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<title>RoofersCoffeeShop</title>
<link>https://www.rooferscoffeeshop.com/</link>
<description>Roofing Forum, Classifieds, Galleries and More!</description>
<language>en-us</language><item>
<title>The importance of thinking outside the box</title>
<link>https://www.rooferscoffeeshop.com/post/the-importance-of-thinking-outside-the-box</link>
<description>the-importance-of-thinking-outside-the-box</description>
<pubDate>Sun, 19 Apr 2026 06:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/03/kristen-mcalister-the-importance-of-thinking-outside-the-box.png'
            alt='The importance of thinking outside the box'
            title='The importance of thinking outside the box'
            class=''
            style=' '  loading='lazy' /><br><p>By Emma Peterson.&nbsp;</p>

<h2>Solve business issues with innovative management strategies like fractional executive placement.&nbsp;</h2>

<p>In 2024, <a href="https://www.forbes.com/sites/jamesnelson/2024/01/07/how-you-can-think-outside-the-box-for-success/">Forbes Business Review contributor James Nelson wrote</a>, &ldquo;In a world that often seems saturated with industries and players, it might seem hard to stand out from the rest. While building an A level team and managing your time well may be a great start to high performance, there can also be benefits from thinking outside the box. If you take on this mindset, it could help you move to a new level in your profession and business.&rdquo; But what does this out-of-the-box thinking actually look like in 2026? To find out, we hosted <a href="https://www.rooferscoffeeshop.com/directory/kristen-mcalister">Kristen McAlister</a>, the owner of Cerius Executives, <a href="https://www.rooferscoffeeshop.com/podcast/fractional-hiring-in-construction">for an episode of Contractor Outlook&trade;</a>.&nbsp;&nbsp;</p>

<p>Through her work with Cerius, Kristen uses over three decades of business experience to empower professionals with practical strategies and tools needed to succeed in the long term. In her own words, she helps people &ldquo;set aside titles and job descriptions so that they can really see what your company&rsquo;s current problems and challenges are. Once that is done, then we help you find the right solution.&rdquo;&nbsp;</p>

<p>Cerius specializes in fractional executive placement. This is the innovative business practice of temporarily placing experienced executives into high-level positions like CEO and CFO. By doing this, companies can get crucial insights about high-level strategy and leadership without the cost of hiring a high-level executive full-time.&nbsp; Kristen explained, &ldquo;The whole idea is really matchmaking. We start with your company by identifying what you need. Then we find an executive that is an expert in solving that who will get your company unstuck and back to growing.&rdquo;&nbsp;</p>

<p>While this might seem a bit out-of-the-box when it comes to business strategies, it works. Kristen shared an example:&nbsp;&nbsp;</p>

<blockquote>
<p>One of my favorite stories is about an engineering construction client. His business was struggling and he was worried because he had issues in the past. A couple decades ago he had to file for bankruptcy. So, we connected him with a CFO who worked just 10 hours a month with him. And once he had that individual there, they did start whiteboarding and were able to see that the job costing was off. That&rsquo;s where the problem was and from there, he was able to adjust and avoid the trap he fell into 20 years ago.&nbsp;&nbsp;</p>
</blockquote>

<p><strong><a href="https://www.rooferscoffeeshop.com/podcast/fractional-hiring-in-construction">Listen to the episode</a> or <a href="https://www.youtube.com/watch?v=ky-gm4REEtc&amp;feature=youtu.be">Watch the recording</a> to learn more about Kristen, Cerius and how they help professionals boost their businesses by thinking outside of the box.&nbsp;&nbsp;</strong></p>]]></content:encoded>
</item><item>
<title>The power of fractional executive placement</title>
<link>https://www.rooferscoffeeshop.com/post/the-power-of-fractional-executive-placement</link>
<description>the-power-of-fractional-executive-placement</description>
<pubDate>Sat, 21 Feb 2026 09:00:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/02/contractor-outlook-the-power-of-fractional-executive-placement.png'
            alt='The power of fractional executive placement'
            title='The power of fractional executive placement'
            class=''
            style=' '  loading='lazy' /><br><p>By Emma Peterson.&nbsp;</p>

<h2>Learn how fractional executives can give your business the high-level expertise needed to grow.&nbsp;&nbsp;</h2>

<p><a href="https://www.rooferscoffeeshop.com/podcast/fractional-hiring-in-construction">In a new episode of Contractor Outlook&trade;</a>, Heidi J. Ellsworth sat down with <a href="https://www.rooferscoffeeshop.com/directory/kristen-mcalister">Kristen McAlister</a> of Cerius Executives to learn about fractional executive placement and how it can help construction companies build long-term growth.&nbsp;&nbsp;</p>

<p>If you haven&rsquo;t heard of it before, fractional executive placement is a method of connecting businesses to high-level executives (think CEOs, CFOs, COOs and CIOs). These executives come into businesses as part-time employees to offer high-level strategy, leadership and results. Kristen gave some context, sharing:&nbsp;&nbsp;</p>

<p>Our industry is changing. New technology is here, margins are scaling down, supply chains are in fluctuations. These can be hard to navigate as a new business owner or executive. What fractional executive placement does is get you a team member that has been through these cycles before and know what to do. It lets you borrow their expertise.&nbsp;</p>

<p>The big question is why would you choose this over finding someone to hire full time. This is a question that comes up a lot in Kristen&#39;s work with Cerius. There are a couple different reasons fractional executive placement is so important according to Kristen. First and foremost, it&rsquo;s a more affordable way to get high-level assistance. Secondly, it is low risk. Kristen explained, &ldquo;We don&#39;t know where the economy is going and subsequently, we&#39;ve seen a lot of hesitation to make decisions. What fractional executive placement does is offer a low-risk way to operate during these unknowns... It gets someone in the door to help you put everything in place during the interim and without locking you into one path, so that you can still adapt in the long-term.&rdquo;&nbsp;</p>

<p>Overall, fractional executive placement is kind of like hiring a subcrew. In construction, your crew isn&rsquo;t always the expert in everything. The same is true for your management team. As Kristen put it, &quot;I love the analogy with subcontractors because your team might be really good at roofing, but not electrical specialists, and that&rsquo;s okay. Because there are experts who are able to do that and you can hire them as a subcrew. We&#39;re seeing the same at the leadership level. There are talented experts who are ready and knowledgeable about business management. Why would you not hire them to help your business?&rdquo;&nbsp;&nbsp;</p>

<p><strong><a href="https://www.rooferscoffeeshop.com/podcast/fractional-hiring-in-construction">Listen to the episode</a> or <a href="https://www.youtube.com/watch?v=ky-gm4REEtc&amp;feature=youtu.be">Watch the recording</a> to learn more about fractional executive placement and how it can help your business grow.&nbsp;</strong></p>]]></content:encoded>
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