By Jesse Sanchez. 

Roofing contractors are using ROOFLE-powered digital storefronts to deliver instant pricing and online proposals while simultaneously keeping selling flexible. 

Integrating e-commerce into roofing business practices is no longer a hypothetical. In this episode of Roofing Road Trips® hosted by Heidi J. Ellsworth, ROOFLE leaders Travis Harvego and Matthew McDaniel detailed how contractors are bringing online buying behaviors into the roofing sales process with tools built to convert leads, educate homeowners and speed decision-making. 

Travis, the company’s CEO and co-founder, said the platform’s contractor roots shaped both its purpose and its evolution. “All the founders come from a background of working with a construction company,” he explained. After years in residential remodeling, the team saw a gap between how consumers were changing and how roofing sales were still being delivered, especially in the first moments when homeowners visit a contractor’s website. 

ROOFLE initially tested the concept as a direct-to-consumer business, giving homeowners the ability to browse products, see instant pricing and request proposals online. That testing period helped clarify what homeowners engaged with and where they dropped off. From there, the company shifted to a B2B model, offering contractors a white-labeled experience that lives on their own websites. 

Travis said contractor skepticism often eases when digital selling is positioned as an extension of changes the industry has already absorbed, from measurement technology to back-office systems. Matthew, ROOFLE’s chief of product and marketing and co-founder, echoed that perspective by tying the shift to how consumers now behave online. “With ROOFLE, what you can do is you can get them not just at the right time, but 24/7 - always - at the right time,” he said. He also emphasized that digital tools allow contractors to stay present even when traditional sales hours end. 

At the center of the platform is the question homeowners want answered first, as Travis explained, “What is this going to cost me?” Once pricing is established, homeowners can explore products, view options and request an e-signable proposal. Newer features include weather reports that help identify storm activity and support conversations about whether a project may follow an insurance or retail path. Together, those capabilities position digital selling as a practical way for contractors to streamline decisions, improve transparency and stay competitive as homeowner expectations continue to evolve. 

Read the transcript or Listen to the podcast to learn more about how e-commerce is reshaping roofing sales and homeowner engagement! 

By Roofle. 

A seamless quoting experience can turn casual visitors into committed customers when it is designed and deployed with precision. 

Implementing instant online roof quotes has become one of the fastest ways to win trust and drive action in the roofing industry. ROOFLE is showing just how powerful such a tool can be when it is built with clarity, speed and credibility in mind. Homeowners expect answers in moments, not days, and companies that deliver that level of convenience gain an edge the moment a visitor lands on their site. Here we break down the strategies that help roofing businesses turn a smart digital tool into a consistent conversion engine. 

Strategically position your instant quote tool 

To maximize visibility and engagement, it’s essential to embed the full instant quote tool on high-traffic pages, such as the Locations home page, Contact Us page and service pages. Make sure the tool is prominently placed above the fold on landing pages to immediately capture visitors' attention and increase the likelihood of interaction. When embedding the tool, use a single, full-page-width column instead of splitting it into two. This design choice enhances visual appeal and ensures a smooth, user-friendly experience. 

Leverage trust signals to build credibility 

Building trust with potential customers is key to driving conversions. Incorporating social proof elements, such as “X homeowners received quotes this week,” near the tool can foster a sense of community and reliability. Adding brief testimonials from homeowners who have successfully used the tool further boosts credibility. Highlighting the time saved compared to traditional estimate processes reinforces the tool’s efficiency and value, making it even more enticing for users to engage with. 

Optimize user experience for higher engagement 

A seamless user experience is crucial for driving higher engagement rates. Ensure that slide outs and callouts do not obstruct important content on both desktop and mobile devices, preventing user frustration and ensuring easy access to the tool. Supporting content that explains the tool’s accuracy, methodology and “How It Works” can build clarity and confidence among users. Adding urgency elements, such as “Get Your Quote in Under 2 Minutes,” can further motivate visitors to act quickly, boosting conversion rates. 

Utilize data analytics to refine your tool 

Leveraging data analytics can help you continuously refine your instant quote tool for better performance. For example, setting up Google Tag Manager to track Roof Quote Pro analytics events can provide insights into user behavior and engagement. By analyzing this data, you can identify areas for improvement, optimize the tool’s functionality and enhance the overall user experience, leading to higher conversion rates. 

