across a roof’s full life cycle, creating relationships that last. 

He emphasized that roofs function as long-term assets, requiring ongoing attention, meaning there’s plenty of proactive maintenance opportunities with each customer’s roof. “The roof is a life cycle,” Cody explained. Reactive leak calls open doors, but broader inspections create lasting partnerships. Contractors who inspect entire systems gain credibility and reduce future failures. That approach supports owners, asset managers and contractors simultaneously. 

Service-based models can be a lifeline for many contractors during economic uncertainty.. Building owners may delay replacements, but leaks never remain optional. “They’re never going to stop fixing the leaks,” Cody noted. Therefore, service departments remain active even when capital projects pause. The investment in service departments have, historically, shown opportunities to gain market share for contractors who adapted such strategies. Scaling service requires intention, not improvisation, added Cody. Cody warned that staying reactive becomes an operational anchor. “It’s not either or,” Cody cautioned that remaining purely reactive can limit long-term growth. Instead, he encouraged contractors to use leak calls as entry points for more structured, proactive systems. Establishing clear service offerings, routine inspection programs and defined sales processes early helps companies scale more effectively. Over time, he noted, separating service and sales roles leads to stronger performance than relying on blended responsibilities. 

ServiceCon, set for March 2–4, 2026, in Houston, Texas, will bring the industry’s service-focused conversations into one dedicated space. The event centers on maintenance and service-driven business models, offering contractors a forum to sharpen strategy rather than shop for products. Cody characterized the gathering as “truly like a mastermind,” built around shared learning instead of sales pitches. Participants are expected to include company owners, technicians and sales leaders, all focused on aligning their teams around long-term service growth. 

Use promo code ROOFERSCOFFEE15 for 15% off registration pricing available now.

Listen to the podcast or Watch the conversation to learn more about service-driven roofing strategies and ServiceCon registration details!

By Jesse Sanchez. 

On a job site, the difference between chaos and control is rarely the crew producing the work, but the process behind what they’re doing. 

Most service departments don’t fail in a single moment. They slowly unravel. Follow-ups start slipping. Tickets get closed without full documentation. Invoices trail behind the work. Technicians complete solid repairs, yet customers still feel uncertain because no one connects the work to what actually matters to their business. 

That disconnect is what Chad Westbrook has spent his career addressing. 

As the founder of Service Alignment and a longtime commercial roofing operator, Chad learned early that service only becomes reliable when it’s built as a system. Not a reaction. Not a scramble. A repeatable operating model that holds up when weather hits, volume spikes and pressure increases. 
 
The philosophy is simple but disruptive: nobody cares about the roof itself. They care about what the roof is doing for their business (protecting it). 

That mindset reshaped how Chad helped contractors rebuild their service operations. Service stopped being a series of emergency calls and started functioning like an operating system. One designed to create consistency, accountability and trust at scale. 

Over the past two decades, Chad has helped contractors build and grow service departments from the ground up into multi-million-dollar operations. In one case, a service division scaled to $4 million in service revenue in just 18 months after establishing clear dispatch rules, standardized documentation and defined ownership of follow-up. The work didn’t change. The structure behind it did. 

In another organization, national accounts grew to $18 million by tightening handoffs between field and office and standardizing the service experience across multiple markets. The team didn’t work harder. They worked with clarity and confidence. Customers felt the difference, margins stabilized and leadership stopped managing chaos. 

This is the core of Service Alignment’s approach: connecting what happens in the office to what happens on the roof so service becomes proactive, profitable and predictable. 

At ServiceCon 2026, Chad will break down the most practical levers behind that transformation. Attendees will learn how dispatch decisions quietly affect margins, how invoicing systems reinforce or erode accountability and what changes when technicians are trained to communicate in business terms instead of roofing terms. These aren’t theoretical concepts. They are systems designed to survive real jobsites and real-world pressure. 

ServiceCon takes place March 2–4, 2026.

For those looking to take service even further, Chad will also present the career ladder framework that allows companies to promote from within, retain their top performers and turn service into a long-term talent engine instead of a revolving door. 

Learn more about Chad Westbrook’s ServiceCon 2026 session and how disciplined service systems reshape roofing businesses!

By Jesse Sanchez. 

There is a moment when a room gets quiet, not because no one has anything to say, but because everyone is listening. 