Promote your instant quote tool effectively 

Effective promotion is essential for driving traffic to your instant quote tool. Include links in email marketing campaigns and employee email signatures to expand your reach. Leverage the tool on paid advertising landing pages to attract potential customers actively searching for roofing services. Providing real-time live chat support during the quote process can address questions or concerns, enhancing the user experience. To maximize visibility, add links to listing sites, social media profiles and even QR codes on print materials like door hangers and yard signs, ensuring seamless access and greater engagement. 

Original article source: ROOFLE

By Jesse Sanchez. 

On the busy show floor, rising interests in AI solutions and a new launch from ROOFLE gave contractors plenty to talk about. 

ROOFLE used its recent appearance at the Western Roofing Expo to showcase growth and a new direction for its platform. The company’s presence stood out among other exhibitors on the trade show floor. Travis Harvego, ROOFLE co-founder and CEO, shared that the show is one of the most notable events out of the dozens of shows they attend each year.  

The Western Roofing Expo, hosted by the Western States Roofing Contractors Association, drew heavy crowds to their booth. Travis said his team saw record activity on the floor. He noted, “Here I think we have set records as far as numbers of signups and demos booked and meetings set.” 

Much of the conversations centered on technology. Attendees approached the ROOFLE booth with questions about where artificial intelligence fits into contractor workflows. “Everyone is talking about AI,” Travis said. “What’s the latest AI trends, what’s happening with AI, what’s the next greatest thing that I got to have within my business?” 

He added that contractors are becoming more serious about adopting new technology and now ask specific questions about texting, calling and automating customer communication. Alongside AI, Travis noted that labor challenges and training the next generation of roofers were also major themes in education sessions. 

ROOFLE’s biggest moment of the event came when they made the official public announcement of Contractor Loan Pro being launched as a standalone product. The financing tool was previously paired with Roof Quote Pro, but the company saw an opportunity to reach far beyond roofing. Travis explained, “Now it doesn’t matter if they’re in pools or if they’re in HVAC or whatever industry they’re in. They can now use our technology.” 

The move opens doors for ROOFLE to enter new markets and new events. According to Travis, industry interest was immediate. “Already we’ve gotten dozens and dozens of people wanting to book meetings with us to be able to see the new platform.” 

ROOFLE continues to position its tools as accessible, fast to adopt and ready for the broader home improvement sector. The Western Roofing Expo offered a visible stage for that shift and a strong response from contractors looking for practical solutions. 

Watch the full interview to learn more about how ROOFLE is helping contractors work smarter across industries!

Acquisition delivers an end-to-end operating system for modern roofing companies.

SalesRabbit, the leading all-in-one field sales management platform, today announced the acquisition of Roofle, the category leader in e-commerce technology for roofing and exterior contractors.

Together with RoofLink, which joined the SalesRabbit platform at the end of 2024, the acquisition brings three specialized products into a single, unified platform specifically built for the roofing and home improvement industries.

For years, contractors have been forced to stitch together disconnected tools to manage sales, pricing, financing, inspections and production—creating friction for teams and confusion for homeowners. The combined SalesRabbit platform eliminates those gaps by unifying on-site selling, online buying and sales-to-production workflows into one cohesive system.

A unified platform for how roofing is bought and sold today

SalesRabbit is used daily by more than 85,000 sales professionals to manage territories, score buyers with AI, gamify performance and close deals in the field.

• Roofle brings modern e-commerce infrastructure to roofing - enabling instant, accuracy-driven pricing, AI-assisted financing and digital proposals that allow homeowners to shop and commit with confidence, often before a sales visit occurs.
• RoofLink connects sales directly to production with inspection tools, measurements, weather intelligence and job-ready data that reduce errors and overhead.

Together, the platform supports the entire customer journey—from first click to final shingle—without forcing contractors to juggle multiple point solutions.

"Contractors don't need more software—they need fewer tools that actually work together," said Ben Alves, chief executive officer of SalesRabbit. "Roofle brings the missing piece we've been watching the industry demand: a true online buying experience that integrates seamlessly with field sales and production. This acquisition accelerates our vision to be the most complete, contractor-first platform in the market."

Bringing e-commerce to a historically offline industry

The acquisition underscores SalesRabbit's long-term commitment to the roofing vertical, one of the largest and fastest-growing segments within home services. By investing in vertical-specific capabilities rather than horizontal tools, SalesRabbit aims to help roofing companies compete more effectively in an increasingly digital, competitive market.

Roofle was built to modernize one of the most complex purchases a homeowner can make. By combining instant pricing, financing and digital proposals into a single online experience, Roofle has helped contractors build trust earlier, operate more efficiently and close deals faster.

"Homeowners don't want to wait days for answers anymore—and contractors shouldn't have to fight their own tools to deliver them," said Travis Harvego, ceo of Roofle. "By joining SalesRabbit, we're scaling what we started: bringing transparency, speed and trust to the moment of purchase, while tightly connecting sales and production behind the scenes."

What customers can expect

All three products—SalesRabbit, Roofle and RoofLink—will remain specialized while becoming more deeply integrated over time. Customers will benefit from:

• Faster closes through combined online and in-field selling
• Fewer handoffs and less operational friction
• Greater accuracy from quote to production
• Reduced software costs through consolidation
• A shared roadmap focused on speed, trust and scalability

The combined platform is designed to support contractors at every stage of growth, from local operators, to large multi-market teams. 

About SalesRabbit

SalesRabbit is the leading all-in-one field sales management platform, trusted by more than 85,000 sales professionals worldwide. The platform provides tools for territory management, lead tracking, AI-powered buyer insights, gamification and performance analytics. Helping sales teams sell smarter, faster and more efficiently.

About Roofle  

Roofle is the e-commerce engine for roofing and exterior contractors, powering instant pricing, AI-assisted financing and digital proposals that modernize how homeowners buy. Roofle enables contractors to meet today's buyers online while operating with greater speed, accuracy and transparency. Vista Point Advisors acted as the exclusive financial advisor to Roofle.

About RoofLink

RoofLink is a comprehensive roofing sales-to-production solution designed to streamline inspections, measurements, weather intelligence and job workflows—connecting sales teams directly to production with accuracy and efficiency.

By Emma Peterson.  

Don’t miss this opportunity to network and learn with over 1,200 installers, builders, architects, manufacturers and roofing professionals. 

Since 1985, the Colorado Roofing Association (CRA) has hosted a Table Top Trade Show to help foster community and connections in the roofing industry. This year, the show will be hosted on January 29, 2026, at the Arapahoe County Fairgrounds in Aurora, Colorado.  

Some of The Coffee Shops™ crew will be in attendance conducting live interviews, so make sure to say hi when the cameras aren’t running! A ton of our industry friends will also be there, including Eagle Roofing Products, SRS Building Products, Westlake Royal Roofing Solutions, Certainteed, ABC Supply Co., Polyglass USA, TRA Snow & Sun and Roofle. 

Overall, this is a great, accessible way for professionals to grow their businesses and careers, no matter what side of the table top they are on. 

On one side, vendors! 

Exhibiting at the CRA show is a great way to elevate your brand and maximize your exposure. This show fosters one-on-one interactions that result in new leads and career-long relationships. Whether you have a new, innovative product or a time-tested solution, this is your chance to showcase your services, expand your network and boost your sales!  

Reserve a table now.

And for attendees... 

On the other side of the table, the CRA show is a great opportunity for roofing professionals to get invaluable insights and find cutting-edge products that will elevate their operations. Furthermore, you cannot beat the networking opportunities at CRA! By attending the show, you will get the chance to strengthen existing partnerships and forge new relationships with industry leaders and innovators.  

And the best part? Admission is FREE! If you want to attend, all you have to do to attend CRA 2026 is register in advance (CRA member CIUs = 1 per person).  

Empower yourself and your employees at CRA 2026 with the tools and tactics needed to stay competitive in a dynamic industry. Learn more about the show! 

By Jesse Sanchez. 

Emerging roofing companies are using digital tools to build trust and outperform more established competitors. 

In an industry where traditional operations consisted of a boots-on-the-roof mentality, a new generation of roofing professionals are rewriting the playbook. Backed by smart technology, social media savvy and a deep focus on transparency, these modern roofers are creating a new standard, one that's not just about shingles and slopes but about branding, trust and streamlined operations. Tools like The Catch-All are playing a key role in that shift, turning job sites into marketing assets and reinforcing a commitment to professionalism. 

Social media becomes the roofer’s showroom 

Up-and-coming roofers are increasingly using platforms such as Instagram, TikTok and Facebook as extensions of their job sites. These platforms aren’t just for sharing before-and-after photos, they’re storytelling channels. By sharing project walkthroughs, client shoutouts and on-the-ground footage, they invite potential customers into the process and build credibility in real time. 

This kind of digital storytelling doesn’t just showcase craftsmanship, it builds connection. When done right, it makes a roof replacement feel less like a transaction and more like a trusted partnership. 

Tools that turn heads and generate leads 

One standout innovation making waves among this new generation of contractors is The Catch-All, a branded, protective netting system that replaces the tired blue tarp with a breathable, professional-grade wrap. It shields landscaping during installs and doubles as a billboard. Roofing crews can attach custom banners featuring their logo, contact details and even special offers. 