This Roofing Road Trips® podcast begins the way many roofing stories do, with memory. Will Riley remembers being a kid, riding along while his father pointed out roofs he had installed. Years later, that same instinct to notice the craft behind the work shaped his path through software, service operations and eventually ServiceCon. 

ServiceCon is not a conference built to impress from a stage. It is built to hold space. The first gatherings started small at first – about 40 people in a room. Enough to feel each other brainstorming, enough to recognize that service, long treated as an afterthought, needed a place to stand on its own. 

The service side has always been busy, but rarely unhurried enough to talk to itself 

ServiceCon exists because service leaders are often solving problems in isolation. Margins, staffing, retention, workflow. All of it matters, but rarely at the same time, in the same room. 

That is the gap Will saw. Not a lack of information, but a lack of shared reflection. 

“You come back refreshed and ready to take it to the next step,” Will said. “That’s what happens when you get away and talk with people who are carrying the same weight.” 

This year, that conversation grows. 

Workshops are replacing presentations, because listening is not the same as building 

ServiceCon 2026 moves to The Woodlands, Texas, March 2–4, with longer, workshop-driven sessions designed for implementation, not inspiration alone. Ninety-minute working blocks replace quick-hit talks. One focuses on career ladders for service technicians, mapping growth, compensation and retention with clarity instead of guesswork. 

Peer groups expand, conversations inspire and content deepens. Speakers are asked for new material, not recycled slides. The goal is simple and difficult at the same time: send people home with something they can actually use. 

“It isn’t a standard conference,” Will said. “It’s a type of conference that you can attend and then leave with action items. Being able to record next action steps that you could take back and actually implement.”   

When it comes together, it feels less like an event and more like a long-awaited meeting 

Will compares it to game day. All the preparation disappears into motion. Schedules, meals, conversations and trust. The work becomes visible. And in that visibility, service stops being secondary, it becomes central. 

Listen to the podcast to learn more about ServiceCon 2026 and how it is creating space for the service side of roofing to think, speak and build together!

By Jesse Sanchez. 

Emphasizing your company’s service and maintenance divisions can turn them into long-term business drivers rather than reactive necessities.  

Service divisions are gaining renewed attention as commercial roofing companies look for ways to build stability, value and long-term resilience. That shift was the focus of this episode of Roofing Road Trips®, where host Karen Edwards spoke with Cody Kline of CommercialRoofer.com about how service and maintenance programs and events like ServiceCon are helping shape more sustainable growth strategies across the commercial sector. 

Cody’s perspective is rooted in firsthand experience. After spending years as a roofing company owner and later participating in mergers and leading large sales organizations, he stepped back to reassess his path. That reflection led to the launch of CommercialRoofer.com, where his work now centers on helping contractors intentionally build sales teams alongside structured service and maintenance operations that support expansion in the commercial market. 

At the core of Cody’s argument is enterprise value. Contractors who depend primarily on one-time replacement projects often struggle to build businesses that retain value beyond the next job cycle. “I explain it as it’s the difference between a hobby business and a real business,” he said. Service and maintenance programs, by contrast, create continuity that supports long-term planning and eventual ownership transitions. 

A focus on service also reframes how contractors approach customer relationships. Winning a new client requires significant time and resources, yet many companies disengage once the initial project is complete. Cody encouraged contractors to view the roof as an evolving system rather than a single transaction. “The roof is a life cycle,” he said. Ongoing maintenance allows contractors to stay involved at every stage while building trust with owners and asset managers. 

Reactive work will always have a place in roofing, but Cody cautioned against letting it define the business. “Being reactive is a necessary evil,” he said, noting that emergency calls can become gateways to broader evaluations and proactive planning. That approach becomes especially important during periods of economic uncertainty, when capital projects slow but leaks and asset protection cannot be deferred. He shared, “They’re never going to stop fixing the leaks.” 

Cody also warned against common pitfalls, including expecting technicians to carry the sales burden. In his view, effective service divisions rely on collaboration between technical experts and dedicated sales professionals who can translate inspections into long-term solutions. 

These strategies will be explored in depth at ServiceCon, taking place March 2–4, 2026 in Houston, Texas. Contractors interested in attending can use the promo code ROOFERSCOFFEE15 to receive 15% off registration! 