What sets this system apart is its integration with ROOFLE, a tech platform offering instant roof estimates via QR code. As one job gets done, the next lead could be walking by. A simple scan from a neighbor’s phone delivers an on-the-spot quote; no phone call required. 

Efficiency behind the scenes 

The tech integration doesn’t stop at the curbside QR scans. Newer companies are turning to platforms like JobNimbus for customer relationship management, digital estimating tools and even drone-based inspections. Cloud-based project management systems keep subcontractors, crews and homeowners in sync, while cutting down on costly miscommunication. These tools allow for real-time updates, precise measurements and frictionless client interaction. 

Trust isn’t a buzzword, it’s a strategy 

Marketing firms like Hook Agency and Contractor Dynamics are helping these companies build online brands that reflect real values: transparency, professionalism and authenticity. It’s not just about SEO anymore, it’s about human connection. 

Whether it's showing the crew tearing off shingles or walking through a finished project with the homeowner, these digital-first roofers are proving that openness sells. And customers are responding. 

Learn more about how emerging roofers are using tools like The Catch-All to build trust, boost visibility and turn every project into a powerful marketing opportunity!

By Emma Peterson. 

ROOFLE’s Power Session with GeoSpan dives into the ways storm data can help secure more project leads. 

Looking for guidance on navigating the massive shifts and changes happening in today’s roofing industry? Make sure to tune into the “Power Sessions” podcast! Hosted by the expert team at ROOFLE®, this show features industry leaders discussing how businesses in the digital age can adapt and grow to meet their customers' needs. 

The podcast recently showcased GeoSpan’s storm reports and how they can help sales teams stop the guess work and start closing leads with confidence. GeoSpan has spent the last three decades pioneering the field of Visual Graphic Information™, and their tools have helped experts from a wide range of industries. From government employees to Google, they’ve helped achieve goals and now they can help you, too! 

Contractors can use the storm reports powered by GeoSpan to see recent activity for individual homeowners, get the full history for each location (storms, hail size and more) and know upfront if the lead is a retail or insurance opportunity.  

In the 45-minute Power Session about this incredible tool, viewers can learn from the Roofle experts about the best ways to leverage weather intel to close more deals and build stronger trust with clients. Featured presenters include:  

• Justus Knights, customer success specialist 
• Courtney Gadazc, customer success specialist 
• Brad Greenwald, founder, chief of technology 
• Travis Harvego, fearless leader, CEO at ROOFLE 
• Matthew McDaniel, founder, chief of product and marketing 

Register and watch the whole webinar to learn how using GeoSpan storm reports can give you and edge on every lead.

By Jesse Sanchez. 

Learn more about the platform that helps contractors convert leads faster and with less hassle. 

In this episode of Roofing Road Trips®, host Karen Edwards discusses the backend mechanics and the big-picture strategy behind the Owens Corning® and ROOFLE partnership. Joining the conversation is Jon Gardner, head of learning and development at Owens Corning; Travis Harvego, CEO and co-founder of ROOFLE; and Chris Morris, ROOFLE’s partnerships lead. The discussion quickly takes a practical turn as the guests outline exactly how contractors are using Roof Quote PRO to convert website visitors and QR code scans into high-value leads, an essential strategy for staying profitable as the roofing market cools. 

Roof Quote PRO is a digital tool giving roofing contractors an edge in converting online and offline traffic into actual sales. According to Chris, contractors are seeing powerful results. “We’re seeing double-digit higher or 2X higher conversion rates at the kitchen table based on this,” he shares, crediting the platform’s ability to pre-qualify leads and equip reps with hyper-relevant data. 

The system empowers homeowners to initiate roof quotes online with accurate pricing, brand education and instant customization. But it's more than a quote tool. Jon explains the deeper purpose: users want complete transparency, education and flexibility to use the tool when they want, how they want.  

Contractors aren't left on their own, either. The onboarding process is streamlined to the point of user independence. Travis shares, “We've seen contractors that have used it the same day. They signed up in the morning, got their onboarding call done in the afternoon and they were up and going by the end of the day.” 

This isn't some clunky software add-on either. The partnership has integrated Owens Corning’s Total Protection Roofing System, product branding and visualization tools directly into the quoting platform. “These key elements were not done just in a vacuum,” Jon adds. “They were really built so that we can solve the critical areas that homeowners are saying they must have.” 

From QR codes on job site signs to TV ads and even golf balls, contractors are getting creative with how they deploy Roof Quote PRO to generate leads. “Before they even get home, they have an estimate on what their roof would cost,” Travis shares.  