Listen to the podcast or Watch the conversation to learn more about how service and maintenance can strengthen enterprise value and create stability for commercial roofing businesses!  

By Jesse Sanchez. 

From customer expectations to repeatable systems, panelists said service growth will favor contractors who build consistency in the field and clarity in the office. 

In an episode of Roofing Road Trips® recorded live at ServiceCon 2025, host Heidi J. Ellsworth moderated a panel discussion featuring Chad Westbrook of Service Alignment, Tracey Donels of Service First Solutions, Greg Hayne of the Hayne Coaching Group and Cody Kline of Commercialroofer.com. Speaking to an audience of service professionals, the group explored the rapid rise of commercial roofing professionals prioritizing service and maintenance and why the category has evolved from what was once considered negotiated work into a primary growth strategy. As building owners demand faster response, clearer communication and more reliable outcomes, contractors must find a way to provide quality solutions. 

Tracey linked today’s momentum to economic pressure and shifting customer awareness. “Service and repairs are important in a good economy. And in a bad economy, they're vital and they become really necessary,” he said. He added that many owners still do not understand what proactive roofing support can prevent, saying, “Our clients, our building owners, they have no idea of all the things they need us for and we're just learning.” 

Chad framed service expansion as a disciplined build rather than a reactive response to market demand. He explained that his work centers on “building eight figure service divisions with contractors across the US,” an approach rooted in intentional structure instead of short-term growth. Westbrook tied that scale to alignment across “the right people, process, technology and goals,” noting that sustainable service operations depend on clearly defined roles, repeatable workflows and systems that support consistent decision-making in the field. The emphasis, he said, is on creating a service organization that performs reliably day after day, regardless of technician, market or workload. 

Greg said he has watched contractor interest accelerate as customers bring higher service standards into roofing. There's an expectation that commercial roofing service should mirror what customers experience in everyday transactions, he said, pointing to brands like Chick-fil-A as the benchmark for consistency. 

Cody approached the trend through market math. With replacement demand representing only a small portion of the market in any given year, he argued that service helps contractors compete beyond the replacement cycle. “How can we differentiate ourselves to create that blue ocean and chase the 96% of roofs that are not ready for replacement?” 

As the conversation moved from broad trends to day-to-day execution, panelists agreed that successful service operations are built on consistency and regular training, with systems designed to support strong teams rather than replace them. Much of that discussion centered on how technology fits into the service workflow, with panelists emphasizing that digital tools should create clarity and speed in communication, scheduling and follow-through, not serve as shortcuts around accountability or craftsmanship. 

Within that framework, Chad expressed the importance of experience alongside execution. He noted that even high-quality workmanship can fall short if the customer experience does not meet expectations, reinforcing that in a service-driven market, how the work is delivered is inseparable from the quality of the work itself. 

Read the transcript, Listen to the podcast or Watch the conversation to learn more about service and maintenance resources! 

By ServiceCon.

Giving roofing service contractors practical strategies, stronger networks and new ways to drive revenue in the year ahead.

If you’re serious about growing your service-division revenue and connecting with the most forward-thinking minds in the roofing service space then mark your calendar for ServiceCon 2026, March 2-4, in The Woodlands, Texas. Early-bird tickets are now available and they’re your gateway to three days of industry-specific sessions, peer-breakouts and networking all designed with the roofing service contractor in mind.

Held at the The Westin at The Woodlands, ServiceCon 2026 is where growth-minded contractors, vendors and service innovators gather to share proven tactics for scaling operations and unlocking new revenue streams. The conference program boasts industry-leading speakers, hands-on workshops and an expo hall full of cutting-edge tools and services for roof-service divisions. 

This is your chance to get ahead of the pack: secure your spot now at the early-bird rate and you’ll not only save money, but also guarantee access to everything from-day networking opportunities to meals included in each day’s schedule. You’ll walk away with practical strategies you can apply Monday morning, from streamlining workflows to building service-focused offerings that boost margins.

Don’t wait! The early-bird window won’t stay open forever. With seats filling and top-tier presenters confirmed, this is the moment to act if you want to position your business for growth in 2026. Visit the ServiceCon 2026 website, grab your ticket and make sure you’re part of the conversation shaping the future of roofing service.

Commercial roofing professionals are registering for ServiceCon 2026 faster than ever before.