And for those worried about the cost? The tool is available to Owens Corning Contractor Network members for a discounted rate and can be paid with promotional funds. “Sell more because of your investment and then get more,” Chris adds. “It’s really a self-serving environment.” 

For contractors ready to adapt to how today’s homeowners shop for everything, including roofs, the tools are here. The results are real and the barrier to entry has never been lower! 

Read the transcript, Listen to the episode or Watch the conversation to learn more about how to transform your website into a revenue machine and why the modern roofing game is won in under 30 seconds!

By Dani Sheehan. 

Roofle is shifting the way contractors and homeowners engage. Revolutionize your roofing business and sell more roofs digitally. 

Picture this: a homeowner visits your website, explores roofing options like they would a new pair of sneakers, gets an instant quote, pre-qualifies for financing and clicks to buy – all while you’re watching a movie with your family. That’s not the future of roofing – it's now, and Roofle can make it happen. 

Let’s face it, today’s customers aren’t looking to sit down with you at the kitchen table. Homeowners expect the same seamless, digital experience from roofing contractors that they get when shopping online for just about everything else. Roofle is revolutionizing the way contractors and homeowners connect, ushering in a new way to build trust, transparency and ease – all powered by eCommerce. 

With Roofle’s eCommerce suite, homeowners get an instant, AI-enhanced quote in just 30 seconds, day or night. The platform delivers precise data, including square footage, slope, waste calculations and more, for every structure on the property, so the homeowner knows exactly what they’re getting. That quote includes real products, customizable options, warranty details and even financing. 

Roofle transforms your website into a high-performance sales engine – think of it as adding a fully staffed virtual showroom to your business. A fully customizable platform, you control every aspect of the customer experience. From the button colors to product pricing and proposal templates, Roofle aligns with your brand and workflow, not the other way around. 

The future of roofing, delivered 

Contractors using Roofle are already seeing up to six times more leads, higher close rates and smoother workflows. It improves the human side of roofing by removing typical industry barriers – like hidden pricing structures – and builds trust from the start, so you can focus on delivering exceptional customer service instead of chasing down cold leads. 

If you’re ready to revolutionize your roofing business and turn your website into a revenue-generating machine, it’s time to join the movement. With Roofle, the future of roofing is already here. 

By Jesse Sanchez. 

New integrations, instant measurements and weather intel aim to sharpen the edge for contractors. 

ROOFLE is ramping up its digital toolkit for roofing professionals in 2025, announcing several key upgrades to its RoofQuote PRO™ platform. The updates are designed to simplify everything from lead qualification to proposal delivery and make every click count for roofing sales teams. 

Among the standout features are new integrations with measurement services from Eagleview and GAF’s QuickMeasure™, plus a first look at their upcoming weather intelligence tools built with GeoSpan. These enhancements mark a major step toward automating more of the roofing sales cycle, allowing contractors to respond faster and smarter to homeowner inquiries. 

The new Measurement Reports integration makes it easier to order, track and embed detailed property data directly into quotes. With Roof Quote PRO™, users can now request high-resolution Eagleview or QuickMeasure™ reports either manually or automatically, triggered when a homeowner clicks to get a final proposal through the Instant Quote tool. Admins can connect multiple Eagleview accounts and manage credit purchases in-app. 

The reports themselves come in different flavors. Eagleview’s “Premium” reports promise granular accuracy with aerial imagery, while “Bid Perfect” options aim for speed and affordability. GAF’s QuickMeasure™ delivers roof measurements in under an hour for single-family homes — a feature ROOFLE is betting will cut sales cycles dramatically. 

ROOFLE is also teasing an upcoming weather data feature that may change how contractors approach insurance-driven jobs. Powered by GeoSpan, the storm intel tool will display historical hail and wind activity on homeowner quotes, a game-changer for verifying storm damage or qualifying leads for insurance-backed repairs.  

In addition to measurement and weather tools, Roof Quote PRO™ continues expanding integrations with CRMs like JobNimbus and HubSpot, visualization software like Renoworks Pro and communication tools like Chiirp. It’s a clear signal ROOFLE is aiming to be more than just a quoting engine; it’s positioning itself as a full-stack sales enablement platform. 

The updates are available now for active Roof Quote PRO™ subscribers, with more features expected to roll out throughout the year. 

Learn more about how ROOFLE’s 2025 upgrades to Roof Quote PRO™ are redefining roofing sales with faster measurements, smarter integrations and on-demand weather insights!