With just days remaining before Early Bird pricing ends on December 15 one thing is already clear. Commercial roofing professionals are registering for ServiceCon 2026 faster than ever before. This is shaping up to be the biggest ServiceCon yet and the reason is simple. Contractors who attended last year are now seeing the results of investing in a strong service division and those results are transforming their entire businesses.

Service has proven to be more than a support function. It is the engine that feeds everything else. One of the biggest takeaways from last year’s event says it all. For every $1 million in service work contractors can expect roughly $4 million in production revenue. That kind of multiplier changes how companies plan grow and stabilize their operations.

Service is the front door to the customer relationship. It is where trust is built through consistency responsiveness and expertise. It creates recurring revenue that smooths cash flow and reduces dependence on seasonal project work. Most importantly it is the highest leverage way to create predictable reroof opportunities. Contractors who understand this are doubling down on service and that is exactly why ServiceCon 2026 is seeing such strong early commitment.

ServiceCon is designed for commercial roofing companies that want real operational impact. This is not a motivation conference. It is a business strategy event focused on building the most profitable stable and future ready part of a roofing company.

RoofersCoffeeShop is proud to be a sponsor of ServiceCon 2026 and will be onsite throughout the event. As the award winning online community where the roofing industry meets for information technology and everyday business RoofersCoffeeShop looks forward to connecting with contractors sharing insights and highlighting the strategies that are driving successful service programs across the industry.

Those attending ServiceCon 2026 are looking forward to proven systems and processes for scaling profitable service divisions. They want templates workflows and operational playbooks used by top performing contractors. They are eager to see real financial models that show how service drives long term revenue growth. Peer roundtables bring together owners and leaders facing the same operational challenges while sessions on tools and technology explore what is reshaping commercial service departments today.

Early Bird pricing offers 15 percent off registration with code EARLYBIRD15 valid through December 16. Contractors who are serious about turning service into a growth engine are taking advantage of the savings and locking in their spot now.

ServiceCon 2026 takes place March 2 through 4 2026 at The Westin at The Woodlands in The Woodlands Texas. Breakfast and lunch are included both days with travel and lodging not included. The full lineup of speakers sponsors and session topics will be announced soon and the program is already shaping up to be the strongest yet.

This is the only event designed specifically to help roofing companies transform service into their biggest growth driver. For contractors focused on building predictable revenue stronger relationships and long term value ServiceCon 2026 is where strategy meets execution.

See you in The Woodlands.

By Jesse Sanchez. 

From big wins in 2025 to bold goals for 2026, the service and maintenance side of the roofing industry is gaining momentum. 

Service and maintenance have long been the unsung heroes of the roofing industry, but that’s changing fast. At the heart of this evolution is ServiceCon, the dedicated event designed to help roofing professionals build smarter, more profitable service operations. Hosted by CenterPoint Connect, ServiceCon is back for 2026 following a breakout event in 2025 that sparked candid conversations, real-world solutions and powerful networking among the industry's most service-driven leaders. 

Last year’s event in Houston drew national attention as top contractors, tech innovators and operations experts unpacked how service and maintenance can do more than plug revenue gaps; they can change a company’s success trajectory. Attendees didn’t just listen to these inspirational conversations; they rolled up their sleeves and got to work. 

Chad Westbrook of Service Alignment joined Greg Hayne of Hayne Coaching Group and Kerrick Willis of GeoSpatial Integrations on an episode of the Roofing Road Trips® podcast to preview what made last year’s event different. Each speaker highlighted the shift in mindset happening across the industry, from treating service as a sideline to recognizing it as a core business strategy. 

One of the recurring themes? Leadership. Whether it was hiring the right techs, implementing technology like drones or building processes that stick, every solution pointed back to one key ingredient: commitment from the top. 

From drone technology reducing crew hours to career ladders for service techs, the 2025 event spotlighted a future-focused approach that will only deepen in 2026. And it wasn’t just the big names leading the charge; up-and-comers found a platform, too.  

ServiceCon 2026 aims to build on that energy with a sharpened focus on growth-stage strategies, integrated technology and cross-department collaboration. Organizers are already curating speaker lineups and workshop tracks to meet contractors where they are, whether launching their first service truck or scaling an entire division. 

Learn more about how ServiceCon 2026 can help your roofing business build recurring revenue, stronger customer relationships and a sharper competitive edge!